Rakesh Mishra

CEO

Bengaluru, Karnataka, India31 yrs 11 mos experience

Highly Stable

Key Highlights

Over 30 years of brand management experience
Expert in building global marketing capabilities
Led successful product transformations in the food industry

Stackforce AI infers this person is a Marketing Executive with extensive experience in Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingBrand ManagementProduct Development

Other Skills

MarketingDigital capabilitiesGuest engagementLong-term growthStrategic marketing communicationBrand marketingRetail marketingMerchandisingTalent AcquisitionSourcingLeadershipMarket ResearchRetailAdvertisingMarketing Communications

About

With more than 30 years of experience in managing brands, creating marketing strategies, developing new products and packaging, building advertising campaigns that span digital, TV, print, out of home & emerging, leading teams and providing strategic direction to businesses, I am still focused on learning and evolving with consumers in this rapidly changing interconnected world. As Sr. Vice President, Marketing & Digital at Target in India I am responsible for building, integrating, and scaling global Marketing and Digital capabilities to deepen guest engagement and drive long-term growth.

Experience

Target

7 roles

Sr. Vice President Marketing & Digital

Promoted

Jul 2023 – Present · 2 yrs 8 mos

Responsible for building, integrating, and scaling global Marketing and Digital capabilities to deepen guest engagement and drive long-term growth

MarketingDigital capabilitiesGuest engagementLong-term growthMarketing StrategyDigital Marketing

Vice President of Marketing

Promoted

Apr 2017 – Jul 2023 · 6 yrs 3 mos

Led a global team that drove competitive advantages for Target in various marketing capabilities and drive strategic marketing communication for Target in digital, owned brands, brand & category marketing and retail marketing

Strategic marketing communicationDigital marketingBrand marketingRetail marketingMarketing StrategyBrand Management

Senior Director

Promoted

Apr 2016 – Mar 2017 · 11 mos

Senior Director for Target in India heading marketing

Director Marketing

Promoted

Dec 2012 – Mar 2016 · 3 yrs 3 mos

Sr. Group Manager Marketing

Oct 2011 – Nov 2012 · 1 yr 1 mo

Group Manager Marketing

Aug 2010 – Sep 2011 · 1 yr 1 mo

Business Manager Marketing

Nov 2008 – Jul 2010 · 1 yr 8 mos

Roundel

Vice President

May 2019 – Jul 2023 · 4 yrs 2 mos · Bengaluru, Karnataka, India

Being a part of the leadership team of Roundel - Media Re-imagined by Target.
https://corporate.target.com/article/2019/05/roundel

Kohinoor foods limited

4 roles

General Manager Marketing & Head, Marketing Services & Communication

Promoted

Oct 2005 – Oct 2008 · 3 yrs · New Delhi, India

Kohinoor Foods Limited - one of the leading food companies of the country with a vast portfolio of products in basmati rice and convenience foods segment. The product range comprises of basmati rice, ready to eat curries, ready meals, cook-in sauces, chutneys and cooking pastes etc. in ambient foods and frozen foods category and spices & seasonings in the food ingredients category.
I was responsible for leading the overall foods business for the organization which included managing the entire branded foods portfolio.
Responsible for the branded foods business managing the whole value chain, including manufacturing process, marketing and sales distribution
Conceptualizing and development of new products; Product and Packaging Development - creating a vibrant multi-sku food portfolio
Strategic marketing communication for brands – across the globe
Key Achievements
Led Kohinoor’s transition from singular basmati rice brand to a holistic food brand;
Helped creating a strong portfolio of more than 150 SKUs across different categories of convenience food domain;
Brought synergy to Kohinoor’s brand positioning in both basmati rice as well as foods aligning brand design and communication
Establishing Kohinoor Foods as one of the finest food manufacturer out of India meeting stringent international norms and helped it penetrate to TESCO, ASDA Walmart, Krogers, Whole Foods, Carrefour etc.

Brand managementProduct developmentStrategic marketing communicationBrand ManagementProduct Development

Asst. General Manager Marketing

Promoted

Oct 2003 – Sep 2005 · 1 yr 11 mos · New Delhi, India

I was looking after marketing and brand management functions for the organization including strategic marketing needs for the brand in the overseas markets.
Launched Kohinoor’s foray into convenience foods segment in the year 2003-04, both domestically and internationally
Created in-house capabilities to manage a diverse portfolio of products, designed for the world markets
Strengthened ‘Kohinoor’ as a culinary brand in the international market with market launches and through presence in international trade shows
Country specific and market-wise advertising and publicity programme
Mainstream marketing – Launch of Kohinoor’s range of food products in international retail shelves

Sr. Manager Advertising & Marketing

Promoted

Oct 2002 – Sep 2003 · 11 mos · New Delhi, India

Manager Advertising & Marketing

Aug 2000 – Sep 2002 · 2 yrs 1 mo · New Delhi, India

Imageads & communications pvt. ltd.

Account Manager

Jan 1994 – Aug 2000 · 6 yrs 7 mos · New Delhi, India

Imageads & Communications Pvt. Ltd. - A leading advertising agency with 7 branches all over India with gross billing exceeding Rs. 60 crores. Joined as Account Executive and grew to become an Account Manager handling a diverse set of clients and managing businesses worth Rs. 10 crores.
Major Accounts Handled
TVS Suzuki, Yonex, Webley Denims, Athena Bath Fittings, CMS Computers, Ajay Toothbrush, USHA EPABX, IREDA Limited, Energy Management Centre, Indian Oil, MTNL and Bank of Baroda