Tonette Carrion — CEO
Brand Strategy is being curious about mindsets, actions, desires, cultures, generational overlap, digital innovation, and economic shifts. I use this mental mashup of insights to customize real-time relevant brand perspectives, allowing for "creative experimentation" that will attract genuine consumer connection, with a goal to create brand affinity on repeat. I have contributed brand strategy, merchandising and marketing in a variety of business structures such as: Startups, Pre-Acquisition Rebranding, Licensing, Post Acquisition, Direct Brand Building and Agency. In all scenarios my contribution leveled up cross-functional performance, filled whitespace and accelerated revenue. I am a vision-to-action Optimization Leader who has deployed right and left brain thinking to tailor brand solutions, while creating organizational agility through broad go-to-market methods, in order to grow revenue over $500M+ and climbing. Along side some very talented peers and Clients, I have advanced business dynamics with brands ranging from: Disney, Lands'End, RYKA, Kohl's, DSW, Walmart, Fabletics, Quiksilver, Target and Bang Energy. Challenging the status quo to elevate people, perspective, process and profits, is an environment in which I am most impactful. By creatively influencing global brands in Fashion, Action Sports, Fitness/Wellness, Lifestyle and CPG I have become extremely adept at utilizing a bootstrapped, multifaceted approach to advance current standings by analyzing competitive landscapes and improving UVP's, all while streamlining process in order to build opportunities, allowing the companies I serve to sell products that perform in varied verticals of B2C and D2C. A next-generation mindset is essential for success in today’s landscape. My infinite learnability, nimble nature, and high fidelity leadership methodologies contribute to product/brand evolution, real-time consumer expectations and a customized competitive edge, all while uplifting talent and eradicating costs.
Stackforce AI infers this person is a Brand Strategy and Marketing expert with extensive experience in B2C and CPG industries.
Location: Delray Beach, Florida, United States
Experience: 25 yrs
Skills
- Brand Strategy
- Marketing Strategy
- Project Management
Career Highlights
- Led $500M+ revenue growth through innovative brand strategies.
- Expert in cross-functional team leadership and agile methodologies.
- Proven track record in brand development for global companies.
Work Experience
The Wellness Company
Executive Vice President of Partnerships (11 mos)
Senior Director - Partnerships & Strategy (1 yr 6 mos)
Made Plus Inc.
Brand Strategist (Consultant) (2 mos)
FAU Tech Runway
Startup Mentor (1 yr 11 mos)
The Pink Collective
Client Services Director (Consultant) (10 mos)
Wholesome Goods
Director Of Brand Marketing + Strategy (Contract) (2 mos)
Altis Movement Technologies
Director Of GTM Operations (Contract) (3 mos)
76 Words, Inc
Client Director - (Consulting) (8 mos)
Bang Energy
Head Of Marketing Project Management (11 mos)
Zimmerman Advertising
Account Director (9 mos)
SurroundSound Strategy
Founder (8 yrs 1 mo)
BrandStar
Executive Project Marketing Manager - (Consulting) (1 yr 2 mos)
Personal time off
Sabbatical (11 mos)
ACI
Director Of Athleisure: Licensing & Private Label (1 yr)
Quiksilver
Product Account Executive @ Northstar - (DC, Roxy, Quiksilver) (3 yrs)
Caleres, Inc.
RYKA - Director Product, Merchandising & Marketing (3 yrs 6 mos)
Lands' End
Senior Designer/Product Marketing (3 yrs)
BBC International LLC
Designer & Merchandiser (6 yrs)
Education
Bachelor of Arts - BA at The Art Institutes
