Layla AlHajjaj

Co-Founder

Dubai, United Arab Emirates12 yrs 10 mos experience
Highly Stable

Key Highlights

  • Founded the first sustainable salon in the Middle East.
  • Spearheaded initiatives for individuals with disabilities.
  • Recognized for building inclusive, growth-oriented cultures.
Stackforce AI infers this person is a Beauty and Non-Profit industry leader with a focus on sustainability and community impact.

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Skills

Core Skills

EntrepreneurshipSustainability

Other Skills

Business DevelopmentLeadershipMarketing StrategySustainability & CSR InitiativesCommunicationBranding & Identity MarketingOrganizational CultureStrategic Planning & ExecutionCommunity & Social Impact StrategySocial EntrepreneurshipOperations ManagementProject ManagementOptimizationContract ManagementSocial Media Marketing

About

I am an entrepreneur in the beauty industry, dedicated to creating sustainable, holistic salon brands that prioritize client experience, team growth, and environmental responsibility. My journey began with founding Boho Salon, a boutique brand that blends high-end hair and beauty services with a commitment to eco-conscious practices. Today, Boho has grown into a platform for positive community impact offering toxin-free, cruelty-free products, nurturing diverse talent, and providing inclusive, personalized services that empower clients to look and feel their best. Beyond Boho, I am building new concepts such as FRQNCY, a boutique salon that merges hair artistry with energy healing, reflecting my belief that true beauty begins from the roots .. inside and out. Before entrepreneurship, I built a diverse career across industries: Oil & Gas → 6 years developing strategic, operational, and leadership skills in a high-pressure environment. Non-Profit (Special Olympics) → Serving as Programs Director, where I designed and delivered opportunities for individuals with intellectual disabilities. This multifaceted background has shaped my unique approach to business: one that combines strategy with empathy, execution with purpose, and growth with impact. I am recognized as people-centric, solutions-focused, and deeply committed to building inclusive, growth-oriented cultures. I believe in equipping my teams and community with the skills, confidence, and opportunities to thrive, because lasting success is never built alone.

Experience

Frqncy hair salon

Co-Founder & Business Director

Oct 2024Present · 1 yr 5 mos · Dubai, United Arab Emirates · Remote

  • Co-founded a new hair salon concept.
  • FRQNCY is a sanctuary designed for relaxation, healing, and self-care. Beyond offering top-tier hair services, the space prioritizes client well-being, ensuring they feel safe and nurtured throughout their visit. The salon integrates holistic practices such as saging rituals, alongside sustainable beauty through eco-friendly products. It’s a place where art, spirituality, and expert craftsmanship come together, offering a one-of-a-kind experience in Dubai.

Boho salon

Founder & Managing Director

Oct 2020Present · 5 yrs 5 mos · Abu Dhabi, United Arab Emirates · Hybrid

  • Overseeing the operation for 2 successfully running branches with a total of 30 employees.
  • Conceptualized and established the Middle East’s first hair salon focused on sustainability, social impact, community education and empowering women in local markets.
  • First Branch was established in Abu Dhabi, November 2020 while the second one was open in Dubai in June 2023.
  • Strategized the business, commercial and marketing plans - including partner acquisition and contracts management
Business DevelopmentLeadershipMarketing StrategyEntrepreneurshipSustainability & CSR InitiativesSustainability

Special olympics

Director of Initiatives & Health Programs | Special Olympics UAE

Jan 2019Jan 2024 · 5 yrs · Abu Dhabi, United Arab Emirates

  • Spearhead programs and initiatives to build awareness, acquire strategic partnerships and secure grants to integrate people with intellectual and development disabilities into the mainstream
  • Developed the organizational structure and direct a team of 5 project managers to deliver programs and implement sustainable nationwide social & community impact initiatives – Health, Education, Youth Leadership, Sports, Community and the Arts
  • Report to the National Director and Chairperson of the UAE Ministry of Youth – collaborate closely with government stakeholders (Ministries of Health, Education, KHDA, etc.). Present program updates & recommendations to the Board Members
  • Saved 25% of annual 2019 budget - built strategic alliances and secured value-in-kind (VIK) from sponsors
  • Pitched for and acquired 6 grants in 2019 for Health & Youth Leadership programs from high-value sponsors including large corporates, government and the prestigious Gates Foundation
  • Champion transformational Health initiatives – partner with government bodies to improve healthcare quality & access to people with disabilities.
  • Orchestrated and successfully delivered Education initiatives including:
  • Unified Champions Schools Program UAE – introduced this first-in-the-Middle East program across 300 public & private schools
  • Unified Robotics Program UAE – first country outside the USA to launch this program; enabled 125 teams to participate
  • Young Athletes Program – won the ‘Leading Community Initiative 2019’ award by the Ministry of Social Affairs in GCC states

Special olympics world games abu dhabi 2019

2 roles

Manager, Legacy & Special Olympics UAE

Promoted

Aug 2018Jan 2019 · 5 mos · Abu Dhabi, United Arab Emirates

  • Reported to the Chief Strategy Officer as a member of the Organizing Committee. Led 8 Administrative personnel to establish the foundation for the national Special Olympics program in the UAE (SO UAE)
  • Strategized, planned and executed projects to drive lasting impact and participation in the SO UAE – achieved 30% increase in female athlete enrolment, introduced 12 new sports to the UAE, embedded world-class training programs to recruit & train new athletes
  • Assistant Head of Delegation, World Games 2019 – directed UAE’s largest SO delegation of 311 athletes, 102 coaches, 100 young athletes & 50 volunteers. Managed logistics, health & safety and participant schedules. Secured Gold Medals in 19 out of 24 sports
  • Selected to be Head of Delegation for the 50th Anniversary Special Olympics 2018 in Chicago – guided the men’s football team representing the UAE to win 3rd place worldwide ranking
  • Enabled and empowered UAE female athletes – managed the female football team to win 2nd place in the Asian Cup 2019; took an all-female team to the Leadership Summit in Baku 2018 to present a project on behalf of the UAE

Associate Manager, Strategic Planning & Legacy

Sep 2017Aug 2018 · 11 mos · Abu Dhabi, United Arab Emirates

  • Managed the delivery of legacy planning and execution across divisions by facilitation sessions with internal stakeholders and leading cross-functional collaboration to meet project goals and manage dependencies.
  • Liaised with regional and local organizations to develop and implement legacy initiatives.

Schlumberger

2 roles

Operations Planning Lead | Acting Field Service Manager

Promoted

Feb 2015May 2017 · 2 yrs 3 mos

  • Selected as Acting Field Service Manager due to demonstrated operational expertise
  • Managed flagship regional client, ADNOC Onshore (formerly ADCO Abu Dhabi Company for Onshore Oil Operations). Produced high quality results through end-to-end planning of service delivery
  • Oversaw and project-managed 70 personnel to execute deliverables on time and within budget
  • Optimized resources and operating costs resulting in a 20% cost reduction
  • Directed land operations for 42 rigs in Abu Dhabi – oversight of personnel, assets (equipment), material readiness and logistics. Worked closely with key clients - (ADNOC Onshore, ZADCO, ADMA, DPE, ALHOSN)
  • Restructured strategic processes to enhance operational performance and strengthen client relationships
  • Chaired a 3-person team and led a transformation project - established the Operation Planning Center in Abu Dhabi securing highest progress and performance evaluations across global Schlumberger offices
  • Identified, analyzed & resolved resource optimization and operating costs challenges – revised rotation schedules to achieve 100% personnel utilization for 140 field employees, eliminated unused leave costs and increased bulk plant operating efficiency by 25%

Field Engineer | Technical & Sales Consultant

Oct 2010Jan 2015 · 4 yrs 3 mos

  • Led 5 trained specialists to set up and assemble equipment – supervised projects from planning to field execution
  • Ensured strict adherence to workplace health & safety standards, quality control and contractual agreements
  • Spearheaded operational and program efficiency - trained & developed new joiners and team members, built and nurtured strong client and internal stakeholder relationships
  • Represented Schlumberger to ADNOC Onshore and managed key accounts – increased sales and oversaw administrative functions, e.g. invoicing, revenue collection, logistics and technical designs
  • Primary liaison between Schlumberger and Tatweer Petroleum - Bahrain’s national oil company
  • Advised and deployed technical solutions and recommendations to clients

Saudi aramco

Summer Intern

Jul 2009Aug 2009 · 1 mo · Dhahran, Kingdom of Saudi Arabia

  • Enrolled in a Summer Internship program to gain on-the-ground knowledge of the Oil & Gas industry.

Mbc group

Summer Intern

Jun 2009Jun 2009 · 0 mo · Dubai Media City, Dubai, United Arab Emirates

  • Participated in a 1-month Internship program to familiarize myself with the Media sector.

American university of sharjah

Part-Time Vocational Roles

Aug 2006May 2010 · 3 yrs 9 mos · Sharjah, United Arab Emirates

  • Took on multiple part-time jobs at the University while studying for my Bachelor's degree:
  • Tutor & Grader
  • Event Organizer
  • Promoter at exhibitions (GITEX)

Education

Hult International Business School

Master of Business Administration - MBA — Executive MBA

Jan 2020Aug 2022

American University of Sharjah

Bachelor of Science - BS — Computer Science

Jan 2005Jan 2010

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