Carson Lee

CEO

New York, New York, United States11 yrs 6 mos experience

Key Highlights

Scaled Instacart to a $70M operation in Manhattan.
Founded a successful live entertainment company during MBA.
Led immersive experiences blending narrative, AI, and technology.

Stackforce AI infers this person is a creative operations leader in the entertainment and technology sectors.

Contact

Skills

Core Skills

OperationsLeadershipStrategic DevelopmentEntrepreneurshipEvent ProductionMarket StrategyConsulting

Other Skills

StrategyProject ManagementEvent PlanningCreative DirectionMarketingOperations ManagementMarket ResearchData AnalysisAnalysisProcess ImprovementBusiness Process ImprovementFinancePublic SpeakingPowerPointMicrosoft Excel

About

I've spent my career building and scaling at the intersection of tech x media/entertainment. Joined Instacart at Series C and scaled to Series E with an amazing team. Led market launches across the Bay Area and New York, and headed up our $70M Manhattan operation. Instacart shaped a startup mindset I then took into the world of media & entertainment. I launched a live entertainment company during my MBA at Harvard, producing multimedia art experiences with creative technologists, and working with clients like Live Nation. I fell in love with storytelling through art and tech, and joined Future of StoryTelling, an award-winning creative studio. There, I led our immersive experience division, blending narrative, AI, and technology to create new forms of entertainment. Now, I'm at FLORA, where we are building the creative environment for the generative era. FLORA brings every creative AI model across text, image, and video, into one intuitive interface. Today, millions of creatives at world-class teams including Pentagram, Lionsgate, and Nike use FLORA to make great work faster than ever, without compromising craft. At my core, I'm a creative heart paired with a business & operational mind.

Experience

Flora

Head of Operations

Sep 2025 – Present · 6 mos · New York City Metropolitan Area · On-site

We are building the creative environment for the generative era. FLORA has all the best creative AI models across text, image and video in one infinite canvas. Connect media together to build generative workflows and explore any creative idea faster than ever before.
Today, millions of creatives at world-class teams including Pentagram, Lionsgate, and Nike use FLORA to make great work faster than ever, without compromising craft.

LeadershipStrategyProject ManagementOperations

Future of storytelling

Head of Strategic Development | GTM, Business Operations

Feb 2023 – Sep 2025 · 2 yrs 7 mos · New York City Metropolitan Area

Led the immersive experience division of Future of StoryTelling, an award-winning creative studio. We blend narrative, AI, and technology to create new forms of entertainment. I served the team across GTM, strategy, and operations.
Future of StoryTelling has produced stories & experiences for clients like Kobe Bryant, Eminem, the Sphere, Apple, Meta, and Tomorrowland.
Explore our work here: https://futureofstorytelling.org/work/

StrategyOperationsProject ManagementStrategic Development

Thousand deep

Founder & CEO

May 2020 – Dec 2022 · 2 yrs 7 mos · New York City Metropolitan Area

Founded a music & art live events company, working with clients like Live Nation, Mixmag, and City Point Brooklyn. Produced multimedia art experiences with creative technologists.
Produced an immersive art experience combining computer vision and disco balls ("Light Leaks") created by artists Kyle McDonald and Jonas Jongejan. Secured partnership with Brooklyn's largest mixed-use development to transform an empty storefront into a multimedia art gallery experienced by thousands of attendees. Featured on Fever, Secret, TimeOut ("best thing to do in NYC"), Thrillist, and more.
Created a disco UFO stage in the forest at Bonnaroo, experienced by 40,000 attendees. Featuring DJ performances (Porter Robinson, Dillon Francis, Channel Tres, and more), and the world's largest motorized disco ball by artist Derek Dyer.
Launched the company by partnering with Mixmag to produce "The Lab", a live DJ set & party broadcasted to 85K+ viewers.
Produced a new category of multimedia nightlife events at the Williamsburg Hotel, ft. DJs, live coding, AR art, liquid light art, blacklight art, live painting, and sculpture art.
Our story: https://www.thousanddeep.com/pages/about

Event PlanningProject ManagementCreative DirectionEntrepreneurshipEvent Production

Instacart

3 roles

Senior Operations Manager | Head of Manhattan Operations

Promoted

May 2017 – Jun 2018 · 1 yr 1 mo

Ran Instacart Manhattan, scaling it to a $70M business and a team of 750 employees. Oversaw P&L, operations, GTM, and retailer partnerships. Our team more than doubled the size of our business while turning the operations profitable.
Instacart IPO'd in 2023 at ~$10B valuation.

Operations ManagementMarket ResearchProject ManagementOperationsMarket Strategy

Operations Manager | New Market Launches

Promoted

May 2016 – May 2017 · 1 yr

Led growth in the Bay Area flagship region, launching new markets reaching 1M+ households. Developed GTM strategy, coordinated cross-functional execution (partnering with product, engineering, marketing, sales, finance, customer success), established retail partnerships, and reported KPIs post-launch.
Launched service in Marin, North Bay, East Bay, and Sacramento.

Market ResearchProject ManagementStrategyMarket StrategyOperations

Operations Associate | New Market Launches

May 2015 – May 2016 · 1 yr

Joined at Series C and helped scale to Series E during my time at the company (2015-2018). My first year was focused on scaling the supply side of our marketplace (shoppers) to keep up with demand and unlock growth.
Analyzed shopper conversion data to identify funnel drop-off points and partnered with engineering to automate processes and streamline the UX. Resulted in the hiring of 6K+ shoppers (the most in a single year in any region), leading to a 68% YoY growth in orders.

Data AnalysisOperations ManagementOperations

Pwc

Strategy & Operations Consultant

Aug 2012 – May 2015 · 2 yrs 9 mos · San Francisco Bay Area

Partnered with big tech clients to drive growth, streamline operations, and lead large-scale change initiatives.
Learned a lot of fundamentals and grateful for the professional development. I was hungry for a greater sense of ownership as an operator, which led me next into startups.

StrategyOperations ManagementConsulting