Sep 2022 – Present · 3 yrs 6 mos

• Working on a whole new business stream for Video first users entailing defining an alternate model of shopping i.e. Video commerce. This involves crafting an innovative shopping model, mapping out the end-to-end user journey, redefining the discovery experience, and delving into the intricacies of customer markets. My responsibilities extend to shaping the brand identity, generating compelling video content, and curating third-party content to enhance the overall user experience.
• Launched new customer initiatives called Vibes & Liveshop+ on Flipkart in 2023.
• Ramped customer adoption 4x within the same year with 15% incremental retention to the platform.

May 2022 – Sep 2023 · 1 yr 4 mos

• Site merchandising, working closely for strategic architecture of fashion discovery & experience
• launched explicit & implicit personalization for fashion cohorts.
• Began Video led pilots for fashion business

Feb 2020 – Apr 2022 · 2 yrs 2 mos

• Provided complete e-commerce oversight to Flipkart Wholesale (B2B) right from formulating aggressive marketing & growth strategies to create a pull for the products/services; to standardizing resellers operations, app merchandising, brand entity, drive customer engagement, and sales conversions.
• Led e-com adoption from 1% to 17% in, recorded 5x increase in Kirana’s YoY via. acquisition playbook & retention infrastructure.
• Drove ~75% GMV for Flipkart Wholesale (Big Billion Days).
• Leading end-to-end growth & marketing via digital, branding, ecom merchandising & monetisation
• 6.6x YoY growth in self-serve customer base. 4x jump in revenue with 46% increase in monthly repeat

Nov 2017 – Feb 2020 · 2 yrs 3 mos

• Elevated Flipkart order volume share from 3% to 33% and generated 2.5X growth in monthly transactors in 2 years.
• Imperative in:
• Coming up with a philosophy/business case (based on analysis of customer AOP) that enabled the company to rethink/rekindle the search (brand related or descriptive) strategy.
• On-app discovery front – on recommendation and merchandising side, worked on browsing behaviour i.e., pitch on how to induce behaviour, how to cross-sell, and how to create attract customers traffic to the app.
• Introduced new permanent discovery touchpoints for Beauty, Wellness and Baby Products Categories.
• Brain behind starting Pay Day Sale & Personal care monthly property in the organization which resulted in driving traffic to App.
• Successfully launched first ever influencer marketing campaign “No Mirror Challenge'' for beauty category with some of the prestigious Bollywood Stars.

Mar 2017 – Nov 2017 · 8 mos

• Joined the CEO Office at a critical juncture when the organisation “Flipkart” was changing its orientation. Acted as the eyes and ears to the CEO and aided in taking the right decisions at the right time.
• Key role in initiating, managing, and executing interdependent projects at org. level like Loyalty, Cost per shipment, Product selection

Jan 2015 – Mar 2017 · 2 yrs 2 mos

• Chosen to serve in one of the newly created business arm of Flipkart i.e., AD Tech Space and contributed in handling e2e brand marketing including
• launching the Flipkart Ads brand, logo designing, GTM strategy and first product pitch (product listing ads) to sellers. Managed the entirety of market communication and retention.
• Conducted roadshow for sellers leveraging seller training experience- Generated 15X growth of seller adoption in 5 months,
• Drove 50% revenue of listing ads with 90% NPS growth
• Leading end to end marketing function for strategic initiative : Flipkart ads

Mar 2014 – Feb 2015 · 11 mos

Nov 2012 – Mar 2014 · 1 yr 4 mos

• Goal to build Training function in Flipkart Marketplace and identify the right methodology, scope, tools & measurement metrics to run effective training interventions both for internal teams and sellers