Jul 2024 – Oct 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

• Leading the CRM and retention function for Tata CLiQ Luxury, managing a high-performing team and driving strategy across campaign planning, customer journeys, and cohort-based communication.
• Building and executing end-to-end CLM journeys to improve repeat rate, customer lifetime value, and engagement across key customer segments.
• Owning CRM for the ultra-luxury portfolio, working on brands like Bvlgari, Rolex, TimeVallée (TAG Heuer, Panerai) and more, with a strong focus on high-value customer engagement.
• Driving always-on and event-led CRM campaigns across the fashion and beauty categories, partnering closely with brand, category, and analytics teams.
• Supporting initiatives to improve loyalty and long-term customer value through targeted CRM programs

Aug 2023 – May 2024 · 9 mos · Mumbai, Maharashtra, India · Remote

• Strategically maximize revenue by optimizing spends, ensuring that the platform remains the preferred choice for end-users through compelling cashback offers and promotions
• Cultivate strong partnerships with 3P merchants (20+) contributing to 40% of the business; managing the PnL of these accounts
• Collaborate with Key Account Managers to jointly own platform business, optimizing for GMV, transactions, user base, user retention
• Identifying growth levers and keeping check on industry trends, optimizing marketing constructs to drive traffic and conversions using channels such as Push Notifications/emails/WhatsApp (Clevertap – calendar planning, creating briefs for copy and creatives)

Jun 2022 – Jul 2023 · 1 yr 1 mo

• Enhance discovery and navigation journey for consumers and contribute to development of new features in pre-order journey
• Monitor market trends, conduct consumer market research generating insights at cohort level and keep track of competitor’s activities
• Plan the promotion calendar on a weekly/monthly/yearly level along with campaign planning (Seasonal, Festive, Category Led)
• Plan GTM for campaigns by developing and executing 360 degree marketing strategy and program managing the process
• Track performance of category, brand at New User vs Repeat User level and devise plans for consistent growth against target metrics

Jun 2021 – Jun 2022 · 1 yr · Bengaluru, Karnataka, India

• Formulating marketing plan for new product launches, cross-category marketing and developing and executing app/site-wide events
• Prepare creative briefs and manage association with creative and media agencies for building creative assets and branding collaterals
• Work on strategies to improve User Retention, Average Order value and other key metrics
• Co-ordinate with internal stakeholders to grow the stagnant/ de-growing categories

Jul 2020 – May 2021 · 10 mos

• Developing communication strategy and building branding collaterals
• Ideated and coordinated the implementation of the company's Website
• Building social media strategy for the corporate brand
• Devising effective campaigns, BTL activities for the product portfolio
• Responsible for building creative briefs, conducting market research,
• ideating and managing the production of creative assets
• Assisting in devising the GTM strategy and Product activation programs

Jun 2020 – Jul 2020 · 1 mo · Delhi, India

• Managed key accounts for the organization, handled a team of 6 interns
• Developed & executed influencer marketing campaigns for brands like Metro,
• Mochi, Bombay Shaving Company, etc

Apr 2019 – May 2019 · 1 mo

• Had undertaken the following projects during the internship period:
• 1. Tata Motors: Understanding customer’s dissonance with upper A2 car segment
• 2. Google Pixel 3a: Building Influencer Marketing Strategy
• 3. Wedding wire: Understanding the shift in the wedding industry

Mar 2019 – Mar 2020 · 1 yr

• Educating students about the importance of creating content on LinkedIn, whilst maintaining their authentic voice
• Collaborating with other Campus Editors in writing articles and in presenting videos that encourage students to use LinkedIn effectively

Jan 2017 – Jan 2018 · 1 yr · Ranchi

• Responsibilities:
• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place advertisements in the press
• Produce creative content, including videos and blog posts
• Run social media channels to enhance audience engagement
• Communicate with target audiences and build and develop customer relationships
• Work closely to design marketing materials such as brochures and adverts
• Achievements:
• Increased the reach of B Factory Facebook group(CAT Prep with IIM A Alumni) by 100%
• Handled a team of 8 members from different parts of the country for promotions
• Organized MPAT-2018 (a B Factory annual event) successfully
• o The number of participants increased by 66.67% compared to previous year
• o Was responsible for event management, sponsor handling, creatives, social media promotion
• o Handled 45 teams, a total of 126 members for the event

Jul 2014 – Sep 2016 · 2 yrs 2 mos · Kolkata Area, India

• Was part of the Insurance domain(retirements) for US based clients.
• Worked as part of the development team. The role included analyzing, enhancing and developing existing functionalities, and coding new modules to improve the current system/as required by the clients.
• Developed a new module in OMNISCRIPT for taking new Inputs through IVR based system.
• Created shell scripts for automated transfer of data from one Linux system to other
• Worked on major platform migration projects in waterfall as well as Agile methodology
• Developed data conversion routines for migrating daily transaction data
• Analyzed critical financial interfaces to help keep track of customer churn and investments
• Root Cause Analysis of critical system issues and their resolution to optimize the delivery process