Sep 2016 – May 2018 · 1 yr 8 mos · Jakarta, Indonesia

• In my past role:
• I held accountability of overall business, including due diligence on retail chain, scalability of the process, and turning around opportunity that utilised by the private equity investor for their decision on majority buyout. I lead efforts to scheduled, performed, and directed the organisation’s operational and fiscal function and performance. Along with this I oversaw all activities of policies and procedures of the organisation that optimised operational and financial effectiveness of the company. Beside these, I managed significant challenges associated with integrated omni-channel online to offline (O2O) strategy with complete functional ownership of business model. I also contributed efforts towards recommendation on the impact of long-range growth initiatives, planning, and introduction of new strategies and regulatory actions.
• Following are highlights of my key achievements that I attained:
• Established company with investment team for cares employees and customer service that placed No.1 retailers in modern channel for internationally reputed electronic brands, such as Samsung, Sony, LG, and Panasonic.
• Played an integral role in the transformation vision and technological prowess implementing as differentiation in today’s highly disruptive business environment.
• Conducted deeper due diligence on financial, legal compliance and business processes based on which appropriately guided the private equity firm on managing the retail portfolio

Jul 2013 – Aug 2016 · 3 yrs 1 mo · Jakarta, Jakarta, Indonesia

• In my past role:
• I performed variety of tasks, including internal creating processes, operations excellence to create confidence for private equity fund investment augmenting brand expansion and value creation. I also controlled all endeavors of retail leasing and expansion division, intended new store openings, evaluated existing stores, and negotiated with shopping malls for store leasing extensions, store designing, and relay outs. Along with these, I contributed efforts towards e-commerce platform and CRM loyalty programme for all brands under one umbrella with high UX/UI ease of use interface.
• Following are highlights of my key achievements that I attained:
• Included fashion footwear strategic business unit to the portfolio comprising of brands and retail chain of Linea, Camper, Dr.Martens, Birkenstock, Staccato, Toms, Nine West, Steve Madden, and Pretty Fit etc
• As the CEO of Burger King Indonesia, devised and incorporated group business transformation; attaining unprecedented growth to turnaround Burger King, Indonesia from -23% loss to incremental 77% profitability.
• Decreased process flab to execute seamless change management across massive network of 1800 touchpoints by managing and streamlining the supply chain process.
• Spearheaded core operations with cost savings by outsourcing to 3PL partners and real estate negotiations that resulted in increasing bottom-line by 30%.
• Appreciated for revitalizing and reforming Burger King with three-pronged approach of reworked menu with new products, wastage reduction, and exiting non-viable stores

Mar 2012 – Jun 2013 · 1 yr 3 mos · Gurugram, Haryana, India

• In my past role:
• I held accountable for the Company growth and P&L of various Bata brands and various Business Units such as Global brands under license, Wholesale, Industrial footwear, Institutional/Corporate sales and Marketing besides being the Board Member advising the overall business strategies for transformation.
• Following are highlights of my key achievements that I attained:
• Invited to head business transformation implementing nimble-footed integrated inventory management systems with one-view ready reckoner enhancing profitability for a retail network of >1200 stores
• Revamped and streamlined the overall inventory process.
• Dedicated an e-commerce store and introduced new brands for e-commerce business.
• Built and developed various Bata brands including Power, North Star, Weinbrenner, Marie Claire and Bubblegummers, as well as external brands such as Hushpuppies, Naturalizer, Scholl and Sundrops.

Mar 2001 – Apr 2012 · 11 yrs 1 mo · Indonesia

• MAP is the leading lifestyle retailer in Indonesia with over 2,000 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle products. Some of our iconic brands include Starbucks, Zara, Marks & Spencer, SOGO, SEIBU, Debenhams, Oshkosh B’ Gosh, Reebok, among many others. Listed on the Indonesia Stock Exchange, with over 23,000 employees, MAP was voted Fortune Indonesia’s Most Admired Companies (Top 20) in 2012 and Forbes Indonesia’s Top 40 Companies in 2011. Apart from retailing, MAP is also a leading distributor for sports, kids and lifestyle brands.
• Led and managed retail operations, leasing and merchandising across >500 brand outlets for various global brands building top-line of USD 400 million in FY 12
• Reached the highest record in MAP’s history, opening 176 stores in 2012, which set direction and pace for further organisational growth.
• Redefined Plant Sports, Kidz station, Sports station and Puma through new layout, brand mix, category mix, and colour schemes to generate desired interest levels and improve convenience of shopping.
• Launched Payless concept in Indonesia, rolling out 18 stores in a year.
• Succeeded in achieving 35% growth for Puma brand through redesigning stores and implementing branding strategy to improve brand desirability during downturn period.
• Garnered and successfully adapted licensing business model of Converse, Puma, Air Walk, Lotto, Diadora, Spalding, Skechers in addition to existing Speedo, Reebok et al.
• Strategized open - to - buy plan across categories Planet Sports, Sports station, Kidz station, Golf house, Payless & Department stores maximizing top line and bottom line growth
• Head of retail leasing & expansion division managed planning new store openings, evaluation of existing stores, negotiations with shopping malls for store leasing extensions etc.

Jun 2000 – Feb 2001 · 8 mos · Indonesia

• Some of the world’s biggest and best brands choose Texon. Our customers include Nike, Clarks, adidas, New Balance, Timberland and Wolverine World Wide. They rely on us to rise to their challenges. We can do everything from running successful trials, through to setting up effective manufacturing and installation processes. There are Texon manufacturing facilities on three continents. Because we’re a global supplier, we can provide dedicated technical support in all major markets. You can access our sales, marketing and technical support in over 90 countries.
• Appointed to manage B2B business development and solution selling in Pacific RIM geographies contributing 35% revenue pipeline

Apr 1996 – May 2000 · 4 yrs 1 mo · Indonesia

Feb 1992 – Mar 1996 · 4 yrs 1 mo · India