Yulia Olennikova

Digital Marketing Specialist

Belgrade, Serbia22 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of marketing experience
Led successful launch of Agency Growth Kit
Increased SALs 3x quarter over quarter

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on digital strategies.

Contact

Skills

Core Skills

Go-to-market StrategyMarketing StrategyDigital MarketingMarketing

Other Skills

Social Media MarketingCopywritingContent StrategyMarket ResearchWeb Content WritingCreative WritingEvent ManagementMedia PlanningMicrosoft OfficeSEO copywritingText EditingPublic RelationsOnline AdvertisingPPCWeb Analytics

About

Over 10 years of marketing experience for SaaS and manufacturing companies. 1) Led the marketing launch of Semrush's Agency Growth Kit, one of the fastest-growing new revenue streams 2) At N.Rich, increased SALs 3x quarter over quarter by optimizing the content of search campaigns 3) Curated the complete redesign and blog revamp at N.Rich being the only full-time marketer in the company 4) Author of the top-performing blog article in 2020 (up to 26000 organic clicks monthly) at Semrush 5) Strong journalistic background, attention to detail combined with ability to prioritize and deliver fast

Experience

N.rich

4 roles

Sr. Manager, Product Evangelism & Social Selling

Jul 2025 – Present · 8 mos

I hang out on LinkedIn (aka “audience research”) and throw unsolicited feature ideas at the product team (aka “internal ICP insights”).

Go-to-Market StrategySocial Media MarketingCopywritingContent StrategyMarketing Strategy

Head of Marketing

Promoted

Jan 2023 – Jul 2025 · 2 yrs 6 mos

Grew inbound revenue by 127% YoY (with only 14% increase in budget spent)
Improved CAC:ACV for inbound by 105% YoY
Increased organic traffic by 280% YoY, branded traffic by 138% YoY
Took marketing from a one-woman squad to a 4-people team

Marketing StrategyGo-to-Market StrategyDigital MarketingMarketingMarket Research

Senior Marketing Manager

Jan 2022 – Dec 2022 · 11 mos

Increased SALs 3x QoQ
Carried out a complete rebrand and redesign of the website being the only full-time marketing employee
Developed and implemented the new SEO strategy that brought +280% organic visits in 2023

Marketing StrategyGo-to-Market StrategyDigital MarketingMarketing

Product Marketing Manager

Sep 2021 – Jan 2022 · 4 mos

Marketing StrategyDigital MarketingMarketingWeb Content Writing

Semrush

4 roles

Head of Marketing for Agency Growth Kit

Promoted

Jun 2020 – Sep 2021 · 1 yr 3 mos

Full marketing support for the launch of Agency Growth Kit, a toolkit for digital agencies using Semrush:
Naming and positioning
Audience research
Content assets
Emailing
Advertising
Social media coverage
Quarterly goal for new payments after launch overachieved in 2 months.

Marketing StrategyGo-to-Market StrategyDigital MarketingMarketing

Product Marketing Manager

Nov 2017 – Jul 2020 · 2 yrs 8 mos

Defining key marketing messages for a range of products for digital marketing agencies
Setting up customer development process, together with the Product Owners (over 30 online and on-site interviews)
Managing multichannel marketing campaigns (PPC, social media, content marketing, email blasts, third-party promo, etc.)
Constantly exploring new traffic and lead generation channels to expand the top of the funnel
Optimizing marketing funnels (reached the best conversion rate among all SEMrush toolkits)

Marketing StrategyGo-to-Market StrategyDigital MarketingMarketingMarket ResearchWeb Content Writing

Digital Marketing Content Lead <- Content Writer

Promoted

Jan 2016 – Nov 2017 · 1 yr 10 mos

Creating all types of content for SEMrush products: lead generating landing pages, emails, PPC ads, how-to blog posts
Communicating with stakeholders from product, marketing, & HR departments, prioritizing incoming requests, managing content backlog
Measuring the content produced by the team (in terms of lead magnet performance, social engagement, AdWords quality score, etc.) to inform future strategy

Creative WritingDigital MarketingMarketingWeb Content Writing

Regional Marketing Specialist (Italy region)

May 2015 – Jan 2016 · 8 mos

Organizing and hosting online events for Italian digital marketing professionals: webinars, live interviews and round-ups (over 30 online events organized in 8 months)
Creating and developing SEMrush social media pages in Italy
Coordinating partnerships with local opinion leaders, onboarding the first SEMrush brand ambassador in Italy

Digital MarketingMarketing

Tikkurila

Senior Digital Marketing Specialist

Jun 2013 – May 2015 · 1 yr 11 mos

Strategic and operational digital marketing planning for Russia Business Unit
Coordination of complex advertising campaigns: PPC (search and display), social media ads, content projects
Social media activities: content creation, promo contests etc
Upgrading and developing new services and features for company websites (supported by an external agency)

Creative WritingDigital MarketingMarketingWeb Content Writing

Tulp.ru

Creative Copywriter

Jan 2012 – Jun 2013 · 1 yr 5 mos · St.Petersburg, Russia

Developing the content strategy
Creating slogans, newsletters, product descriptions
Managing freelance SEO copywriters
Promoting tulp.ru social media pages
Was responsible for community management, with a successful experience of converting our social media visitors into active users

Società italia

PR Specialist & Interpreter

Mar 2010 – Oct 2011 · 1 yr 7 mos · Saint Petersburg, Russian Federation

Creating press releases about the company events (fashion shows, exhibitions, food festivals etc) in Russian and Italian languages
Communicating with journalists and opinion leaders, keeping the database of loyal media up to date
Organizing interviews with the top managers of the Company for local and international media