Elif Hız — Associate Partner

Growth-driven B2B marketing leader with 10+ years of experience scaling pipeline, revenue, and brand impact across SaaS, tech, and enterprise markets. I'm currently a Director of B2B Marketing Strategy at Concentrix, where I work at the intersection of growth strategy, customer journey design, and marketing-sales alignment for complex B2B and enterprise environments. My focus is on helping organizations move from disconnected tactical execution to integrated growth systems — the kind that actually shift pipeline, improve conversion quality, and hold up at scale. Previously, I led Global Demand Generation at Flight Centre Travel Group, where I delivered 65% of a $320M pipeline in the Americas and scaled a multi-market acquisition engine supporting $700M+ in annual wins. What I bring: → Full-funnel demand gen across enterprise, mid-market, and SMB → Deep expertise in ABM, paid media, CRO, SEO, analytics & experimentation → Customer journey design and lifecycle strategy built for long, complex buying cycles → Marketing-sales alignment: lead scoring, BDR handoff, pipeline accountability → AI-enabled forecasting, targeting, and decisioning models → Operator mindset: fast execution, strong cross-functional alignment, bias to action I also build marketing tools using AI and run a YouTube channel with 54K+ subscribers for the next generation of B2B marketers. If you're building a high-performing revenue engine — or want to exchange ideas at the intersection of growth and AI — I'd love to connect.

Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and digital marketing strategies.

Location: Toronto, Ontario, Canada

Experience: 12 yrs 10 mos

Skills

B2b Marketing
Marketing Strategy
Content Creation
Brand Awareness
Demand Generation
Digital Marketing
Community Building
Consulting
Startup Leadership
Product Development
Community Management
Inbound Marketing

Career Highlights

10+ years of B2B marketing leadership experience.
Generated 65% of a $320M pipeline in the Americas.
Built a YouTube channel with 54K+ subscribers.

Work Experience

Concentrix

Director, B2B Marketing Strategy (2 mos)

Flight Centre Travel Group

Director of Growth & Demand Generation (5 mos)

Growth & Demand Generation Manager, Americas (1 yr 11 mos)

Antler

Director of Marketing & Community (5 mos)

Rugless

Co-Founder (7 mos)

Ninja Squad NFT

Head of Marketing (9 mos)

George Brown College

Part-Time Professor & Work Term Mentor (2 yrs 2 mos)

YouTube

Content Creator - Elif Hiz (7 yrs 2 mos)

Elif Hiz Consulting

Digital & Inbound Marketing Strategy (4 yrs)

Titan Creative Inc.

Senior Inbound Marketing Manager (4 mos)

ThinkInk

Digital Marketer (7 mos)

Wings4U s.r.o.

Global Account Manager (Inbound Programs) (1 yr 7 mos)

tmobtech

Digital Marketing Manager (7 mos)

Turkcell Global Bilgi

Customer Experience Specialist (6 mos)

Akcansa

Planning and Business Development Specialist (2 yrs 3 mos)

Economic and Commercial Office of the Spanish Embassy

Special Projects Assistant (1 mo)

Finance Alliance for Sustainable Trade

Project Management and Business Development Intern (3 mos)

Education

BA at McGill University

Master of Business Administration (M.B.A.) at Istanbul Bilgi University

IGCSE and IB Diploma at Bilkent University Preparatory School (BUPS)

Elif Hız

Associate Partner

Toronto, Ontario, Canada12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years of B2B marketing leadership experience.
Generated 65% of a $320M pipeline in the Americas.
Built a YouTube channel with 54K+ subscribers.

Stackforce AI infers this person is a B2B marketing leader with expertise in SaaS and digital marketing strategies.

Contact

Skills

Core Skills

B2b MarketingMarketing StrategyContent CreationBrand AwarenessDemand GenerationDigital MarketingCommunity BuildingConsultingStartup LeadershipProduct DevelopmentCommunity ManagementInbound Marketing

Other Skills

B2B Marketing StrategyStakeholder ManagementCustomer Journey DesignPerformance MeasurementStrategyBusiness LeadershipCommunicationContent MarketingDigital StrategyPaid Media StrategyConversion OptimizationDigital Marketing AnalyticsLead GenerationInbound Lead GenerationCustomer Journey Mapping

About

Experience

Concentrix

Director, B2B Marketing Strategy

Jan 2026 – Present · 2 mos · Remote

Responsible for defining and driving integrated B2B marketing and growth strategies for enterprise and managed services clients. Work spans go-to-market strategy, customer journey design, marketing-sales alignment, and performance measurement — translating complex business goals into scalable programs that produce pipeline, revenue, and customer engagement outcomes.
Core focus areas include ICP and segmentation modeling, full-funnel journey design across acquisition through expansion, conversion strategy, and building the operational frameworks that connect marketing, sales, data, and technology into a single growth system.

B2B Marketing StrategyB2B MarketingMarketing StrategyDigital MarketingStakeholder Management

Flight centre travel group

2 roles

Director of Growth & Demand Generation

Promoted

Aug 2025 – Jan 2026 · 5 mos · Toronto, Ontario, Canada

Advising global growth & demand generation strategy across 15 markets for two brands. I build, test, and scale digital acquisition frameworks (always-on programs, CRO, AEO, nurture, and high-intent journeys) that support multi-region pipeline targets.
Serve as global AI Advocate, integrating AI into forecasting, workflow automation, and experimentation.
Take part in martech and adtech evaluation and governance, leading vendor relationships (Storyteq, VWO, Salesforce, Oktopost, LinkedIn, Microsoft, StackAdapt, etc.) to improve channel efficiency and measurement.

Growth & Demand Generation Manager, Americas

Sep 2023 – Aug 2025 · 1 yr 11 mos · Toronto, Ontario, Canada

Drive 65% of pipeline for the Americas region against a $300M+ target, leading revenue growth across SMB, mid-market, and enterprise segments.
> Own strategy and execution across paid and organic channels (web, SEO, email, social), focused on full-funnel performance and pipeline acceleration
> Oversee $2.5M+ USD annual budget across inbound and ABM programs, optimizing for CAC, velocity, and win rate
> Launched and scaled a CRO program that generated $3.7M in new pipeline in 6 months
> Partner cross-functionally with Sales and Product to align campaigns to ICPs, growth goals, and market expansion priorities
Named Digital Marketer of the Year for impact-driven programs that fueled US growth

StrategyBusiness LeadershipDigital MarketingCommunicationPaid Media StrategyConversion Optimization+8

Antler

Director of Marketing & Community

Jan 2023 – Jun 2023 · 5 mos · Toronto, Ontario, Canada · Hybrid

Led marketing for Antler Canada to attract top founders and elevate brand visibility. Built founder-facing content programs, launched a thought leadership strategy, and supported portfolio companies with GTM and community strategy.

StrategyBusiness LeadershipCommunicationDigital Marketing AnalyticsMarketing StrategyCommunity Building

Rugless

Co-Founder

May 2022 – Dec 2022 · 7 mos · Toronto, Ontario, Canada

Co-founded a review platform for Web3 to improve transparency and user trust. Led product design, UX testing, and brand strategy from zero to launch.

Business LeadershipBusiness StrategyCommunicationConversion OptimizationBusiness DevelopmentCross-functional Coordination+4

Ninja squad nft

Head of Marketing

Oct 2021 – Jul 2022 · 9 mos · Metaverse

Built and executed the comms strategy that drove a $3.2M NFT sell-out in 8 minutes. Scaled brand and social from 10K to 70K+, secured major media coverage, and managed a 4K+ member community.

StrategyBusiness LeadershipCommunicationConversion OptimizationBrand AwarenessCustomer Journey Mapping+2

George brown college

Part-Time Professor & Work Term Mentor

Dec 2019 – Feb 2022 · 2 yrs 2 mos · Toronto, Ontario, Canada

Taught Marketing Analytics and mentored students during their internships, helping them transition into the workforce with confidence and clarity.

Youtube

Content Creator - Elif Hiz

Jan 2019 – Present · 7 yrs 2 mos · Toronto, Canada Area · Remote

Built one of the top marketing career channels on YouTube, reaching 2.5M+ views and 54K+ subscribers. Partnered with brands like Superside, Databox, and Coursera to educate and inspire the next generation of marketers through content that drives results.

StrategyBusiness LeadershipCommunicationBrand AwarenessContent Creation

Elif hiz consulting

Digital & Inbound Marketing Strategy

Jan 2019 – Jan 2023 · 4 yrs · Toronto, Canada Area

Ran a solo marketing consultancy serving startups in SaaS, AI, legal, and wellness. Delivered GTM strategy, lead gen programs, and content systems—plus created and sold 3 digital products to support aspiring marketers globally.

StrategyCommunicationConversion OptimizationBrand AwarenessDigital Marketing AnalyticsCustomer Journey Mapping+4

Titan creative inc.

Senior Inbound Marketing Manager

Dec 2018 – Apr 2019 · 4 mos · Toronto, Canada Area

Led inbound marketing strategy and campaign execution for B2B clients using HubSpot. Built demand gen programs across content, email, and paid media channels.

Thinkink

Digital Marketer

Mar 2018 – Oct 2018 · 7 mos · Toronto, Canada Area · Remote

Owned web strategy and digital demand gen for travel and fintech clients including Guestlogix and Switchfly. Delivered lead gen flows, campaign strategy, and performance tracking.

StrategyConversion OptimizationDigital Marketing AnalyticsCustomer Journey MappingSearch Engine Marketing (SEM)Web Strategy+2

Wings4u s.r.o.

Global Account Manager (Inbound Programs)

Aug 2016 – Mar 2018 · 1 yr 7 mos · #WorkAnywhere

Led integrated B2B marketing programs for global SaaS clients including Microsoft and SES Satellites. Launched GTM campaigns, scaled content ops, and drove lead gen across EMEA.

StrategyConversion OptimizationDigital Marketing AnalyticsCustomer Journey MappingSearch Engine Marketing (SEM)Web Strategy+2

Tmobtech

Digital Marketing Manager

Mar 2015 – Oct 2015 · 7 mos · Istanbul, Turkey

Owned SaaS marketing for Turkey’s leading mobile tech company. Rebuilt product websites, launched inbound flows, and drove lead generation across web and social.

Turkcell global bilgi

Customer Experience Specialist

Aug 2013 – Feb 2014 · 6 mos · Istanbul, Turkey

Specialized in mass consumer segment with a focus on billing and refund processes.
Audited a refund amount of 7,5 mil. TL per month, aiming to optimize operational processes and ensure customer satisfaction.
Participated in OLM and CONEX Projects of Turkcell, restructuring purchasing processes of mobile devices and contracting experience for customers.
Managed Turkcell Mobile Signature service, undertaking an intermediary role between Turkcell segment unit and call center.

Akcansa

Planning and Business Development Specialist

May 2011 – Aug 2013 · 2 yrs 3 mos · Istanbul, Turkey

Conducted research on new business lines, operational efficiency & process improvement.
Managed and improved statistical reports on market competition and evaluated market analysis and strategies.
Handled sales, costs and KPI reporting; investment and project analyses & feasibility reports
Lead all communication and reporting with HeidelbergCement.
Six Sigma leader for RMC&Aggr. Department; team leader of ‘process optimization project for dispatch operations’ and ‘employee engagement’ project leader (project nominated as a finalist at the annual Sabancı Altın Yaka Awards).

Economic and commercial office of the spanish embassy

Special Projects Assistant

Mar 2011 – Apr 2011 · 1 mo · Ankara, Turkey

Finance alliance for sustainable trade

Project Management and Business Development Intern

Sep 2010 – Dec 2010 · 3 mos

Researched and identified all relevant potential institutional donors.
Conducted market research for SME’s in Latin America and West Africa and prepared reports on the subjects of sustainable production, trade and finance (investment) in developing countries.
Prepared the 3-year budget expense plan for FAST Latin America office (established in 2012).