Nov 2022 – Present · 3 yrs 4 mos · India · Hybrid

• Pursuing my passion to help SME and MSME businesses set and achieve ambitious short term goals while scaling growth and profitability targets for longer term financial excellence enterprises scale up growth and profitability

Jul 2018 – Jun 2023 · 4 yrs 11 mos · DELHI NCR /INDIA

• Connecting the source for Organic and Natural food and personal care products to households. Curating a range of grocery items for the kitchen and table , personal grooming and skin care products including bathing bars, bath salts, hair cleaners, moisturisers , and skin rejuvenating packs. All products are certified organic and those that are manufactured are done with natural chemical free ingredients.
• Vasdeb Earth Products aims to bring health and wellness to the home while at the same time adopting an inclusive approach where the farmer and the consumers are conscious and fully cognisant of their contribution to the environment and to the planet.
• Always keen to add more partners on both the supply and the market side to join this endeavour for both Indian and International markets.

Aug 2017 – Dec 2022 · 5 yrs 4 mos · New Delhi Area, India

• Thoth Consulting is a full service consulting firm run by a team of professionals, each with over 2 decades of management experience in International Business, Trading, Food, Retail , FMCG and Apparel industries .We offer end to end strategic and operational consulting services including :
• International Market Entry , Business Development & Trading
• Market Asessment
• India sourcing/ entry and set up strategies
• Market entry Support
• Legal and regulatory support
• Supply Chain set up
• Franchising strategy and implementation
• Human resource recruitments
• Business expansion and acquisition

Oct 2014 – Jul 2017 · 2 yrs 9 mos · USA/Delhi NCR, India

• Set up & lead US operations for PaperSmiths. Recruit, train, forge alliances, develop go to market strategy and implement.
• Identify and lead Business Initiatives in Overseas Markets and forge strategic business partnerships with leading International players in the Premium Paper and Paper Products category

Nov 2013 – Aug 2014 · 9 mos · Delhi NCR

• Engaged as Start-up consultant & Director for India and South Asia for an international Sourcing & Management firm.
• Rolled out company operations in India that included setting up a supply chain , managed costs and quality , logistics and delivery and engaged with mandated global accounts to launch and develop business .
• Created a functional structure by putting in place a suitable sales and client servicing team .

Aug 2012 – Present · 13 yrs 7 mos · New Delhi Area, India

• Mentoring & Coaching young companies and Start ups ,entrepreneurs and SMEs on Business Growth Strategy and Business Development
• Business development and operations consultation that include marketing and sales, customer relationship management, budgeting & forecasting, supply chain management and a bottom-line focused approach .
• Key areas of intervention includes Business consulting for lateral & vertical growth , new business / markets strategy , customer retention ,establishing and increasing global footprint .
• Mentor entrepreneurs and senior management on strategy for most productive leveraging of domain expertise within India and overseas markets.
• Strategy formulation and approach devised through active engagement with and participation of the entrepreneur and senior team..
• Inculcate practice of setting audacious goals and help devise the path to achieve them in line with becoming an ever flourishing business entity.
• Guide in forging strategic alliances and partnerships to maximize business opportunities and profitability.

Sep 2006 – Mar 2012 · 5 yrs 6 mos · Delhi NCR

• Was responsible for Business Development and Retention in the International markets and India .
• Implemented integration of the Sales & Client Servicing functions with the manufacturing teams . Led creation of client base in in Western Europe ,Scandinavia , USA , Africa , and within Indian sub continent .
• Worked out a systematic marketing and customer contact program to relaunch the religious publishing segment and delivered 400 % growth and a sustainable client base .
• Doubled the sales of the Business Division in three years .
• Worked out focused sales and operational programs to revive a loss making business unit and create a sustainable business model for it .

Nov 1992 – Jul 2006 · 13 yrs 8 mos

• Joined as Manager Projects to set up a functional Export Department and left as Head International Business .
• Established and managed a Sales Team in India and overseas .
• Created long standing customer accounts in Europe , African Continent , Australia and the USA .
• Structured J V partnership with Apple Inc. to set up Apple PTC a demo and commercial production establishment to showcase Apple products and software applications through training programs.
• Structured and led deal to acquire a leading UK Publishing brand .
• Was responsible for generating 70 % of the company's top-line and creating its International brand image .

Aug 1989 – Nov 1992 · 3 yrs 3 mos · Delhi Area, India

• Joined to take charge of marketing and sales of Division LIMCA'S spin off brands such as the Limca Book of Records (now past its 25th year--perhaps the longest running ancillary brand ever).
• Delivered on sales and channel growth and introduced brand enhancement activities such as the national event based Limca quiz for schools.
• Grew sales by 150% while reducing the division cost overheads by 50%.