Dec 2022 – Sep 2025 · 2 yrs 9 mos · Hong Kong, Hong Kong SAR

• Hex Trust is a fully-licensed digital asset custodian that provides solutions for protocols, foundations, financial institutions, and the Web3 ecosystem.
• Lead a team to revamp the custody platform and mobile app, enabling
• clients to manage and initiate transactions with various digital assets,
• including tokens and NFTs.
• Conduct user research, usability testing, and evaluate the previous
• version of the platform to identify areas for improvement. Explore
• integrating decentralized finance (DeFi) protocols and understanding
• the technical limitations and requirements of different blockchain
• networks to enhance the platform's functionality and user experience.
• Develop a robust, blockchain-optimized design system, including
• color schemes, guidelines, and reusable components. Ensure the
• design aligns with the unique characteristics and user expectations of
• a decentralized custody platform, bridging the gap between the
• design and development teams.
• Facilitate regular feedback loops with business stakeholders to better
• understand client needs, as well as the technical and regulatory
• requirements of the different blockchain networks involved.

Jan 2022 – Dec 2022 · 11 mos · Hong Kong SAR

• Syfe is the digital investment platform for investors who expect more – greater transparency, smarter personalised portfolios, and better investment outcomes.
• We combine proven investment strategies with game-changing technology to give investors globally diversified portfolios that are in sync with their personal risk profiles. Unlike traditional investment management, there are no high fees or hidden costs involved, so investors can be sure they are always earning the best possible return on their investment.
• Lead to formulate and shape the culture and design process of the
• growing design community, which foster optimizes the production
• process.
• Drive the wealth team to complete several product enhancement
• projects, from user research to implementation, to improve product’s
• specific user experiences that enhances brand’s trustworthiness.
• Conduct workshops and researches to understand the needs and
• interests of Hong Kong market, which helps Syfe to package its
• product more towards to the market's preferences.
• Articulate key design decisions to leverage research, experiences and
• data to build consensus with product managers and business units,
• which balances each stakeholder’s interests and needs
• Manage wealth design team to localize Syfe's digital product to match
• Hong Kong market, which allows the product to enter the market
• successfully.

Apr 2021 – Jan 2022 · 9 mos · Hong Kong SAR

• Conduct workshops and researches to understand the needs and
• interests of Hong Kong market, which helps Syfe to package its
• product more towards to the market's preferences
• Articulate key design decisions to leverage research, experiences and
• data to build consensus with product managers and business units,
• which balances each stakeholder’s interests and needs

Oct 2020 – Apr 2021 · 6 mos · Hong Kong SAR

• Design UX strategy, user flow and interfaces of a wealth management
• platform for a well-known local bank.
• Manage to communicate with Product Owner to align
• expectations and needs in order to design more specifically to its
• target audiences while matching each stakeholder's preferences.

Sep 2018 – Oct 2020 · 2 yrs 1 mo · Hong Kong, Hong Kong SAR

• Design UX strategy, user flow and interfaces for several e-commerce
• brands powered by the company.
• Manage to work intensively with business units and development
• team to design the digital product effectively that meets business
• units and user's needs, while lowering development team's effort.

Oct 2017 – Sep 2018 · 11 mos · Hong Kong, Hong Kong SAR

Jun 2015 – Oct 2017 · 2 yrs 4 mos · Hong Kong, Hong Kong SAR