Feb 2022 – Oct 2024 · 2 yrs 8 mos · Illinois, United States · Remote

• Developed and executed strategies on Google Ads, Facebook, Instagram, and LinkedIn
• Conceptualized performance marketing initiatives driving high-ROI campaigns
• Oversaw campaigns, analyzed data, and optimized for improved performance
• Collaboration & Stakeholder Management
• Coordinated with internal teams, agencies, vendors, and partners through regular review meetings
• Shared market trends, insights, and best practices to align with business objectives
• Content Optimization & SEO
• Monitored and analyzed marketing content effectiveness
• Collaborated with content team on SEO strategies
• Implemented website updates:
• Title and Meta descriptions
• H-tags
• Internal linking
• Semrush optimization
• Key Skills:
• Paid Advertising (Google Ads, Social Media)
• Performance Marketing
• Campaign Optimization
• Data Analysis
• Stakeholder Management
• Content Optimization
• SEO
• Digital Marketing Strategy
• Tools & Platforms:
• Google Ads
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Semrush
• Google Analytics

Dec 2020 – Nov 2021 · 11 mos · LA California · Remote

• Developed & executed paid ad strategies (Google Ads, Social Media)
• Delivered high-ROI campaigns through performance marketing initiatives
• Created benchmarks for campaign evaluation & drove incremental growth
• Creative & Content Development:
• Designed social media posts, ads, brochures, & business cards
• Team Management & Training:
• Conducted product/process training, managed team performance
• Data Analysis & Optimization:
• Oversaw AdWords/paid social campaigns, made data-driven decisions
• Key Skills:
• Paid Advertising
• Performance Marketing
• Campaign Optimization
• Data Analysis
• Team Management
• Content Creation
• Project Management

Mar 2020 – Dec 2020 · 9 mos · Hyderabad, Telangana, India · On-site

• Analyze and resolve complex technical issues and roadblocks
• Optimize and automate workflows across multiple projects
• Manage advertiser expectations and communicate with internal/external stakeholders
• Provide technical and business feedback to drive solutions
• Resolve customer complaints via phone, email, or chat
• Implement policy changes and updates
• Key Skills:
• Technical Troubleshooting
• Workflow Optimization
• Automation
• Project Management
• Stakeholder Communication
• Customer Support
• Policy Implementation
• Technical Solution Delivery
• Core Strengths:
• Technical expertise in resolving complex problems
• Strategic thinking for workflow optimization
• Effective communication with diverse stakeholders
• Customer-centric approach
• Adaptable to policy changes

Jul 2019 – Jan 2020 · 6 mos · Hyderabad, Telangana, India · On-site

• Was assigned as a pod lead and also made the pod members achieve the target. (4-6 members)
• Optimizing and Structuring of the Advertising Accounts
• Mentoring New Reps & helped them improving on Quality and Product
• Conducted product training for the team.
• Handle Escalation Calls.
• Interact daily with Advertisers/ Owners of SMBs to help succeed in their Business through Consultation.
• Developed data-driven analysis and insights to improve campaigns' effectiveness and impact.

Jun 2017 – Jul 2019 · 2 yrs 1 mo · Hyderabad, Telangana, India · On-site

• Managed International Clients Accounts from US, UK, Ireland etc
• Assist SMB Advertisers with setup and optimization of their Ad campaigns as per best practices for high ROI/ROAS.
• Drive innovative ideas/initiatives to drive client’s digital growth and brand awareness.
• Collaborate with Specialists and Product team members on troubleshooting customer inquiries.
• Developed deep understanding of Google Ads solutions i.e. AdWords, Google Analytics,
• Worked with large, complex clients and agencies to improve search marketing efficiencies through regular account optimizations, implementation activities and performance analysis.
• Developed deep knowledge of Google products across Search, Display, and YouTube, with hands on experience with advanced optimization techniques, industry trends, best practices for AdWords Campaign build and optimization.