Jennifer Thomas

Business Development Executive

Falls Church, Virginia, United States31 yrs 1 mo experience

Highly Stable

Key Highlights

Over 20 years in IT and services industry
Expert in partner marketing and communications
Proven track record in managing complex projects

Stackforce AI infers this person is a seasoned marketing leader in the IT services sector with a focus on partner ecosystems.

Contact

Skills

Core Skills

Partner MarketingMarketing StrategyMarketing CommunicationsProject ManagementEvent Management

Other Skills

Communications StrategyIntegrated MarketingCommunications InitiativesCampaign ManagementVendor ManagementIntegrated Marketing ProgramsContent CreationDigital Presence ManagementSponsorship ManagementEvent PlanningRevenue GenerationMarketing ManagementCommunicationsProgram ManagementBusiness Analysis

About

As an Assistant Director of North America Partner Marketing at Capgemini, I lead the strategic marketing and communications initiatives for ServiceNow and Oracle, and previously Google and AWS. With over 20 years of experience in the IT and services industry, I have developed a deep understanding of the partner ecosystem and the value proposition of joint solutions for our clients and stakeholders. My core competencies include partner marketing and communications strategy and execution, event sponsorship program management, relationship building and storytelling, and process development and improvement. I am passionate about creating and delivering impactful and engaging content, campaigns, and programs that showcase the benefits of our partner collaborations and drive awareness, leads, and revenue as well as operational efficiencies. I also enjoy working with cross-functional and global teams, managing complex projects, and measuring and reporting on the outcomes and success factors of our marketing and communications efforts.

Experience

Capgemini

Assistant Director, Global and NA Partner Marketing

Nov 2021 – Present · 4 yrs 4 mos · Virginia, United States

Strategic Partner Marketing Lead for ServiceNow and Oracle in Americas; previously led marketing for Google globally and in Americas, and AWS in Americas.

Partner MarketingCommunications StrategyEvent ManagementProject ManagementMarketing Strategy

Dxc technology

Senior Strategist, Partner Marketing & Communications

Sep 2004 – May 2021 · 16 yrs 8 mos

In April 2017, CSC and HPE merged and launched DXC Technology and the DXC Partner Network.
As a Partner Marketing and Communications leader, developed integrated marketing and communications initiatives and campaigns to drive awareness internally and externally, develop leads, and measure success. Built strong internal and external relationships to promote and communicate DXC’s message and benefits to stakeholders, partners and customers. Managed complex projects with global cross-group collaboration.
Expertise in brand, messaging, website/portal development, content strategy/creation, digital marketing and communications channels, campaign development and management, event/sponsorship strategy, and vendor management.

Integrated MarketingCommunications InitiativesCampaign ManagementVendor ManagementMarketing CommunicationsProject Management

Csc

Senior Global Alliances Marketing and Communications Manager

Sep 2004 – Apr 2017 · 12 yrs 7 mos · Falls Church, Virginia, United States · Remote

Global Alliances Program
Planned and delivered effective integrated marketing and communications programs that promoted joint partner GTM capabilities and drove business growth. Managed content creation and digital presence on internal communications channels and external website.
As the Sponsor Program Manager, managed full-sponsorship lifecycle for 22 CSC Sales and Technology Conferences over 11 years:
Designed sponsorship prospectuses and managed sales cycle that attracted top-tier partners, overseeing planning and fulfillment for 45+ sponsors and generating upwards of $3M+ in program revenue annually.
Partnered with cross-functional teams and executives to deliver innovative sponsorship inclusions, ensuring flawless execution and measurable ROI for all partners.
Worked with vendors to design and execute expo halls with turnkey and custom booths, ensuring brand consistency, optimizing sponsor branding, attendee flow, attendee engagement, and sponsor ROI.
Oversaw sponsor integration into general sessions, keynote stages, and breakout sessions, delivering impactful exposure to attendees. Ensured sponsor branding and promotion was key element of the attendee experience.
Managed and worked seamlessly with event logistics specialist, and orchestrated sponsor activations across executive briefings, golf tournaments, networking receptions, and branded hospitality events, ensuring seamless delivery of high-value experiences.