Richard George

CEO

New York City, New York, United States18 yrs 5 mos experience
Highly Stable

Key Highlights

  • Proven track record with global B2B & B2C brands
  • Expert in digital transformation and marketing strategies
  • Recognized as 2022 Financial Services Forum Marketer of the Year
Stackforce AI infers this person is a seasoned marketing executive in Fintech and MarTech sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyMarketing OperationsDigital MarketingDigital StrategyPerformance MarketingProduct ManagementMarketing TechnologyDigital TransformationEcommerceDigital ServiceProject ManagementStakeholder ManagementLeadershipOperations Management

Other Skills

Trusted Business PartnerBankingMessagingBrand DevelopmentMarketing CommunicationsIndustry MarketingPartner marketingField MarketingAccount Based MarketingSocial MediaDigitalUser Experience (UX)ITMerchandisingDigital Sales

About

Senior US, EU & UK-based marketing executive with deep experience of owning and driving highly differentiated customer experiences and marketing & brand strategies for global B2B & B2C brands in financial services/banking, media, retail, & telecoms. Proven track record as a trusted business partner to CEOs and CROs, designing and executing integrated, full-funnel marketing strategies that differentiate brands, enhance client relationships and drive attributable revenue growth. Significant expertise in digital, having worked in both business and technical roles, leading global digital transformation programs, and using data and technology to create more impactful and effective marketing & brand outcomes. Work status: US Permanent Resident (Green Card), British citizen, EU work rights. Get in touch at richardgeorgeuk@gmail.com Specialties / Key Skills Marketing & Communications Chief Marketing Officer (CMO), Managing Director, Marketing Strategy, Brand, Product Marketing, Segment Marketing, Industry Marketing, Field Marketing, Integrated Marketing, Partner Marketing, Thought Leadership, Performance Marketing, Demand Generation, Marketing Operations, Campaign Execution, Communications, Creative & Design Digital, Product & Experience Chief Digital Officer, Chief Product Officer, Product Management, Digital, E-commerce, Websites, Marketing Automation, Self-Service, Optimization, Employee Digital, Webchat, Social, Media Buying, Customer & User Experience, Customer Research Technology & Delivery IT, MarTech, AdTech, Development, Innovation, Project Management, Agile, Data Privacy ⸻ Industry Areas of Expertise 1. Industry Segments Asset Management, Asset Managers, Asset Owners, Banking, Capital Markets, Central Banks, Corporates, Financial Services, Hedge Funds, Insurance, Investment Banking, Retail & Corporate Banking, Wealth Management 2. Market Infrastructure & Services Asset Servicing & Custody, Benchmarks & Indices, Collateral, Liquidity & Financing, Corporate Trust, Depositary Receipts, Financial Market Infrastructure (FMI) / Post-Trade / Clearing House, Global Markets Trading & Execution Services, Liquidity & Financing, Stock Exchange, Treasury Services, Treasury Services & Payments, Wealth Services 3. Asset Classes & Instruments Commodities, Derivatives, Digital Assets, Equities, Fixed Income, Foreign Exchange (FX / Forex), Securities 4. Data & Technology AI Platforms, Analytics, Data, Data Platforms, Desktop & Workflow Solutions, Risk Solutions 5. Other Retail, Stores, E-commerce, Telecoms, Telecommunications, Broadband, TV, Media

Experience

Bny

Global Head, Platforms Marketing

Feb 2025Present · 1 yr 2 mos · New York City Metropolitan Area

  • Leading the Product Marketing organization, working alongside BNY’s business leaders, their businesses, and Marketing & Comms colleagues, to tell BNY’s story and drive meaningful impact.
  • Member of the Marketing & Communications leadership team.
Product MarketingTrusted Business PartnerBankingMarketing StrategyMessaging

Lseg (london stock exchange group)

4 roles

Global Head, Business Marketing

Jan 2023Feb 2025 · 2 yrs 1 mo

  • Group wide accountability for Marketing Strategy & Planning, Content Development and Global Activation across LSEG’s business lines, including Data, AI & Analytics, Workflows, Risk, FX (Foreign Exchange), Benchmark & Indices, Capital Markets and Post Trade.
  • Senior Business Partner providing Executive Committee support for the Data & Analytics Division CEO and LSEG Chief Revenue Officer. Member of the Data & Analytics Leadership Team and the Sales Senior Leadership Team.
  • Responsibilities include Sub Brand Marketing, Thought Leadership, Industry and Segment Marketing, Product Marketing, and Partner Marketing.
Product MarketingBrand DevelopmentMarketing CommunicationsIndustry MarketingPartner marketingMarketing Strategy

Global Head, Integrated Marketing

Promoted

Jan 2021Jan 2023 · 2 yrs

  • Managing a direct team of 150 Digital and Marketing Specialists in 30 countries.
  • Accountable for group wide marketing enablement and activation, covering all marketing campaigns and digital experiences, inclusive of Field Marketing, ABM, Events, Performance, Media, Digital & Social, and Automation.
Product MarketingField MarketingDigital MarketingPerformance MarketingMarketing Operations

Global Head, Digital & Account Based Marketing

Sep 2019Jan 2021 · 1 yr 4 mos

  • • Digital leader accountable for Performance Marketing, Digital Strategy & Experience, Marketing Automation, Localization, Optimization, Social, and Employee Digital. Remit extended to lead Account Based Marketing (ABM).
Digital StrategyDigital TransformationPerformance MarketingAccount Based MarketingSocial Media

Global Head, Digital, User Experience & Marketing Technology

Oct 2018Sep 2019 · 11 mos

  • • Technology and experience lead for digital touchpoints and marketing automation, across 100 platforms including Adobe, Salesforce, Oracle Eloqua, Sharepoint and Unica Interact. Over 250 dedicated Digital resources globally.
Product ManagementDigitalMarketing TechnologyUser Experience (UX)IT

Thomson reuters

Head (VP) of Customer Self Service

Oct 2016Oct 2018 · 2 yrs · London, United Kingdom / Greater New York City Area

  • Accountable for Thomson Reuter's Global (100+ countries) Finance, Risk and Media Digital Service Strategy, Transformation, Experience (UI/UX), Performance, Marketing, Knowledge Management and Operations. Managing a global program team of 250 program.
  • Program owner for Enterprise Wide Digital Transformation Program, MyTR.
Product MarketingDigital TransformationDigital ServiceUser Experience (UX)Product Management

Eir ireland

Director (SVP), Digital

Oct 2014Oct 2016 · 2 yrs · Dublin

  • • Accountable for Digital Strategy, Sales, Marketing, Self Service & Webchat Operations, Transformation Programs & Delivery, IT, CRM & Automation, Social Media, and UX/Creative across all digital touch points. Member of Consumer Leadership team, reporting to Chief Commercial Officer. CEO -2. Managing a Digital team of forty specialists spread across sales, service and change/development teams, and 40 person outsourced contact center webchat and back office.
DigitalDigital TransformationPerformance MarketingBrand DevelopmentProduct Management

Virgin media o2

2 roles

Head of Online Sales

Promoted

Nov 2012Oct 2014 · 1 yr 11 mos · Slough, United Kingdom

  • • Accountable for the Digital and Ecommerce channel sales plans across all business lines and solutions, with the goal of increasing sales and channel mix. Managed a direct team of 15 Sales, Merchandising, and Operations managers to own and drive the digital trading plans, and to partner with the business and digital centers of excellence on their delivery.
EcommerceDigital MarketingMerchandisingDigital SalesMarketing Operations

Multichannel Development Manager

Jan 2012Nov 2012 · 10 mos · Slough, United Kingdom

  • • Accountable for the vision and development of digital service capability in the Online and Retail channels with the goal to improve customer satisfaction and reduce customer contacts. Certified Scrum Product Owner.
Product ManagementDigital ServiceMobile ApplicationsMulti-channel RetailDigital Marketing

Marks and spencer

3 roles

Business Development Manager - Ecommerce & Multichannel

Promoted

Jul 2010Jan 2012 · 1 yr 6 mos · London Area, United Kingdom

  • • Business lead/product owner for the development and end to end delivery of select M&S initiatives specializing in in-store digital and ecommerce.
EcommerceProduct ManagementMulti-channel RetailDigital TransformationDigital Marketing

Business Development Implementation Manager

Promoted

Sep 2009Jun 2010 · 9 mos · London Area, United Kingdom

  • • Project managed implementation of branded food products in M&S stores, delivering incremental sales benefit.
RetailProject ManagementStakeholder Management

Store Manager

Sep 2007Aug 2009 · 1 yr 11 mos · London Area, United Kingdom

  • Led Hertford store to top 10% store rankings. £4.7m annual sales, 50 person team.
  • Completed 12 month M&S Graduate Scheme – 125 participants from 10k applicants.
RetailLeadershipTeam ManagementOperations Management

Education

Columbia Business School

Chief Marketing Officer Program

May 2022Jun 2023

University of Southampton

BA — Geography

Jan 2004Jan 2007

Sir Joseph Williamsons Mathematical School

Jan 1997Jan 2004

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