Aug 2021 – Dec 2021 · 4 mos

• Advised Be Group’s executive team on the launch strategy for their food delivery business in Vietnam — covering Hanoi and Ho Chi Minh City. Focused on GTM, operational design, and risk alignment for early-stage scale.
• Built the GTM and marketplace design for launch, including delivery models, partner onboarding, and cash collection flows.
• Advised on supply–demand matching strategies and order dispatch optimization, tailored for local infrastructure realities.
• Supported the CEO and board with input on business planning, competitive differentiation, and early-stage operational guardrails.
• Delivered city-level playbooks, risk controls, and onboarding SOPs grounded in lessons from Uber Eats scale in South Asia.

Jul 2020 – Oct 2022 · 2 yrs 3 mos

• Led the launch and scaling of Noon’s India marketplace from scratch — covering GTM, monetization, and user growth across 10 states and 2M+ active users.
• Built ops, marketing, inside sales, and user acquisition engines from ground up.
• Launched new user flows, referral systems, and subscription models — improving activation from 8% to 24%.
• Scaled marketplace revenue to $200K+ in first 6 months of monetization via a 70-member inside sales team.
• Worked closely with product and design to localize the UAE platform for India and unlock new growth loops.
• Business wound down post-COVID due to strategic shifts — but built a strong execution playbook and team that shipped at speed

Apr 2018 – Mar 2020 · 1 yr 11 mos

• Led the central Marketplace & Risk function for Uber Eats across India, Sri Lanka, and Bangladesh — scaling from 5 to 44 cities.
• Strategy & execution:
• 1. Restaurant pricing & promotions
• 2. Delivery partner incentives & economics
• 3. Consumer coupons & subsidies
• 4. Supply–demand matching and fulfillment speed
• 5. Competitive intelligence
• 6. Payments & transaction risk
• 7. City-level rollout and adoption

Apr 2017 – Mar 2018 · 11 mos

• Led Uber’s product and places portfolio in Hyderabad - high-volume categories like Pool, Moto, Auto, Intercity, and Hourly Rentals, and high-margin locations like airports, metro hubs, railways, and IT corridors. Accounted for ~1M weekly trips.
• 1. Ran pricing experiments, marketplace tuning, and rider promos to improve trip conversion, optimize incentives, and drive unit economics.
• 2. Rolled out new products, optimized supply-side operations, and improved rider experience through process fixes and high-intent feedback (surveys, FGDs).
• 3. Built and scaled a lean ops team to deliver city performance in a pre-centralization org structure; created playbooks that scaled pan-India.
• 4. Closed strategic partnerships with Hyderabad Metro, Airport, IT parks — unlocking >$100K/week GMV through geo-targeted offerings and closed-loop Pool models.
• 5. Led tenders, partner integrations, and demand-generation campaigns tied to high-footfall locations.
• 6. Served as external affairs lead for AP and Telangana — liaised with policymakers, transport officials, and regulators to safeguard and expand operational license.
• 7. Owned all city-level business planning (annual, H1/H2, quarterly), and led MBRs and weekly reviews across growth, ops, and experience.

Jan 2017 – Apr 2017 · 3 mos

• Program managing rider risk and responsible to reduce Fraud losses as % Promo spend. Built the regional rider risk function in newly formed mega regional function for EMEA markets
• Scale: 10M+ USD savings; Process over 54 countries;

Dec 2015 – Dec 2016 · 1 yr

• Early hire at Uber India — launched and scaled city operations in Hyderabad and Vizag, building end-to-end infrastructure across rider/driver acquisition, growth, quality, and policy. Took both markets to leadership position in ride volume and reliability.
• 1. Designed and ran pricing experiments for both riders and drivers — improved conversion, optimized incentive spends, and increased trip-level profitability.
• 2. Built the comms strategy for the region — tailored onboarding, retention, and reactivation campaigns across supply and demand.
• 3. Partnered with state government and local authorities to establish policy frameworks around ridesharing, licensing, and compliance.
• 4. Closed strategic B2B deals with airports, railways, and business parks — unlocked exclusive supply and pickup zones and drove consistent demand.
• 5. Built systems to detect fraud and misuse; introduced quality control and SOPs that scaled pan-India.
• 6. Managed marketplace ops, handled launch of key products launches
• 7. Hired and led city teams across support, operations, and field execution.

Apr 2014 – Nov 2015 · 1 yr 7 mos · Chennai Area, India

• Led analytics projects across media and commerce domains — including box office revenue prediction, customer segmentation, campaign analytics, and merchant reactivation. Delivered marketing dashboards and performance models to support client growth and retention initiatives.
• Worked with sales teams on client pitches and MVPs, and managed performance/process delivery for a 7-member team. This role built my foundation in structured problem-solving and decision-making under data uncertainty.

Apr 2010 – Jun 2012 · 2 yrs 2 mos · Hyderabad Area, India

• Built core modules for ProxyEdge — a voting platform for NYSE/NASDAQ shareholders — including UI components for vote handling and large-scale data ingestion systems. Reengineered legacy financial reporting systems.
• This experience grounded my understanding of enterprise systems, scalability, and cross-functional execution — skills I later applied in scaling business operations.