Fernanda Read — Co-Founder
Hey, I’m Fernanda. But I go by Fe. Pronounced Faye. (Unless I’m in trouble, then it’s Fernanda. Glad we got that out of the way.) I was born in Brazil. Raised with a big heart, bold dreams, and zero chill when it comes to making things happen. I started volunteering at 13 because, even as a teenager, I couldn’t sit still unless I was helping someone. I’ve built businesses. Failed at a few. Learned from all of them. Now? I run a few things I’m really proud of. The journey hasn’t been linear. I’ve pivoted, rebranded, reinvented, always staying rooted in purpose. I’m a proud daughter (and so incredibly lucky to work alongside my dad in one of my companies). I’m also a mom to two incredible humans. A big-hearted friend. A woman who loves deeply, works fiercely, and dreams wildly. Some days, the to-do list is endless. Other days, I clear the schedule and lean into what matters, like every Wednesday when I host the Brazilians for lunch. We eat. We connect. We bake. Sometimes they even stay for dinner. It’s chaos and magic, all at once. I’m obsessed with soulful conversations, food and anything that involves sand between my toes or a racquet (tennis, pickleball, padel, you name it, I can hang). I don’t care much for shopping. I do care deeply about people. I live to serve. The leaders I support, my clients, my tenants, and the world around me. Life is all about doing as much good as I possibly can, and helping others create their own ripple of good too. To me, luxury is having freedom to choose. And if you handed me $34 million today, I’d still be doing exactly this. Maybe with salt in my hair and a view of the Aegean, but still. This is me. All of it. And since business is personal, I think it’s only fair we start there. 💛💚 www.bhivetravel.com www.thequickbookers.com
Stackforce AI infers this person is a luxury travel and executive support specialist with a strong focus on community impact.
Location: Charlotte, Metro
Experience: 17 yrs 9 mos
Skills
- Executive Support
- Travel Management
- Luxury Travel Management
- Community Service
- Event Management
- Accounting
- Financial Management
- Entrepreneurship
- Case Management
Career Highlights
- Expert in luxury travel and community service integration
- Proven track record in executive support and event management
- Entrepreneurial experience with successful business establishment
Work Experience
Self Employed
Executive & Personal Assistant (1 yr 2 mos)
B.HIVE Luxury Impact Travel
Founder & Luxury Impact Travel Agent (1 yr 2 mos)
Summit (formerly Deft)
Senior Executive Assistant to CEO & Travel Director (8 yrs)
Maggiano's Little Italy
Accounting Operations (2 yrs)
Levitate
Finance Manager (2 yrs)
Rapidops Inc.
Executive Assistant to CEO & Finance Manager (2 yrs)
TMD
Co Founder (2 yrs 11 mos)
Advocates for Children CASA
Lead Case Coordinator (5 yrs 7 mos)
Education
Bachelor of Business Administration (B.B.A.) at Universidade Federal do Paraná