May 2018 – Feb 2023 · 4 yrs 9 mos · Shanghai

• italki is a global leader in online language learning, connecting over 10 million learners to more than 35,000 tutors teaching over 150 languages. As a vibrant and expansive platform, italki facilitates personalized learning experiences, enabling students from around the world to learn languages in one-on-one settings with professional teachers and community tutors through an interactive, user-friendly online interface. The platform emphasizes cultural exchange, flexible learning schedules, and tailored educational pathways, making it possible for anyone, anywhere, to learn a language at their own pace and convenience. I lead a multi-functions and multi-nationals team to scale italki up.
• Global Expansion & Market Penetration: Led italki’s strategic global expansion, significantly enhancing market presence and affirming our leadership in online language learning.
• Product Evolution & Technological Integration*: Spearheaded product and technology advancements to meet global user needs, enhancing accessibility and engagement.
• Operational Excellence & Organizational Architect: Streamlined operations and architecture the organization to improve efficiency, quality, and scalability.
• Marketing & Customer Acquisition Efficiency: Optimized marketing strategies to improve customer acquisition and enhance lifetime value, achieving a notable increase in user satisfaction and engagement.
• Inspirational Leadership & Team Development : Fostered a culture of innovation and excellence, leading a team of over 150 professionals across three locations.

Jan 2015 – Sep 2017 · 2 yrs 8 mos · Shanghai

• As Founder and CEO of LifeQuests, I helmed the creation and launch of a pioneering metaverse startup, blending travel, social media, and augmented reality to craft immersive digital experiences. This venture not only underscored my commitment to innovative product development but also showcased my ability to drive initial growth and establish key partnerships:
• Capital Raising & Valuation Growth : Successfully raised angel angel investment to fuel our product development and market entry, underscoring investor confidence in our vision and execution capability.
• Product Development & User Engagement : Conceptualized and developed a unique metaverse platform that combines travel, social media, and augmented reality, enhancing the digital interaction landscape. This initiative resulted in significant user engagement, with immersive game content spanning multiple cities across China, Japan, and Southeast Asia.
• Strategic Partnerships & Market Penetration: Established strategic partnerships with numerous malls in China, leveraging these collaborations to deepen market penetration and enhance user experience. These alliances facilitated the integration of our gaming and social technologies into the physical retail environment, driving foot traffic and engagement.
• Innovative Marketing & Growth : Employed innovative digital and social marketing strategies to expand our user base to 100K with minimal investment. This growth trajectory was powered by creative campaigns and strategic use of social platforms, highlighting my expertise in leveraging marketing to fuel user acquisition and product visibility.

Jul 2010 – Jul 2014 · 4 yrs · Shanghai

• During my tenure as MD/Global VP for Blizzard Entertainment in Greater China, I was entrusted with full P&L responsibility and reported directly to the Board of Directors for the Blizzard-NetEase joint venture.
• Revenue Growth & Market Strategy : Engineered a 5X revenue increase by strategically localizing and integrating Blizzard’s global gaming strategies within the Chinese market. This included the successful launch of major titles, which significantly contributed to our market dominance and revenue growth.
• Brand Engagement & Community Building: Enhanced Blizzard’s brand presence and cultivated a strong player community affinity through innovative branding strategies and community engagement initiatives. My approach focused on creating meaningful connections with our audience, resulting in increased loyalty and a robust community ecosystem.
• Strategic Partnerships & Collaboration: Initiated and nurtured strategic partnerships and collaborations, notably enhancing Blizzard's visibility and reach. These alliances were pivotal in delivering immersive gaming experiences and expanding our footprint, underscoring our commitment to providing exceptional content to our players.
• Operational Leadership & Compliance: Oversaw operations and strategic initiatives across Greater China, ensuring adherence to complex regulatory requirements while maintaining the integrity of our services. My leadership ensured operational excellence, aligning our business practices with regional regulations and standards.
• Team Development & Inspirational Leadership: Built and developed a high-caliber, diverse, and inclusive leadership team, fostering an environment of innovation and collaboration. My focus on nurturing talent and encouraging professional growth has been key to our sustained success, enhancing employee engagement and retention across the organization.

Apr 2005 – Mar 2009 · 3 yrs 11 mos

• Started from Nokia N-series Smartphone expanding to the overall portfolio, leading a team of Product Managers in Product Marketing & Management of Nokia Devices
• Operational alignment of strategic and business planning, product & services portfolio management, sales & marketing, logistics, financial forecast, pricing, channel support (retail, open-market, and operators) and customer service.
• Enhanced product value propositions with best practices and expanded knowledge in consumer electronics and Internet services.
• Provided regional product marketing and Go To Market management leadership of products & services to attain business objectives for growth, profit, and margin.
• Established partnership with local market leaders in media and entertainment.

Apr 2004 – Mar 2005 · 11 mos

Aug 2002 – Mar 2004 · 1 yr 7 mos · Singapore

• Product marketing & management leadership in launching best-in-class innovative convergence services. Conceptualized and commercialized of innovative PC-Mobile-CableTV convergence services WebSMS (Internet to Mobile), MTV Vibez (MTV Asia Interactive Entertainment), HubTV (World 1st Commercial Multimedia Messaging to Cable TV) and SARS Tracking (Health Service, GSMA Award Finalist 2004 for Best Use of Mobile for Emergency). Managed product launches with value-add business case that contributed to revenue growth & subscribers’ growth

Aug 2000 – Jun 2002 · 1 yr 10 mos · Singapore

• Managed and set up solution sales and business development, product management operation and team in Asia. Successful developed channel strategy and sell-in of multiple customized solutions leveraging partnerships and relationship with major operators in Asia. Lead a high performing cross cultural team across US, Singapore, Hong Kong, Taiwan and Korea.

Jan 1995 – Jul 2000 · 5 yrs 6 mos · Singapore

• Info-On-Demand Services, Inter-Operators Short Message Services, Billing Services & Mobile Internet Portal Development and System Integration.