Apr 2020 – Feb 2026 · 5 yrs 10 mos

• Leading the Sales and Field Org of North America
• 20+ people. Strategic, Enterprise and Commercial.
• AE's/AM's. Pre-Post Sales.
• New Business, Adoption, Expansion and Renewal.
• Customers include several Fortune 50 companies, fast growing tech companies, and the largest brands in the world.
• Responsibilities include:
• GTM strategy and planning: Customer Engagement Process, ICP's, Coverage Model, Demand Generation.
• Talent Management: Hiring, up-skilling and coaching teams to elevate performance.
• Operations: Revenue Plan, Forecasting and Pipeline models, Quota and Comp
• Cross-Company Initiatives: Messaging & Positioning, Pricing, New Product Development, Org Design, Enablement

Apr 2019 – Mar 2020 · 11 mos

• Global team of 12 Enterprise AEs and an Regional VP covering AMER and EMEA. Focused on creating a repeatable sales processes and hiring top talent.
• Exceeded the 2019 bookings plan by 107%
• Key wins: Amazon, UBS, Morgan Stanley, John Deere, ServiceNow

Jan 2018 – Feb 2019 · 1 yr 1 mo · San Diego, California

• Built and lead sales team, post acquisition of Nanorep. Created GTM plan, and led team to execute sales strategy of new customer acquisition and growth of existing accounts with new product offering based on quantifiable value proposition.
• Grew Revenue from $30M to $38M
• Exceeded the 2018 bookings plan by 205%
• Acquired over 90 new customers from $50K to $700K in ARR
• Key Wins: J&J, Arise, Weight Watchers, CIBC, Hyatt

Jan 2017 – Dec 2017 · 11 mos · San Diego, California

• GTM organization reporting into CEO at Series A Startup in based in Tel Aviv, Israel.
• Led a Global team of 10 (Sales, CS, Pre-Sales, SDRs). Spearheaded transition to Logmein,Inc. post acquisition.
• Grew ARR from $4M to $6.5M in less than 12 months.
• Key Wins: Fannie Mae, OfferUp, Purple, Gusto, Thomas Cook.
• Deal sizes ranged from $35k to $450k.

Jan 2015 – Dec 2016 · 1 yr 11 mos

• 40+ person org (Sales, Pre-Sales, SDRs) reporting to SVP Americas. $23M bookings.
• Responsibilities:
• Developed new sales processes, messaging and strategies
• Led multiple rounds of organizational change, recruiting and developing talent within the sales team.
• Drove the rollout of new products and pricing models, ensuring cross-functional alignment between Sales, Field Consulting, Customer Success, Marketing, Product, and Legal.
• Achievements:
• $23M in New & Exp bookings in 2016
• Key Wins: T-Mobile, Asurion, Hawaiian Airlines, Avon, Vonage, Canadian Tire, Clearly.
• Customers: Time Warner, Verizon, BofA, Home Depot, Backcountry

Aug 2012 – Dec 2014 · 2 yrs 4 mos

• Team of 17 (Manager, 12 AE’s, and 4 SDR’s). Deal sizes from $50-$750k ARR.
• Grew ARR from $14M to $30M
• Honed repeatable outbound sales process, with a heavy focus on MEDDIC and ROI-based selling.
• Directly involved in deal execution, often traveling on-site to assist and coach AE's, especially on high-value deals.
• New Logos: Airbnb, Quicken Loans, Vertafore, Rexel, Omaha Steaks
• Expansions: Petco, Zion Bank, Newark Electronics, Backcountry

Jan 2011 – Jul 2012 · 1 yr 6 mos

• Built Channel Sales team for The Americas
• Grew Incremental Revenue from $1M to $4M across deal sizes from $10k-$500k.
• Developed Indirect Sales Channels in North America and LATAM and then built a team to scale Channel as an incremental revenue stream leveraging value based sales methodology and MEDDIC to both close deals with channel partners as well as enable channel partners’ sales teams to sell.

Dec 2008 – Dec 2010 · 2 yrs

• Managed territory of Channel Partners to sell through or co-sell incremental bookings and Increased Partnership Revenue from $1M to $2.5M

Jan 2008 – Dec 2008 · 11 mos

• Managed the LivePerson Consumer Market Affiliate Program and Team

Jan 2007 – Jan 2008 · 1 yr · Tel Aviv, Israel

• Matomy Media (formerly XtendMedia) represents multiple Networks & Sites across the globe holding a massive international user base.

Jan 2005 – Dec 2006 · 1 yr 11 mos · Tel Aviv, Israel

• Subsidiary of Playtech, Inc. Wore several hats at a profitable start-up including managing and negotiating several marketing and media deals. Media Buyer, Marketing Manager, Content Department Manager/Editor-in-Chief

Jan 2004 – Jan 2004 · 0 mo · Israel