Shannon Smith, J.D., M.S. — Co-Founder
You don’t question revenue when it’s obviously broken. You question it when everything looks like it should be working… and it isn’t. Deals move. Pipeline looks healthy. Reps say the right things. The product makes sense. And still, something feels off. Deals take longer than they should. “Interested” buyers don’t convert cleanly. New products get traction… but not real adoption. Nothing is failing outright. But nothing is clicking the way it should. And that’s where the real questions start. Is this a pipeline issue… or a decision issue? Is the team actually moving buyers forward… or just managing conversations? Is the product truly ready for commercialization… or are we asking the market to do more work than it should? You’re looking for signal. Where is revenue getting stuck? Why does momentum drop at the exact moment it should accelerate? Why does everything look fine… right up until it doesn’t convert? Most teams try to solve this at the surface. Better messaging. More enablement. More pressure to close. But pressure doesn’t create clarity. And without clarity, buyers don’t move. They hesitate. They delay. They keep options open longer than you want. That hesitation is subtle. But it shows up everywhere. In longer sales cycles. In deals that don’t quite close. In commercialization that takes longer to land. In adoption that never fully takes hold after the sale. That’s not a pipeline problem. It’s a breakdown in how decisions are happening. And most teams don’t have a system for that. They rely on experience. On instinct. On hoping the right conversations happen at the right time. We replace that with a system grounded in applied neuroscience. A system built around how buyers actually evaluate risk, build confidence, and commit to action. So your team knows how to reduce resistance without adding pressure. So deals move when they should, not when they get pushed. So commercialization doesn’t stall between interest and execution. So adoption happens because the decision was fully made, not just agreed to. The result is cleaner conversion. Shorter sales cycles. Stronger adoption. And a revenue engine that behaves the way it’s supposed to. Not because you added more effort. Because you fixed what was happening inside the decision. DM me "Butter" for more info Personal interests: - Captain ⛵️ - Recovering Sugar Addict 🍭 - Trash TV consumer 🗑️ Sales Coach | Toxic Boss Coach | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Sales Performance Brain Hacker | Mindset Coach I Corporate Trainer I Influence I Key Note Speaker
Stackforce AI infers this person is a Sales and Change Management expert with a focus on neuroscience applications.
Location: Seattle, Washington, United States
Experience: 11 yrs 11 mos
Career Highlights
- Expert in neuroscience-driven sales strategies.
- Proven track record in change management for large organizations.
- Founder of innovative sales performance tools.
Work Experience
NeuroForge GTM
Co-Founder (0 mo)
$20K Monthly Brain Based Sales System
Founder (1 yr 1 mo)
Be Like Butter Bugle: Newsletter
Founder (1 yr 1 mo)
SalesSage
Startup Team (1 yr 2 mos)
Venture Mechanics Startup Incubator / Accelerator
Mentor (1 yr 4 mos)
Synaptic Solutions
Founder and CEO (2 yrs 9 mos)
Reboot Your Brain
Founder and CEO of Rebootyourbrain.xyz (4 yrs 9 mos)
Microsoft
Management Consultant (5 mos)
Puget Sound Energy
Change Consultant (10 mos)
Belltower Consulting
Managing Director (10 yrs 1 mo)
Microsoft
Change Consultant (2 yrs 10 mos)
Sprint
Management Consultant (1 yr 9 mos)
Education
Neuroscience at Harvard University
Bachelor of Arts at University of Missouri-Kansas City
Master of Science at Emporia State University
Juris Doctor at William Howard Taft University
