Diana Dorobek

CEO

San Francisco, California, United States30 yrs 1 mo experience

Highly Stable

Key Highlights

Led strategic growth at Zendesk as VP of Sales.
Founded Women Who Mean Business initiative at NetSuite.
Retained 90% of top account executives during acquisition.

Stackforce AI infers this person is a SaaS sales leader with expertise in enterprise software and strategic growth.

Contact

Skills

Core Skills

Sales ManagementGo-to-market StrategySalesBusiness DevelopmentLeadership

Other Skills

Team LeadershipSales OperationsAccount ManagementMEDDIC Sales MethodologySoftware as a Service (SaaS)Lead GenerationSales ProcessStrategyStart-upsB2BCloud ComputingDirect SalesConsultative SellingStrategic PlanningMarketing

About

I serve as Vice President of Sales Bay Area at Zendesk, where I lead multiple teams of high-performing enterprise software sales Leaders and Account Executives and spearhead strategic growth. Prior to Zendesk, I was Head of NOAM Sales at Celigo and I spent over a decade leading at Oracle NetSuite, where I drove the high‑tech vertical as VP. I built and oversaw a team of 40, making NetSuite the most widely adopted solution in the high-tech space. During Oracle’s acquisition of NetSuite, I retained 90% of my top account executives while simultaneously growing my organization’s revenue. At NetSuite, I also founded the Women who Mean Business initiative—quarterly networking events across the United States designed to elevate women’s professional trajectories across the ecosystem. Earlier in my career, I held leadership roles at xIgnite and AnyBill, and spent thirteen years at SS&C Advent, joining as the 131st employee and helping scale the sales team from pre‑IPO through its public offering stage and beyond. Based in the San Francisco Bay Area, I am the proud mother of three college‑age children. I also am an avid cook, try to be a gracious hostess, and consider myself a foodie. I bring energy and fun to everything I do. Buckle up.

Experience

Zendesk

Vice President of Sales

Sep 2025 – Present · 7 mos · San Francisco Bay Area · Hybrid

In my role as Vice President of Sales for the San Francisco Bay Area, I lead a senior sales team focused on accelerating Zendesk’s growth in one of the most competitive and innovative markets in the world. I am responsible for shaping and executing the go-to-market strategy for the region, driving new customer acquisition, deepening enterprise and commercial partnerships, and scaling Zendesk’s presence across the Bay Area tech ecosystem.
Working in close partnership with cross-functional leaders in Marketing, Pre-Sales, Customer Success, and Services, I build and inspire a high-performing team of account executives, fostering a culture of agility, accountability, and customer obsession. My focus is on creating sustainable, scalable growth while delivering exceptional value to our customers and long-term business impact for Zendesk.

Sales ManagementGo-to-market StrategyTeam LeadershipSales OperationsAccount Management

Celigo

Head of Sales

May 2024 – Oct 2024 · 5 mos

Netsuite

2 roles

Vice President - High Tech (Second Line)

Promoted

Jun 2020 – Mar 2024 · 3 yrs 9 mos

Hired and developed a team of 4 directors and 32 Account Executives tasked with driving $35 Million in net new ARR in the High Tech space annually. Chosen as 1 of 5 foundational VPs to help lead the MEDDPIC implementation across the NOAM sales organization. Founded Women Who Mean Business, a NetSuite networking group to help women's careers both internal and external across the Netsuite ecosystem. Presidents Club and Senior Leadership awards.

SalesBusiness DevelopmentLeadershipMEDDIC Sales Methodology