N

Neha Bansal

CEO

Mountain View, California, United States16 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led AI-powered product strategy at Meta.
  • Published a children's book addressing cultural diversity.
  • Coached startups on achieving product-market fit.
Stackforce AI infers this person is a Product Leader in AdTech and E-Commerce with a strong focus on AI-driven solutions.

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Skills

Core Skills

Product StrategyAi/mlCreative WritingE-commerce

Other Skills

Data AnalysisBusiness StrategyInfluencer MarketingIllustrationsFinancial ModelingMarket ResearchEconomicsSASAnalyticsManagement ConsultingTeam ManagementStrategyQuantitative AnalysisPricing StrategyClient Retention Programs

Experience

Products that count

Advisory Board Member

Feb 2025Aug 2025 · 6 mos

  • As a board member, I help recognize the outstanding work being done by product teams worldwide. Nominations are now open—if you know a product that deserves recognition, submit it today!
  • https://productsthatcount.com/product-awards/

Founder institute

Start-up Advisor

Jan 2025Feb 2026 · 1 yr 1 mo

  • Mission: Activate and empower communities of entrepreneurs to build ventures with a positive economic and societal impact.

Meta

Head of Product, Meta Ads Manager

Apr 2023Present · 2 yrs 11 mos · Menlo Park, California, United States · On-site

  • Currently I am leading the evolution of Meta’s Ads Manager from a reporting tool into an AI-powered optimization platform.
  • Ads Manager Reporting and Intelligence — the surface used to buy $120 BN+ in ads.
  • My focus is architecting autonomous agents: AI systems that analyze cross-campaign data, identify opportunity gaps, dynamically manage budgets, and deliver performance summaries that drive faster decisions and measurable revenue lift.
  • I operate at the intersection of AI/ML, monetization, and advertiser UX—setting multi-year product strategy, aligning cross-org engineering and data investments, and scaling high-impact automation across global advertisers.
  • The goal: move from dashboards to decision engines—and ultimately to self-optimizing ad systems.
AI/MLProduct StrategyData AnalysisBusiness Strategy

Criya (yc w22)

Featured Expert

Mar 2023Jun 2025 · 2 yrs 3 mos · Remote

  • I can coach you in two areas: Help your start-up/company find product-market-fit or help you build a shining career in Product Management.

Antler

Start-up Advisor

Mar 2023Mar 2025 · 2 yrs · California, United States · Remote

  • I coach founders from Antlers’ 900+ portfolio companies on finding product market fit, data-driven decision making and how to approach performance marketing.

Little lingos

Author

Feb 2023Dec 2023 · 10 mos · Fremont, California, United States

  • Published my first children’s book, Yummy Smoothie, to plug the gap in cultural diversity and representation in children’s bilingual literature.
  • Order here: https://littlelingos.com/products/yummy-smoothie
E-CommerceCreative WritingInfluencer MarketingIllustrations

Google

3 roles

Head of Merchant Growth and Monetization, B2B Commerce

Promoted

May 2022Apr 2023 · 11 mos

  • Building the next $1BN+ B2B business for Google, zero to one 🚀

Lift Measurement Products for YouTube Ads | Senior Product Manager

Aug 2021Apr 2022 · 8 mos

  • Led the Product team for Brand Lift, Conversion Lift and Search Lift products, enabling advertisers to measure impact of media buying via experiments on ad exposed/control groups.

Google Analytics | Product Manager

Jul 2018Aug 2021 · 3 yrs 1 mo

  • Led the Google Analytics Intelligence team launching Search and Insights in Google Analytics 4. Also led the GA Spam and Behavioral Modeling efforts to support Google's Consent mode API.

Various startups

Angel Investor

Jan 2021Present · 5 yrs 2 mos

  • I invest in early-stage companies and coach founders in finding product-market fit (one of the biggest reasons why start-ups fail).

Iab

Board Member

Jan 2019Dec 2020 · 1 yr 11 mos

  • Served on the Spiders and Robots Policy Board that aimed at protecting the internet from malicious actors, by overseeing and approving modifications.

Weissbeerger

Product Manager

Jan 2017Jun 2018 · 1 yr 5 mos · Tel Aviv Area, Israel

  • An Israeli company that develops data-driven solutions to help increase bottom line for beverage manufacturers and retailers. It has been acquired by Ab Inbev (USA) for USD 80 MM.

Essex product consulting

Management Consultant

Jan 2011Jan 2016 · 5 yrs · Greater New York City Area

  • Boutique product consulting firm that builds products for Fortune 500 financial services clients.
  • Led Digital Transformation for Fortune 500 Financial Services clients by defining multi-year strategy and roadmap; Identified gaps and shipped products as new websites, mobile app and prediction models, impacting $50 BN+ in bottomline
  • Delivered multiple projects ranging from Revenue Growth, Expense Reduction, Channel Optimization to Process Digitalization, while working across USA, UK, Canada, South Africa, China and India
  • Chief Trainer for the Essex Client Communication and Presentation module
  • Most recent achievement: Identified $33 MM of revenue opportunity for the Wealth Management Business of a top Canadian bank, by building data-driven strategies for better client retention, improved account funding rate and profitable cross-channel movement of clients.

Dsp blackrock mutual fund

Summer Associate

May 2010Jul 2010 · 2 mos · New Delhi

Lady shri ram college for women

Placement Coordinator

Jul 2008Jun 2011 · 2 yrs 11 mos · New Delhi Area, India

  • Managed the end-to-end campus recruitment process inviting 50+ companies on campus and registering record placement for 250+ batch mates
  • Ideated and implemented categorization of companies into 'Dream/Non-dream' to ensure higher placement rate and foster better corporate relations

Education

Columbia Business School

Master of Business Administration (MBA)

Lady Shri Ram College For Women

B.A. — Economics and Statistics

Nirmala Convent School

ISC — Mathematics and Computer Science

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