Nov 2025 – Present · 4 mos

Nov 2025 – Feb 2026 · 3 mos · Gurugram, Haryana, India · Hybrid

Nov 2025 – Feb 2026 · 3 mos · Gurugram, Haryana, India · Remote

Apr 2025 – Oct 2025 · 6 mos · Gurugram, Haryana, India

Apr 2020 – Mar 2025 · 4 yrs 11 mos

• Led marketing strategy, planning and budgeting, governing operational execution, and driving business growth
• Full funnel, wide spectrum functional responsibility spanning creative, campaigns, content, performance, digital, mar-tech, org-comms., Analyst relations, PR, & more
• Developed & launched first-ever lead mgt system integrated with Hubspot & SF
• Defined Account Based Marketing with business partners on priority accounts
• Initiated crowd-sourcing content & thought leadership across the org
• Built marketing team from ~10 to 30+ members. Alongside, built martech and marketing analytics practice, including central reporting
• Designed and executing comms for internal credibility and visibility

Aug 2016 – Apr 2020 · 3 yrs 8 mos

• o Managed a team of 10 members with different skill sets including digital, content, social and design
• o Worked closely with sales enablement team from India and counterparts from the US
• o Had the privilege to set up the marketing team from near-scratch and scaled it into full-fledged marketing function over 3 years
• o Empowered the team to innovate and develop various capabilities including SEO management, videos, internal communications, marketing automation, paid marketing, and many more

Jun 2015 – Jul 2016 · 1 yr 1 mo · Greater Delhi Area

• o Responsible for market analysis, strategy planning and implementation for the sleep portfolio in India market
• o Accountable for patient research, Leading PR campaigns, Revamping marketing communications, Launching new products

Sep 2012 – Aug 2014 · 1 yr 11 mos

• o Responsible for complete marketing strategy design and implementation across Urology, ENT and GI therapy areas
• o Launched new devices in Indian market for Urology and ENT portfolio
• o Coordinated clinical trials for new device launch in Urology
• o Led analytics program on data consolidation and insight generation to drive marketing and medical decisions
• o Involved in business unit budgeting and P&L management

Oct 2010 – Sep 2012 · 1 yr 11 mos

• o Conceptualized, developed and drove marketing initiatives to trigger growth and increase market share in the existing surgical business
• o Led Lumenis participation in at least 15 national and regional conferences, including complete ownership for the biggest Indian Urology conference for the 2 years
• o Initiated several marketing activities including email campaigns, doctor testimonials, case studies, technique videos, and webcasts
• o Managed KOLs for the business

Apr 2010 – Oct 2010 · 6 mos

• o Designed & implemented business strategies for segmentation, targeting & positioning of Hemophilia business, including optimal combination of marketing tools & product mix to optimize returns on investment
• o Coordinated marketing activities with sales team to meet revenue targets so as to increase market shares of key products
• o Responsible for Marketing Communications for India which included implementation of marketing messages, materials and training

Oct 2007 – Apr 2010 · 2 yrs 6 mos

• o Designed, developed, coordinated and executed market research studies, marketing plan, price sensitivity analyses, global approvals et al. for prelaunch; launch and post launch activities for the product
• o Worked closely with the Business Unit Director in implementation of new products in hemophilia business from product registration to launches, including the prized launch of the recombinant anti hemophilic FVIII product in India

Oct 2006 – Oct 2007 · 1 yr

• o Performed several marketing activities at product level, including - Newsletters, email campaigns, marketing collaterals, promotional events and conferences, product forecasting, global coordination on supplies, drop shipments etc.

Sep 2005 – Oct 2006 · 1 yr 1 mo

• o Main Line Advertising - Involved in execution and implementation of outdoor campaigns, including the Delhi re-launch campaign and the recruitment ads
• o Promotional Activities - Executed various below the line activities like Direct Mailers, Leaflets, and Posters, from planning to implementation
• o Brand Building - Conducted various small surveys for re-launching the brand
• o Market Research - Executed & analyzed MR for Mumbai and Kolkata markets

Mar 2005 – Sep 2005 · 6 mos

• o Independently managed and advised the clients- KRBL Ltd. and Gopaljee on various creative and media activities