Shivani Rawat — Performance Marketing Manager
1. Developing and managing digital marketing campaigns across Google ads & Facebook ads. 2. Strategically planning a complete marketing funnel with a monthly budget of $100k+ and maintaining an average ROAS of 7x. 3. Day-to-day responsibility includes the creation of ad copies & extensions, campaign & budget optimization,keyword research, and reviewing the account, keyword, audiences, creativity, and more. 4. Working on google search and display network, shopping campaigns, smart campaigns, Facebook ads manager, etc. working vigorously on new ads formats such as Dynamic Search Ads, Youtube for action (YT4A), and Discovery Ads to expand the reach and improve quality traffic and target broad audience which helps on increasing visibility and capture high impressions share. 5. Creating audience lists to be used in various campaigns, setting up ad accounts, and GTM tracking and conversion goals. 6. Analytically performs data-driven decisions by Google Analytics to improve user acquisition and user retention. 7. Measures the effectiveness of marketing strategies in terms of ROAS, traffic, CTR and conversion against the goals of the business. 8. Generates reports on digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future. 9. Handling Ad accounts of some major brands such as Priyaasi, Celio, Super smelly, Bira 91,Daniel wellingtion,Carlton London, HF Journey, Dabur, Babyamore, Smising bee, Jack and Jones, vero moda, Vrajbhoomi ,Aevya, Living shapes etc with a budget of more than INR 3 lakhs/day or USD 4k/Day in total. 10. Managing newly joined marketing interns and associates in day-to-day basic jobs and helping them grow.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in performance marketing and data-driven strategies.
Location: Noida, Uttar Pradesh, India
Experience: 7 yrs 6 mos
Skills
- Performance Marketing
- Google Ads
- Paid Advertising
- Campaign Management
- Research And Development (r&d)
- Cryptography
- Teaching
- Database Management System (dbms)
Career Highlights
- Managed digital marketing campaigns with a budget of $100k+.
- Achieved an average ROAS of 7x across campaigns.
- Led teams and mentored interns in performance marketing.
Work Experience
Gluzo E-Commerce India Pvt Ltd
Performance Marketing Manager (3 mos)
Nestroots
Performance Marketing Manager (7 mos)
ANS Commerce
Marketing Manager (1 yr 2 mos)
Anscommerce
Sr. Marketing Associate (2 yrs 5 mos)
DRDO, Ministry of Defence, Govt. of India
Researcher (2 yrs 6 mos)
PDM University
Assistant Professor (1 yr 5 mos)
Education
Master of Technology - MTech at Centre for Development of Advanced Computing (CDAC), Noida
Bachelor of Technology (B.Tech.) at Govt Women Engineering College Ajmer
12th at Govt Sarvodaya Coed Vidhalaya
