Jan 2017 – Feb 2018 · 1 yr 1 mo · Brooklyn, New York

Sep 2015 – Jan 2017 · 1 yr 4 mos · Greater New York City Area

• At Compass my role was to define and optimize the language in our digital products, and develop our voice and brand standards to create better user experiences. Sometimes a copywriter, sometimes a content strategist. Ultimately, as a member of a product design team creating tools for the web and iOS, I worked closely with designers, product managers, marketers, and engineers to make products that are easy to use and understand.

Feb 2012 – Sep 2015 · 3 yrs 7 mos

• Create, plan and edit meaningful content for publications and websites. Also provide insight and expertise on content strategy, as well as on successful collaboration with designers, writers, photographers and illustrators, including talent sourcing. Read samples of my work at sueapfelbaum.contently.com.
• Clients and projects include:
• Book editing for A Book Apart
• Writing and content strategy for the Robert Wood Johnson Foundation's A Culture of Health
• Content strategy for Happy Cog (sites due to launch in 2016)
• Content strategy for thejewishmuseum.org (new site launched in July 2014)
• Case study writing for doubledayandcartwright.com
• Co-authoring a book about designing editorial experiences for print, web, and mobile, with co-author and designer Juliette Cezzar, published by Rockport
• Writing for Communication Arts, Surface, Red Bull Music Academy, HUGE Labs (Togather), and Adobe
• Contributing to 29th Street Publishing (www.29.io)

Dec 2006 – Feb 2012 · 5 yrs 2 mos

• Responsible for editorial content and overall voice of aiga.org as well as content for publications (design annuals, conference and gala program guides, AIGA Design Press) and webinars (with partners Adobe and F+W Media). Also in charge of strategic planning for web properties and managing content and editorial budgets.

Jul 2000 – Sep 2006 · 6 yrs 2 mos · New York, NY

• Over the course of six years at RES I made the leap from advertising sales (2000-2002) to becoming the managing editor (2002-2006) while also acting as co-editor of the bimonthly publication (2004-2006). From 2002-2006 I ensured the quality, consistency and standards of the magazine from concept to completion. I worked with three creative teams, consecutively, during that time (including one major redesign followed by another transitional redesign one year later) and hired photographers and illustrators, in addition to writers and fact-checkers. The magazine ceased publication in September 2006.