Jan 2019 – Mar 2022 · 3 yrs 2 mos · Global Creative Studio

• Wrote copy about cloud computing and related technology areas.
• Delivered a customer-led approach to global campaigns ensuring industry challenges were addressed while following brand messaging and tone-of-voice guidelines.
• Developed and wrote b2b marketing assets, including blogs, emails, newsletters, website pages and social media copy.
• Pitched, wrote and edited posts for the global corporate blog and thought leadership hub, which involved interviewing in-house subject matter experts.
• Supported web and social media teams with content production.

Oct 2018 – Dec 2020 · 2 yrs 2 mos

• Provided views on:
• Branding
• Self-made millionaires
• Freelance finances
• Carer duties
• Unconscious bias
• Vaccine passports
• I'm happy to share the clips on request.

Apr 2018 – Aug 2018 · 4 mos · Chiswick

• Pitched and wrote b2b marketing features analysing Influencer digital trends for an app aimed at providing industry insights.
• Researched and profiled lifestyle and creative Influencers, covering fitness, travel and food, using social media channels.
• Achievements: Developing and writing original features to educate brands on niche areas.

Nov 2016 – Mar 2018 · 1 yr 4 mos · Chiswick

• Researched and wrote blog posts for clients, for example, public sector topics for SecureIdentity.
• Pitched in client rebrand meetings to develop messaging and creative strategies.
• Collaborated with lead graphic designer and developer on the building of client websites.
• Managed content development for cyber-security conference.
• Created email marketing campaign journeys for clients.
• Implemented original social media campaigns on Facebook and Twitter using Hootsuite.
• Achievements: Increased site engagement for clients by 30% with new content.

Sep 2016 – Sep 2016 · 0 mo · Weybridge

• Researched and wrote B2B case studies for an Oracle digital publication about cloud solutions for SMEs.
• Collaborated with client team to pitch ideas for publication.
• Wrote additional supporting marketing materials including email and blog copy.

Aug 2016 – Sep 2016 · 1 mo

• Wrote white paper on 'Future Workplace Trends in EMEA'.
• Researched and collated source material for EMEA content pieces.
• Followed brand and tone-of-voice guidelines to write marketing materials.

Apr 2015 – May 2015 · 1 mo · London Area, United Kingdom

• Wrote market research report for a digital marketing platform vendor.

Mar 2015 – Mar 2016 · 1 yr · London

• Wrote copy for infographics, blogs, emails, brochures and website copy on HR issues.
• Created a friendly tone-of-voice for the brand aimed at winning SME clients.
• Co-ordinated the social media strategy for LinkedIn, Twitter and Facebook.
• Achievements
• Increased the email click-thru rate above the industry average of 25%.
• Increased website referrals by 20% via content on social media.

Nov 2014 – Dec 2014 · 1 mo · Richmond

• Completed content gap analysis, optimised key word search for client site.
• Wrote copy and pitched lifestyle article ideas for financial services client.

Aug 2014 – Aug 2014 · 0 mo · London

• Wrote news stories for interior design magazine portal.
• Created SEO optimised content for galleries.
• Updated social networking sites Facebook and Twitter via HootSuite.

Nov 2013 – Mar 2015 · 1 yr 4 mos · London Area, United Kingdom

• Think. Brilliant. campaign
• Idea generation for lifestyle articles aimed at C-suite level executives.
• Wrote articles for the ANZ sponsored editorial campaign.
• Worked with designers to develop visuals for the infographic series.
• Wrote content for tourism advertising editorial for the Philippines and The City of Nanjing.
• Achievements - Successfully pitched original feature article ideas for campaigns and client sites.

May 2012 – Aug 2012 · 3 mos · London

• Wrote news stories relating to procurement and supply chains covering areas including sustainability and corporate social responsibility.
• Liaised with Chartered Institute of Purchasing and Supply (CIPS) to write news.
• Achievements - Found original trade news stories from African countries without prior contacts.

Jan 2012 – Jan 2012 · 0 mo · London Area, United Kingdom

• Produced the daily newsletter, updated the site and social media channels.
• Managed and prepared copy for production and print using InDesign.
• Promoted FM World on social media and led a re-design on Facebook’s timeline.

Sep 2010 – Aug 2011 · 11 mos · London Area, United Kingdom

• Wrote b2b news and feature articles about design, advertising and marketing.
• Developed relationships with agencies to break off-diary stories about upcoming work.
• Sourced news and contacts at press conferences and awards ceremonies.
• Authored witty commentary for popular weekly blog about breaking advertising campaigns.
• By-lined features: Royal Wedding Design Top 10; Orange and Sony Ericcson partner for music marketing and the COI’s drink driving ad strategy change.
• Achievements - Authored witty commentary for popular weekly blog on advertising campaigns.

May 2010 – Aug 2010 · 3 mos · London Area, United Kingdom

• Wrote personal finance stories for print and digital platforms.
• Interviewed finance experts and pitched ideas for columns.
• Developed the brands online presence on YouTube and Facebook.

Nov 2009 – Apr 2010 · 5 mos · London Area, United Kingdom

• Supported crew with logistics and filming set ups.
• Sourced period costumes, props and additional ad-hoc duties.

Sep 2009 – Sep 2009 · 0 mo · London Area, United Kingdom

• Pitched potential interviewee ideas by research on topical issues.
• Presented news stories briefs to Sathnam Sanghera for inclusion in business column.

May 2009 – May 2009 · 0 mo · London Area, United Kingdom

• Wrote articles and sub-edited copy for the magazine, also transcribed interviews.
• Researched stories, provided background information for Editors.

Mar 2009 – May 2009 · 2 mos · London Area, United Kingdom

• Researched and fact checked news scripts.
• Co-ordinated logistics for live broadcasts and interviewed on location shoots.

Nov 2008 – Nov 2008 · 0 mo · London Area, United Kingdom

• Acquired contacts to break exclusive stories about Nokia and Orange.
• Wrote for the regular columns in the magazine: Retailer Review and Deal Watch.

Oct 2008 – Oct 2008 · 0 mo · London Area, United Kingdom

• Updated website with breaking news using CMS system.
• Pitched ideas in editorial meetings and researched story leads.

Nov 2006 – Aug 2008 · 1 yr 9 mos · London

• Edited news and managed blogs using publishing packages.
• Wrote business column and compiled weekly newsletter.
• Directed the editorial plan and commissioned articles from contributors.
• Sourced and formatted images, and assisted in the re-design of the site.
• Increased the sites popularity using SEO.
• Achievements - Increased site visitors through news content, industry blog and email newsletters.

Jan 2000 – Jan 2010 · 10 yrs · Home

• Implemented care package to assist my grandmother diagnosed with Alzheimer’s.
• Liaised with social services and doctors to provide support for my grandmother.
• Provided personal care in the absence of her primary carer.