Jennifer Zink — Digital Marketing Specialist

Marketing works best when it feels natural to the people it’s meant to reach. That belief guides how I show up in every conversation and every campaign, because the real magic happens when strategy and empathy meet. Effective marketing isn’t a checklist. It’s a journey people choose to stay on. That perspective shapes my role as a marketer who builds experiences that last well beyond the first sale. The work I lead spans demand creation, creative development, and long-term customer engagement, all with a focus on making every touchpoint feel intentional and worth someone’s time. Teams I partner with know the goal is steady, sustainable growth that sales and leadership can trust. Simplicity, connection, and clarity sit at the center of every plan I help shape. Much of my work involves scaling programs, optimizing budgets, and strengthening the systems that keep marketing running smoothly. Whether developing integrated campaigns, elevating brand consistency through major transitions, or shaping digital paths that convert, the throughline is always the same: create experiences that feel seamless for the customer and actionable for the business. Across my career, that mindset has supported outcomes I’m proud of. Events have grown to three times their original size in both attendance and revenue influence. Digital programs have lifted lead scoring and engagement by fifty percent. Budgets have been reduced by more than a million dollars without losing reach. Online sales have multiplied tenfold through digital-only strategies. Recruitment efforts have exceeded goals by more than two hundred fifty percent. Interactive training has doubled engagement, and unified brand standards have helped retain every customer through two acquisitions. These are team wins built through trust, clear intent, and strong cross-functional alignment. What drives me is the belief that marketing should evolve as quickly as the people it serves. I follow curiosity, question assumptions, and keep a light touch of humor to make the work feel human. That mix helps me find the balance between efficiency and creativity, caution and boldness. If you’re exploring marketing that adapts, scales, and inspires belief in a brand, that’s where I do my best work.

Stackforce AI infers this person is a B2C Marketing Leader with expertise in brand management and customer engagement strategies.

Location: Louisville, Kentucky, United States

Experience: 22 yrs 5 mos

Skills

Brand Management
Strategic Planning
Digital Strategy
Lead Generation
Direct Marketing
Email Marketing
Social Media Marketing

Career Highlights

Tripled event attendance and revenue influence.
Achieved tenfold increase in online sales through digital strategies.
Reduced marketing budgets by over a million dollars.

Work Experience

SCHOTT

Marketing Manager, US, High Performance Materials (3 yrs 3 mos)

Genius Loves Company

Marketing Consultant (3 yrs 8 mos)

Kroger

Marketing Manager, Ruler Foods (3 yrs 8 mos)

Trace3

Marketing Manager (Marketing Director) (3 yrs 4 mos)

Holiday World & Splashin' Safari

Director Of Marketing (1 yr)

Power

Account Executive (7 yrs 6 mos)

Mediaocean (formerly Mediabank)

Client Services, Implementation and Training (4 yrs 3 mos)

Education

BA at Indiana University Southeast

Jennifer Zink

Digital Marketing Specialist

Louisville, Kentucky, United States22 yrs 5 mos experience

Highly Stable

Key Highlights

Tripled event attendance and revenue influence.
Achieved tenfold increase in online sales through digital strategies.
Reduced marketing budgets by over a million dollars.

Stackforce AI infers this person is a B2C Marketing Leader with expertise in brand management and customer engagement strategies.

Contact

Skills

Core Skills

Brand ManagementStrategic PlanningDigital StrategyLead GenerationDirect MarketingEmail MarketingSocial Media Marketing

Other Skills

B2B Marketing StrategyCustomer Experience ManagementStrategic Marketing LeadershipMarket AnalysisProduct MarketingSalesDirect MailAnalyticsCustomer EngagementA/B TestingContent CreationPhotoshopAdobe Creative SuiteIllustratorIntegrated Marketing

About

Experience

Schott

Marketing Manager, US, High Performance Materials

Dec 2022 – Present · 3 yrs 3 mos · Louisville, Kentucky, United States · On-site

I am responsible for driving marketing strategy and execution for SCHOTT’s High Performance Materials business in the United States. This role is key to positioning SCHOTT as the preferred partner for major appliance manufacturers, retailers, distributors, and end customers. I develop integrated marketing plans, manage product launches, and ensure alignment with global initiatives while tailoring strategies for the U.S. market.
Key Responsibilities
Strategic Marketing Leadership: Develop and execute annual marketing plans for the US Home Tech market in alignment with global strategies.
Identify market trends, customer insights, and competitive intelligence to shape product positioning and growth opportunities.
Product & Brand Marketing: Manage product launches, including go-to-market strategies, messaging, collateral, and sales enablement tools.
Ensure consistent brand positioning across all marketing materials, events, and digital platforms.
Customer Engagement: Partner with sales teams to support customer acquisition, retention, and joint marketing initiatives with OEMs and retailers.
Develop tailored marketing presentations and programs for key accounts.
Campaign & Content Development: Lead development of campaigns across digital, print, and events, including trade shows and industry conferences.
Oversee creation of content such as brochures, case studies, videos, social media, and web updates.
Cross-functional Collaboration: Work closely with global marketing, product management, and R&D to ensure U.S. customer needs are represented.
Coordinate with communications, PR, and corporate brand teams for consistent messaging.
Performance Tracking & Budgeting: Manage marketing budgets, ensuring efficient allocation of resources.
Track KPIs, measure ROI, and provide regular reports on marketing performance.

Direct MarketingB2B Marketing StrategyCustomer Experience ManagementBrand ManagementStrategic Planning

Genius loves company

Marketing Consultant

Jul 2022 – Present · 3 yrs 8 mos · Louisville, Kentucky, United States · Remote

Digital StrategyDirect MarketingLead GenerationSales

Kroger

Marketing Manager, Ruler Foods

Nov 2018 – Jul 2022 · 3 yrs 8 mos · Seymour, Indiana, United States · Hybrid

Highlights:
Direct Mail:
Used 84.51 analytics to identify target households vs. list buying
Increased higher minimum spend coupons (by market) to increase cart size
Increased redemption rate from 3.64% to 8.81% (within first year)
Varied use of mailings to incentivize existing customers vs. prompting first visit.
Email:
Increased subscribers 6X
Quadrupled open rate to 43%. (within 3 years)
Reduced bounce rate from 15% to .01%.
Setup A/B testing and tracking to re-target recipients with relevant content based on their email engagement. Identified best practices for timing, content, and messaging.
Circular:
Converted 20% of print copies to digital
Used coupons to track effectiveness of print copies and eliminate markets where print was ineffective
Created repeating promotions that prompted in-store visits
Social Media:
Increased FB followers by 18% (1st Year)
2022 Stats FB (YOY): +New Page Likes by 78.8%, Reach by 24.9%
2022 Stats IG (YOY): +New Page Likes by 3600%, Reach by 707%
Increased local post high reach by 1000% (YoY)
Website:
Increased digital opt-in forms for circular. Increased engagement by 1860%
Achieved a 6.53% goal completion rate (email signup or contact us) on all visitors
Increased sessions by 529% and overall users by 433% (YoY 1st Year)
Increased direct traffic and active users 4x (YoY - 1st Year)
Other:
Launched new brand campaign
Developed efficiencies in division to store communication
Created in-store signage guidelines
Created promotional pricing signage & guidelines
Created hyper local google campaigns for 48 stores at $3000/month
Created videos with over 1.8Million impressions (Main Video, does not include local videos)
Created customer journey maps for 16 store-specific shopper personas
Created corporate strategy for all customer-facing communications (permanent and seasonal).
Reduced the cost to refresh overall store signage from $45k to $8k by using local resources

Trace3

Marketing Manager (Marketing Director)

Jan 2015 – May 2018 · 3 yrs 4 mos · Louisville, Kentucky, United States

Employed during boice.net and Data Strategy acquisitions.
Develop, establish, and maintain strategies to meet ever-changing go-to-market objectives.
Conduct and analyze market research to determine requirements for existing and future products.
Customer experience / journey mapping
Retention and development of existing customer base.
Develop marketing automation strategies to increase effectiveness and productivity of email campaigns.
Monitor, review, and report on all marketing activity and results including return on investment and key performance metrics.
Develop training for sales team to reinforce brand messaging and go-to-market objectives.
Write and deliver monthly company newsletter and emails to customers and prospects.
Oversee marketing budget and deliver activities within agreed budget.

Holiday world & splashin' safari

Director Of Marketing

Jan 2013 – Jan 2014 · 1 yr · Santa Claus, Indiana

Development, implementation and on-going evaluation of annual strategic marketing plan.
Manage the relationship with advertising agencies to develop relational, adaptive and innovative strategies to reach the target audience.
Digital and guerilla campaign creation and execution.
Define and maintain brand consistency.
Acquire and sustain relationships with promotional and media partners to grow awareness, ensure media preference, and supplement paid marketing efforts within the targeted markets.
Maintain relationships with industry organizations and evaluate for combined-effort opportunities.
Act as Park Ambassador weekly to ensure Guest experience meets and exceeds expectations.
Manage 8 person staff including recruitment, scheduling and performance management.

Power

Account Executive

Mar 2006 – Sep 2013 · 7 yrs 6 mos · Louisville, Kentucky Area

Planning, creation and execution of marketing plans including traditional and digital advertising, special events, website and asset creation, and sales team support materials for national and regional accounts in a variety of industries to increase sales, improve customer relations, and build stakeholder engagement.
Manage multi-million dollar advertising budgets, schedules, promotional activities and delivery of results for customer usage.
Create time and cost estimates based on specific client requests.
Routine and regular assessment of advertising goals and metrics to ensure campaign success.
Develop and present annual reports, including quarterly and monthly reporting.
Lead multiple creative, interactive and media teams of 6-8 members.

Mediaocean (formerly mediabank)

Client Services, Implementation and Training

Dec 2001 – Mar 2006 · 4 yrs 3 mos · Louisville, Kentucky Area

Implementation, training and day-to-day support for national ad agencies’ traffic, time accounting, financial, media and workflow software packages.
Provide seamless integration and consultation during the installation of those software applications within each agency.
Work with programming, business analysts and QA teams to create software packages and upgrades that help improve each agency’s interactions with their own customers.
Coordination and facilitation of client requests including product revisions and upgrades, training needs (on-site, in-house and via web) and documentation throughout the lifecycle of the client from acquisition to maintenance.
Development of training materials as needed.