Fleur du Pasquier Henry

CEO

Paris, Île-de-France, France20 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand strategy and positioning.
Proven track record in managing client relationships.
Strong leadership in advertising and brand architecture.

Stackforce AI infers this person is a Brand Strategy and Communications expert with extensive experience in corporate branding.

Contact

Skills

Core Skills

Brand StrategyPositioningClient Relationship ManagementRetail Branding StrategyProject SupervisionBrand PositioningBrand ArchitectureCorporate BrandingProject Management

Other Skills

Retail DesignCreative StrategyBrand ManagementStrategic PlanningRetailAccount ManagementConsumer InsightsBrand DevelopmentMarketing StrategyStrategyManagementPackagingConcept DevelopmentCustomer InsightProduct Naming

Experience

Capgemini

3 roles

VP - Global Head of Talent Engagement Communications

Promoted

Jan 2026 – Present · 3 mos

VP - Brand and Advertising

Promoted

Oct 2023 – Mar 2026 · 2 yrs 5 mos

In charge of Capgemini's brand strategy, positioning and expression.
Leads the Group's advertising, brand architecture strategy, employer branding and visual identity.

Brand StrategyPositioning

Group Brand and advertising Director

Sep 2017 – Oct 2023 · 6 yrs 1 mo

Sciences po

Enseignante

Sep 2021 – Present · 4 yrs 7 mos · Paris, fr

Stratégies de communication
Master métiers de la culture et de la communication

Lonsdale design

Client Services Director

Feb 2016 – Sep 2017 · 1 yr 7 mos

In charge of client relationship on key accounts for Lonsdale Retail.
Supervises projects, defines retail branding strategy and ensures quality of agency outputs as well as consistency with global strategy.
Key client contact and intermediary with client top management.
Main clients: Société Générale, Orange, AXA, Carrefour, Socri, Carrefour Property, La Maison du Chocolat.

Client Relationship ManagementRetail Branding Strategy

Saguez & partners

Senior Client Director

Mar 2013 – Jan 2016 · 2 yrs 10 mos · Paris Area, France

In charge of client relationship on all international projects with Unibail Rodamco (positioning + customer journey, interior design, identity).
Supervises projects and ensures consistency with global strategy.
Regions covered:
Nordics
Central Europe
Germany
Netherlands

Client Relationship ManagementProject Supervision

Interbrand

Senior Strategist

Nov 2010 – Mar 2013 · 2 yrs 4 mos

Primarily focused on brand positioning work, but also brand architecture, brand engagement and brand valuation (strategic analysis).
Clients : EDF, Ritz Paris, Baccarat, Simply Market, Dim (DBApparel)

Brand PositioningBrand Architecture

Carré noir

Client Director

Sep 2007 – Nov 2010 · 3 yrs 2 mos

Specialized in corporate branding.
In charge of managing and developing the client relationship, as well as overseeing the projects.
Clients: SNCF (TGV), Kurt Salmon, Sanofi-Aventis, Giropharm, Atout France

Corporate Branding