Aug 2023 – Present · 2 yrs 7 mos · India

• At Expresso, we've partnered with HP to create a versatile mix of deliverables, including static, video, print, and digital formats. Our work spans both customer-facing collateral and training materials for their sales staff. We've delved deep into the HP portfolio, covering their latest laptop releases and proprietary technologies—ranging from hardware like displays, speakers, keypads, and NPUs to software advancements in cooling technology, video conferencing, and security features.

May 2021 – Present · 4 yrs 10 mos · India

• For Titan Smartwatches, we developed a comprehensive suite of collateral, including in-box materials, website landing page content, and in-store display materials. Our work included everything from highlighting key USPs of each watch model to in-depth feature explanations and essential information on warranty, care, unboxing, setup, charging, and operation. This holistic approach bolstered smartwatch sales and facilitated a seamless, informative experience for Titan's customers.

Jan 2021 – Present · 5 yrs 2 mos

• In this entrepreneurial venture, we work with technology companies to help build their Product Explainer collateral. Having worked with companies like HP Laptops, Acer, Titan Smartwatches, Stanley Black & Decker, we believe in working as an extension of our client teams.
• Our process includes diving deep into complex technologies, understanding the unique selling points of each product, conducting thorough market research and extensive product testing. Equipped with these insights, we help curate material for both customers (In-store and digital collateral) and employees (Training Solutions) that help boost Sales or provide after-sales support.

Apr 2020 – Nov 2021 · 1 yr 7 mos

• Leading a high-performance team of 5 Managers and 2 designers responsible for the Social Media presence of iconic brands from the Alco-Bev, Technology and Apparel sectors
• Brand Portfolio: Titan, Wrangler, Acer, Stanley Black and Decker, Royal Challenge, Signature Whisky, Antiquity and Captain Morgan
• Led teams to win two big-ticket pitches and land renowned brands like Bosch, Siemens and Malabar Gold

Sep 2019 – Apr 2020 · 7 mos

• Mentored and led a team of four managers responsible for the social media presence of multiple distinguished brands from the house of Diageo
• Converted multiple pitches including Royal Challenge - Mixed Gender Match and Antiquity – Rahul Mishra Limited Edition Pack, by leading key pieces like strategy, creative ideation, influencer plans, and content generation
• Led successful campaigns such as Royal Challenge – Challenge Accepted and Signature Masterclass to help brands achieve targeted fan growth, greater engagement and better leads

Apr 2019 – Aug 2019 · 4 mos · Bengaluru Area, India

• Led the launch of the brand on Facebook and Instagram by working with a remote team of Social Media executives and graphic designers. Designed a promotion on Instagram to double profile visits and achieve a Cost per Interaction of Rs 3.5
• Curated and executed a plan for Social Media comprising multiple phases including Founder Introduction, Continuous Glucose Monitoring (CGM) Experiment and Low-Carb Flour Launch among others
• Led an Influencer Campaign to help create recipes using Lo!’s star product, Low-Carb Flour as a part of the Flour Launch project. Drove the end-to-end process from conducting initial reach-outs to negotiating commercials, locking on deliverables, reviewing content and ensuring timely delivery
• Created a blog series on Medium by analysing data, drafting content and helping create infographics to share founder’s CGM experiment to record body sugar levels upon consuming Lo! Products, regular high carb variants and other popular food items
• Led hiring to grow design team from 1 to 5 by using various platforms including LinkedIn and Internshala to shortlist profiles, conduct interviews, design and manage selection assignments

Jan 2018 – Mar 2019 · 1 yr 2 mos

• Curated the company's official LinkedIn page, worked in tandem with the founders and other stakeholders, to create a digital presence for Rocio
• Led a team of 2 to create the company's official website and acted as the leading content creator, also curating and editing a short video to capture the company's hitherto growth story
• Represented the company in various offline marketing/sales initiatives including a KSFC event where Rocio received an award for being one of the top 50 businesses across the nation

Jul 2015 – Apr 2017 · 1 yr 9 mos · Bengaluru Area, India

• Designed hourly schedule of labor for a grocery pickup store by forecasting sales and developing logic for corresponding man power requirements, reducing labor costs by 40%
• Forecasted sales for Walmart stores across the U.S. market and devised criteria to optimize the store level allocation of trailers and pallets, enabling logistics team to achieve cost reduction of 35%
• Developed reporting solution for the performance of Walmart’s promotional activities by defining key metrics like Sell-through rate, impacting crucial planning decisions like timelines to introduce rollbacks
• Led team of 3 to pitch a tool in R Shiny to recommend item combinations for endcaps during promotions, getting buy-in from merchandise buyers and converting the pilot project to a year-long engagement

Jan 2015 – Jun 2015 · 5 mos

• Performed Trial and Repeat Shopper Analysis, Shopper Basket Analysis, Vendor Analysis to help client devise a strategy to build diabetic-friendly image, causing department sales to grow by 25%
• Led team of 4 to analyze sales of sister stores to identify most affined items with liquor, enabling an upcoming liquor box to have optimal assortment thereby realizing USD 0.7 million in sales in first month

Jul 2013 – Jan 2015 · 1 yr 6 mos

• Architected tableau dashboard to track the complete life-cycle of application defects, reducing unassigned errors by 35% thereby facilitating increased accountability of application development and maintenance teams
• Created SAS code to completely automate the tedious weekly refresh process of Application Defects Dashboard, bringing down report generation time by 7 hours and drastically reducing instances of errors
• Built a scorecard to rank contracts signed by pharma client with numerous insurance companies, impacting crucial business decisions like eliminating bottom 5% plans by sales