Helena Lang

Business Development Executive

Singapore, Singapore18 yrs 3 mos experience

Highly Stable

Key Highlights

Proven track record in driving sales growth.
Expertise in gaming and IP licensing.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a Fintech and Gaming Business Development Expert.

Contact

Skills

Core Skills

Business DevelopmentSales ManagementGame PublishingMarketing StrategyProject Management

Other Skills

Competitive AnalysisAccount ManagementDeal ClosureInternational Intellectual PropertyMarket ResearchData AnalysisCross-functional Team LeadershipEmerging MarketsLeadershipFinancial ModelingCorporate FinanceManagement ConsultingMandarin

About

I have closed deals and grown sales in gaming, payments, and adtech. At Grab, I inked and managed commercial partnerships with merchants and payment processors to grow platform sales, ad revenue and adoption of new SaaS products.

Experience

Culture group pte ltd

Freelance Contributor

Jan 2025 – Present · 1 yr 2 mos

Grab

Regional Head, Commercial Enterprise Accounts SEA

Jan 2021 – Jan 2025 · 4 yrs

Previous roles:
Regional Head, GrabPay Business Development, Channel Partnerships & Key Accounts SEA
Regional Head, GrabPay Business Development SEA
Drove Food Delivery, AdTech and Omnicommerce business targets with tier one enterprise QSR merchants with coverage across 8 SEA markets
Built partner management program for F&B third-party point-of-sale vendors and technology partners with sales and operational targets for merchant acquisition and API integration
Led 3 direct reports to own end-to-end digital payments acquisition and account management of retail brands and third party payment partners
Inked contracts for digital payments acceptance on Amazon.sg and Tiktok Shop SG and MY and project managed Product, Engineering and Operations teams for stress testing and go-live
Piloted first-in-Grab playbook for technical SLAs for digital payments flows to dictate SOPs for outage communications and partner post-mortems

Business DevelopmentCompetitive AnalysisSales ManagementAccount ManagementDeal Closure

The walt disney company

Regional Lead, Games Business Development SAMENA/ANZ

Jan 2018 – Jan 2021 · 3 yrs

Managed 1 direct report to implement mobile value-added services sales strategy with telcos and aggregators with Minimum Guarantees for legacy content such as HTML5 games
Built launch plans for Disney, Marvel, Star Wars and 20th Century licensed mobile/console/PC game titles, including booths and announcements at tentpole industry events
Secured Apple Store and Google Play Store featuring for games launches and marquee live ops events such as in-app sales for Lunar New Year and Songkran
Pitched branded mobile device and pre-loaded content partnerships to OEMs

Business DevelopmentSales ManagementMarketing StrategyDeal ClosureGame PublishingInternational Intellectual Property

Apac associates (lifestyle product start-up)

Business Development Consultant

Jan 2016 – Jan 2018 · 2 yrs

Planned Go-To-Market and social media activation for European home furniture business
Developed merchandising and customer segmentation strategy for premium children’s furniture

Competitive AnalysisMarketing StrategyMarket Research

Apple

Hardware Product Launch Program Manager

Jan 2015 – Jan 2016 · 1 yr

Built iPad Pro launch readiness plans to connect supply/demand, logistics and operations
Enacted product seeding strategy and fulfillment plan for APAC VIPs and corporate partners

Project ManagementData AnalysisCross-functional Team Leadership

Philips

HealthTech Sales & Marketing Project Manager

Jan 2014 – Jan 2015 · 1 yr

HealthTech Commercial Leadership Program
Designed product marketing collateral for USD230M Indonesia diagnostic imaging market
Conceptualized and launched B2B medtech channel sales scorecard across 8 SEA markets

Project ManagementMarketing StrategyEmerging Markets

The hongkong and shanghai hotels, limited

MBA Summer Intern, The Peninsula Hotels

Jul 2013 – Aug 2013 · 1 mo · Hong Kong

Handsome company

Strategy Director

Jan 2011 – Jan 2012 · 1 yr · Hong Kong

Citigroup smith barney (now morgan stanley wealth management)

Private Wealth Management Intern

Jul 2006 – Dec 2006 · 5 mos · Washington D.C. Metro Area

China merchants group

Senior Manager, Corporate Finance

Jan 2006 – Jan 2011 · 5 yrs · Hong Kong

China Merchants Group subsidiary China Merchants Holdings International Company Limited (now China Merchants Port Holdings Company Limited)
Previous roles:
Manager, Business Development (2010 - 2011)
Project Manager, International Division (2008 - 2010)
Business Development Executive (2006 - 2008)