Justin Berenbaum -soon- GamesCom LATAM

CEO

Los Angeles, California, United States32 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 30 years of leadership in the global game industry.
  • Expert in connecting game developers with funding opportunities.
  • Board member for key industry organizations supporting game development.
Stackforce AI infers this person is a seasoned executive in the gaming industry with expertise in business development and strategic partnerships.

Contact

Skills

Other Skills

Business Relationship ManagementClosing DealsDeveloper RelationsEmerging TechnologiesGame PublishingGame DevelopmentMobile GamesDigital GamesBusiness AnalysisBusiness PlanningMonetizationPublic SpeakingBusiness StrategyPublic RelationsMobile Devices

About

Justin Berenbaum is a seasoned executive with over 30 years of leadership experience in the global game industry, currently serving as Senior Vice President of Global Industry Relations and Funding General Manager. In this role, Justin shapes strategic direction and growth initiatives for Xsolla’s funding and investment platform, helping game developers access capital, scale operations, and build sustainable business models in a competitive market. This role also enables Justin to connect investors and publishers with a curated pipeline of high-quality pitches from creators worldwide. Throughout his career, Justin has held senior roles across major interactive entertainment companies, including Activision, 505 Games, and Capcom, where he drove international business development, strategic partnerships, licensing, sales, and customer support. His deep understanding of digital distribution, publisher relations, and market strategy has made him a respected voice in the gaming ecosystem. In addition to his executive work, Justin has served on the Board of Directors for the Global Game Jam and the International Game Developers Association (IGDA), contributing to the growth and support of creative communities and industry professionals. He also acts as Principal at Joystick Ventures, where he focuses on financing and supporting independent game development. Justin holds a Bachelor of Arts in Economics from the University of California, Santa Cruz, and earlier in his life was a music director and DJ for his college radio station - a testament to his blend of business savvy and creative spirit. Known for his visionary approach and commitment to empowering game developers, Justin continues to influence how games are financed, developed, and brought to players around the world. Specialties: Business Development (including International), Licensing, Sales, Management, Financial Analysis, Contract Negotiation, Licensor/Developer/Publisher and Long-term Strategic Relationship Management Expertise in the Entertainment & Video Game Industries (includes Online, Casual, Mobile, Social Gaming).

Experience

Xsolla

3 roles

SVP Global Industry Relations, Funding General Manager

Promoted

Oct 2025Present · 6 mos

VP Strategic Planning at Xsolla & GM Xsolla Funding Club

Promoted

Aug 2019Sep 2025 · 6 yrs 1 mo

VP Strategic Planning

Nov 2017Jul 2019 · 1 yr 8 mos

Joystick ventures

Principal

Jan 2020Present · 6 yrs 3 mos · Los Angeles, California, United States

Team17 digital ltd

Head of Publishing & Business Development, Asia & Americas - Consultant

Nov 2016Jul 2017 · 8 mos · Los Angeles Metropolitan Area

  • Developer Relations, 1st Party Relations, Strategic Partnerships, Content & Licensing.

The global game jam

Board Member

Aug 2016Apr 2020 · 3 yrs 8 mos · Los Angeles Metropolitan Area

  • Innovation - Experimentation - Collaboration
  • The Global Game Jam® (GGJ) is the world's largest game jam event (game creation) taking place around the world at physical locations. Think of it as a hackathon focused on game development. It is the growth of an idea that in today’s heavily connected world, we could come together, be creative, share experiences and express ourselves in a multitude of ways using video games – it is very universal.

International game developers association (igda)

Member Board of Directors

Apr 2014Mar 2017 · 2 yrs 11 mos · Los Angeles Metropolitan Area

  • Member of the Business & Legal Special Interest Group (SIG)

505 games

Vice President of Business Development & Strategic Relations

Jun 2012Nov 2016 · 4 yrs 5 mos · Los Angeles Metropolitan Area

  • Create, build and manage strategic relationships with platform holders and international digital distribution partners in the video game industry ecosystem including Valve (Steam), Apple, Sony, Microsoft, Nintendo, Google, Amazon, Humble Bundle and more.
  • Oversee the Greenlight process which includes developer outreach, product evaluation, financial forecasting and analysis, market viability, and high level partnership maintenance.
  • Lead the business development team and mentor them to work with cross-functional groups within the company (Product Development, Brand Management, Executive Management, PR, Finance, and Legal) to identify, evaluate, negotiate deals, and close contracts for all viable platforms including digital console, mobile, online, Free-2-PLay, and emerging business models.
  • Identify and develop relationships with potential high-value 3rd party partners including traditional licensors (Movie, TV, Film Companies, Music Labels, etc.) and technology providers (Nvidia, Logitech, Epic [Unreal], Intel, Unity, etc.) to maximize opportunities and revenue for 505 properties.
  • Leverage video game industry knowledge and vast contacts to find and create unique initiatives for brand enhancement and company growth.
  • Significantly raised 505’s visibility and standing within the game development community over the past two-years allowing us to attract higher-profile developers and partners.

Theseus games, inc.

President - Video Game Consultant, Strategic Relationship Acquisition/Management

Mar 2009Present · 17 yrs 1 mo · Los Angeles Metropolitan Area

  • Leveraging broad range of video game experience to grown revenue and brand awareness in the interactive entertainment space. Relationship strategist and broker with extensive network of connections. Unique ability to be a consumer advocate with regards to the entertainment space drawing on years of customer service experience and hands on work. - Additional expertise in licensee/licensor management and publisher/developer relations.
  • Clients have included:
  • Team 17 Ltd - U.K.'s largest independent game publisher and 25+ year old developer.
  • Frima Studio - On the leading edge of social gaming technology, our company is focused on building next-generation CMMOs for children as well as countless world-class products for social networks, the Web, console, handheld, iPhone, iPad, TV and mobile markets. (http://frimastudio.com/#/home/)
  • CiiNow - Cloud digital distribution platform with a slightly different twist on current models and technology.
  • PlayHaven - Mobile games promotional and monetization platform (www.playhaven.com).
  • EMG - Providing promotions and marketing through an extensive network on TV, Radio, Print, Online, Event Marketing and more (http://emgpromotions.com/)
  • Consulted for Silicon Knights - Publisher Relations, 3rd Party Relations, Strategy and Management, Business Development, Licensing, and new opportunities.
  • Consulted for Scoreloop - Mobile Social gaming with challenges and viral exposure - Cool SDK
  • Consulted for Open Door Licensing - Business Development and video game industry insights
  • Consulted for Production Road - Outsource development from soup to nuts. Amazing talent pool

Emsense corporation

Vice President Business Development- Video Games

Jul 2007Mar 2009 · 1 yr 8 mos

  • EmSense applies advances in neuroscience to give clients new insights for creating advertising, content and products.
  • EmSense Corporation's mission is to use superior technology to provide media and game companies with actionable and accessible information on how they can create a better emotional connection with their viewers/users. The EmSense team is dedicated to delivering this form of objective creative research that helps our customers maximize their creative potential, position their products most effectively, and evaluate their media in the context of their entire space.

Activision, inc.

Senior Manager, Business Development, Licensing & Emerging Platforms

Aug 2000Jul 2007 · 6 yrs 11 mos

  • Oversee all of Activision’s outbound licensing efforts including management of a small team and external consultants.
  • Increase revenue and exposure for Activision brands by identifying and cultivating long-term strategic partnerships with licensors, licensees, agencies, hardware and software vendors, and other third-party companies.
  • Develop emerging opportunities presentations for the executive teams and create strategies to take advantage of promising areas for future exploitation including Online Sales, International Emerging Markets, Digital Distribution, Dynamic In-Game Advertising, and Wireless markets.
  • Cutlivated and ran Latin American Sales and increased revenue more than 200% in two years while maintaining highest margin revenue of any territory.
  • Manage entire outbound licensing deal process including opportunity creation, proposal requests, proposal evaluation, and deal term and contractual negotiations.

Overture services (formerly goto)

Asst. Manager, Business Development

Jul 1999Aug 2000 · 1 yr 1 mo

  • Consistently surpassed revenue goals by creating new partnerships and growing existing relationships by leveraging consultative approaches to their business and the launch of new services.
  • Researched companies and lead initial exploratory meetings to evaluate partnership opportunities and provide analysis of potential deal and partnership structures with companies like Apple, Microsoft, and GoHip.
  • Worked closely with product management, marketing, and technical development teams to oversee the implementation process and assure timely delivery of customized products.

Earthlink network, inc.

Senior Account Executive, Business Development - Gaming

Mar 1998Jul 1999 · 1 yr 4 mos

  • Generated more than 10% growth in first year of employment and projected to generate over more than 100% growth in revenue in the next year from top accounts in business segment.
  • Negotiated and managed strategic relationships and distribution opportunities, developed proposals, planned sales development, and handled internal project management between EarthLink and partners in the games, entertainment and catalog channels.
  • Promoted member growth, revenue growth, mutual Internet interests, and used industry expertise to develop specific proposals and marketing campaigns for each client.
  • Researched and identified top-accounts in my channels and created a methodology to work with them using a solutions approach.

Bfd productions, inc. (a precision systems company)

Product Manager, Product & Market Management

Jan 1997Jan 1998 · 1 yr

  • Leveraged my industry knowledge and relationships to capture and increase revenue streams from over 50 interactive entertainment and IT clients including Microsoft, Sony, Electronic Arts, Capcom, Activision, and DreamWorks.
  • Developed and delivered lead generation tools, comprehensive product briefs, industry research data, and market forecasts to national sales force.
  • Mentored the national sales staff while serving as a point of contact for key clients.
  • Utilized product and market research to determine product life cycles, profitability, competitive factors, market needs, and distribution channels.
  • Created and managed industry specific promotional pricing plans and product offerings and aided in the planning and preparation for trade shows, and represented BFD at industry functions.

Capcom

Customer Service Manager

Mar 1993Dec 1996 · 3 yrs 9 mos

  • Successfully managed company’s support department and direct sales campaigns across mail order, call center, and Internet platforms.
  • Designed, implemented, and maintained one of the industry’s most successful pay-per-call programs, capturing in excess of $250K annually from US and Canadian customers.
  • Developed direct sales division, purchased inventory, and merchandised online store, which resulted in over $200K in sales in the division’s first year turning a cost center into a profit center.
  • Creative Consultant for the Street Fighter and Mega Man cartoons on USA Network and assisted in preparing the pitch for Resident Evil movie.
  • Consulted on late stage game development for the games Resident Evil, Breath of Fire II, and Super Puzzle Fighter.

Education

University of California, Santa Cruz

BA

Jan 1987Jan 1991

Stackforce found 100+ more professionals with Business Relationship Management & Closing Deals

Explore similar profiles based on matching skills and experience