Minal Borkar

Digital Marketing Specialist

Gurugram, Haryana, India7 yrs 4 mos experience

AI Enabled

Key Highlights

5+ years of experience in content strategy and social media management.
Expert in bridging creative storytelling with data-driven strategies.
Proven track record in enhancing brand visibility and engagement.

Stackforce AI infers this person is a B2C and B2B content strategist with expertise in digital marketing and brand management.

Contact

borkarminal522@gmail.com LinkedIn

Skills

Core Skills

Public RelationsMarketing StrategyContent StrategySocial Media AdvertisingContent ManagementSeoContent EditingStrategic Communications

Other Skills

Notion AIContent CreationAccount ManagementSocial Marketing FulfillmentCustomer Relationship Management (CRM)AdvertisingSocial Media MarketingDigital MarketingSEO CopywritingWeb Content CreationBrand AwarenessSocial MediaBrand ManagementAnalytical SkillsPR

About

Content that looks good is nice; content that converts is better. With 5+ years of experience bridging the gap between creative storytelling and data-driven strategy, I help brands in EdTech, SaaS, Lifestyle, B2C and B2B move beyond "likes" and start generating leads. My approach is simple: I don't just post content; I build ecosystems where Social Media, SEO, and Brand Voice work together to drive growth. What I bring to the table: Strategic Adaptability: Successfully managed diverse portfolios ranging from high-growth Startups to established F&B brands. Data-Backed Creativity: Leveraging analytics to refine campaigns, resulting in increase in engagement YoY. Full-Stack Content: From conceptualizing campaigns to execution, copywriting, and SEO optimization. Core Competencies: Social Media Strategy | Content Curation | SEO Copywriting | Brand Management | Community Growth | Analytics & Reporting I am currently looking for my next challenge as a Social Media Manager or Content Strategist. If you are looking for someone to take full ownership of your brand's digital voice, let’s connect!

Experience

Octogle technologies

Social Media Specialist

Jan 2025 – Present · 1 yr 2 mos · Remote

Notion AIContent CreationAccount ManagementSocial Marketing FulfillmentCustomer Relationship Management (CRM)

First partners

Content Strategist and PR Executive

Feb 2024 – Feb 2025 · 1 yr · Gurugram, Haryana, India · On-site

1) Spearheaded the development and execution of public relations strategies and campaigns for prominent brands including McDonald's and Rolls-Royce
2) Conducted market research, evaluating data trends to pinpoint opportunities for maximising brand exposure and engagement
3) Crafted compelling content for press releases, social media platforms, and promotional materials.

AdvertisingSocial Media MarketingMarketing StrategyDigital MarketingPublic Relations

Kc globed

SMM Content Manager

Sep 2023 – Jan 2024 · 4 mos · Delhi, India · On-site

1) Develop content strategy aligned with short-term and long-term marketing targets
2) Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
3) Designing and implementing social media strategy to align with business goals
4) Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics on social media
5) Effectively delegate tasks and responsibilities to other team members effectively

Content StrategySocial Media AdvertisingSEO CopywritingWeb Content CreationBrand Awareness

Vui live

Content Manager & Social Media Specialist

Feb 2021 – Jul 2023 · 2 yrs 5 mos · Gurugram, Haryana, India

1) Oversee and manage all digital marketing channels, such as website, social media, email marketing, content marketing, SEO, SEM
2) Develop social media strategies and create content calendars to drive brand awareness, engagement, and lead generation. Plan, schedule, and publish compelling content across various social media platforms while maintaining a consistent brand voice.
3) Develop and implement a comprehensive content strategy that aligns with the company's overall marketing goals and objectives
4) Create, write, edit, and publish engaging and informative SEO optimized content across various channels, including the company's website, social media, blog, press releases and email marketing campaigns
5) Identifying and building partnerships with key online influencers
6) Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them.

Marketing StrategySocial MediaSEO CopywritingDigital MarketingContent ManagementBrand Management

Media mantra

Content Writer

Jun 2019 – Jan 2021 · 1 yr 7 mos · Gurgaon, India

1) Written high-quality content articles on an array of verticals
such as Education, Lifestyle, Healthcare, Fintech,
Startups, Technology, Mobility and many more.
2) Created custom content including finance and industry
news, press releases, blog posts, event materials and
profiling for companies and their spokesperson.
3) Worked creatively with Marketing and Digital team to
develop a layout for various content and communication
pieces.

Analytical SkillsPRContent StrategySearch Engine Optimization (SEO)Web Content WritingLifestyle Writing+1

Etv bharat

Content Editor

Jul 2018 – Jun 2019 · 11 mos · ramoji filmcity, Hyderabad

1) Written and Edited many stories on National and
International topics
2) Collaborate with the news director and field journalists to choose stories to broadcast considering audience preferences
3) Help to establish better SEO practices and analyze metrics for further growth
4) Manage copy editing and proofreading responsibilities of weekly special stories and substitute columns

Strategic CommunicationsNewsEditOnline JournalismResearch SkillsContent Editing