May 2025 – Present · 10 mos · Utah, United States · Remote

Feb 2025 – Present · 1 yr 1 mo · United States

• Quitine exists because quitting smoking shouldn’t feel impossible.
• Most people don’t fail to quit because they’re weak. They fail because the system is broken—confusing instructions, overpriced products, and zero real support. We built Quitine to fix that.
• What Quitine Does
• Quitine offers affordable, structured, science-backed nicotine replacement therapies (gum, lozenges, patches) developed with Mark La Hood, a pharmacist with 40+ years of experience helping thousands quit.
• But products are only half the story.
• Our customers get the Quitine Circle, a 90-day guided program with:
• Weekly live Q&A calls
• A private community
• A step-by-step workbook
• Combination therapy guidance
• Real people offering real support
• Quitting shouldn’t be a solo mission. We make it manageable, supported, and affordable.
• Why We’re Different
• 30–50% more affordable than leading brands
• Clear, structured quit paths
• Support beyond the sale
• A program grounded in pharmacy expertise
• A community that keeps people accountable
• Our goal is simple: help people go from “I can’t imagine my day without nicotine” to “I finally feel free.”
• My Role
• As Co-Owner and CMO, I lead our brand, education, and growth efforts. I helped build Quitine from the ground up, from product development to team building to creating our structured 90-day quit system. My focus is ensuring every customer feels guided, supported, and understood at every step of their quit journey.
• Quitine isn’t just selling NRT.
• We’re helping people reclaim their health, freedom, and future.

May 2024 – Present · 1 yr 10 mos · Utah, United States · On-site

• As the owner of EagleRidge Roofing & Construction, I oversee all marketing, advertising, and operational strategy for our growing residential and commercial roofing business. I lead client acquisition across both paid and organic channels, implement systems that keep our team running smoothly, and ensure exceptional service delivery from first inspection to final install.
• I’m hands-on with growth strategy, team management, and creative campaigns that keep our brand top-of-mind and our pipeline full—while building a reputation rooted in trust, quality, and results.
• This role allows me to put my expertise in local service-based business growth into action—testing, refining, and scaling real-world strategies that I now help others apply in their own businesses.

Apr 2024 – Present · 1 yr 11 mos · Utah, United States · Hybrid

• About The Kitchen:
• The Kitchen is at the forefront of the pickleball revolution, America's fastest-growing sport. With established locations in Kaysville, Bountiful, and Mountain Green—and three more set to open in Utah—our premier indoor facilities offer enthusiasts the perfect place to play. As a leader in the industry, The Kitchen is expanding its reach across the United States through our exciting franchising opportunities. Our franchise model is distinguished by its simplicity, minimal staffing requirements, and robust support system, including partnerships with top-tier professionals like Callie Jo Smith, one of the world's leading pickleball players.
• Why Choose The Kitchen Franchise?
• Our franchise stands out due to its proven track record and streamlined operations. With three successful years behind us, franchisees benefit from extensive support throughout their journey, fostering communities through pickleball. Our model offers flexibility through various membership options, organized group events, and enriching coaching classes, making each location a cornerstone of local sports and social interaction.
• My Role:
• As a co-owner and Executive Vice President at The Kitchen, I am dedicated to spearheading our franchise expansion and nurturing our e-commerce ventures. With a personal passion for pickleball that sees me on the courts daily, I bring not only a deep love for the game but also a wealth of experience in scaling and selling companies and brands. My mission is to amplify The Kitchen’s footprint, helping spread the joy of pickleball while ensuring that each franchise thrives as a hub of community and sport.

Nov 2021 – Present · 4 yrs 4 mos · Remote

• As Strategic Advisor to Glamnetic, I’ve helped scale their Amazon presence to over $20M in annual sales and led expansion into new marketplaces, including Walmart. I work closely with the team on organic traffic strategies, brand positioning, and platform growth, bringing a decade of deep DTC, Amazon, and retail experience to an already iconic beauty brand.
• It’s been an exciting ride supporting visionary founders like Kevin and Ann while helping build one of the most recognizable brands in the category. From marketplace strategy to tactical growth consulting, I get to do what I love: drive meaningful results and unlock the next level for disruptive brands.

Nov 2021 – Mar 2024 · 2 yrs 4 mos · United States

• Unifish helps influencers and creators grow their audience, build their brand, and develop products and services to diversify their income and increase their revenue. Some of our successes include Dr. Ekberg, Matt's Off-Road Recovery, Bikes and Beards, Designed to the Nines, Driver 61, John Malecki Builds, PattyCakes, Robby Layton Nation, and more.

Nov 2017 – Jun 2022 · 4 yrs 7 mos · United States

• I was recruited to help Nutraceutical expand their operations from manufacturing to include direct to consumer sales. In just a few short years, I have built, and currently manage, an in-house team that manages over $80MM+ annually in Amazon sales, and several million more in other online marketplaces such as Walmart.com, and ebay.com.
• I was able to secure brand registry for over 39 brands, create a 4.9 star rated 3P seller storefront that sells both FBA and FBM. With the help of my team, we have optimized over 2,000 product listings with high converting copy and images, complete with video and A+ content. Our optimization process for PDPs (product detail pages) has increased conversion rates by over 30%
• In addition to growing Amazon marketplace sales, we were able to onboard successfully with Walmart.com and ebay.com in order to expand and diversify our DTC efforts. I had the pleasure of working with our warehouse and operations to build the teams and systems needed to participate in the FBA and seller fulfilled prime programs, as well as ship directly to consumers through merchant fulfillment. Most recently, we were accepted into the WFS+ program (Walmart Fulfillment Services) for our exceptional operational and customer service performance.
• Additional wins include:
• List building, creating strategies and systems for launching and ranking new products
• Vendor operational improvements reducing monthly chargebacks from $50,000 to under $5,000
• Securing the needed tools and team members to grow business year over year by 30%
• Increased ad efficiency by reducing spend over 50% while growing PPC sales over 20%
• Created TOS compliant review generation and consumer generated content funnels to grow sales
• Authorized reseller enforcement to eliminate product diversion and suppressed buy boxes
• Creation of online MAP policy
• MAP enforcement to protect brand and price integrity while also preventing channel conflict
• Extensive experience managing multiple marketplaces

Jan 2014 – Present · 12 yrs 2 mos · Utah, United States · Remote

• At Pagination, we help brands scale smarter.
• From idea to execution, we partner with founders, creators, and operators to build brands that sell—and last.
• Our consulting spans:
• Brand Positioning & Story – Clarify your edge, voice, and market position.
• Offer & Conversion Strategy – Create offers that drive clicks, carts, and customer love.
• Traffic & Growth Systems – Align paid and organic channels to fuel scalable, profitable growth.
• Launch Playbooks – From zero to sellout, based on decades of real-world wins.
• We’ve helped brands in local services, beauty, wellness, CPG, sports, and lifestyle scale from launch to 7–9 figures, leveraging smart positioning, sharp creative, and local and DTC-tested strategy.
• If you want brand-building that’s bold, strategic, and grounded in what works today—Pagination gets you there.

Jul 2013 – Dec 2018 · 5 yrs 5 mos · Utah

• Janelle’s career in marketing began over a decade ago with Neighborhood Gold, where she and her colleagues helped create the largest down payment assistance market in the nation. When HUD put an end to down payment assistance, Janelle began freelance marketing before joining the PROGENEX marketing team.
• With the assistance of her team, Janelle was able to help PROGENEX double sales, secure a multi-year contract as the official supplement sponsor of the CrossFit Games and establish brand dominance within the CrossFit industry.
• In 2013, Janelle left PROGENEX and established KickFire—a boutique, marketing firm dedicated to helping business owners light up their business through custom, and strategic, laser beam focused, marketing campaigns.
• KickFire’s clients include service providers such as dentists, doctors, chiropractors, retailers, restaurants, companies large and small, as well as multi-million dollar corporations.
• As the CEO of KickFire, Janelle is a highly sought after consultant and is committed to and passionate about helping business owners grow their business. She spends countless hours presenting at marketing bootcamps across the nation, as well as teaching marketing courses as an adjunct faculty member at the DATC. She has been profiled in Small Business Trendsetters, as well as featured in Business Innovators Magazine for her business acumen and marketing expertise.
• When Janelle is not busy consulting, speaking or teaching, she enjoys spending time with her family, biking, traveling and doing anything in the great outdoors.

Jun 2011 – Jul 2013 · 2 yrs 1 mo

• Develop, brand, and market athletic performance enhancing supplements direct to consumers and affiliates (small business owners).
• Oversee strategic planning, tactical execution, new product development, product packaging, new product launches, product re-launches and brand competiveness research.
• Maintained our rapid growth rate for three years with 2013 Q1 and Q2 sales triple that of Q1 and Q2 2012 sales.
• Oversee, manage and direct four-person creative team in producing compelling—and brand consistent—ads, marketing materials, packaging and social media posts.
• Manage product launches, ensuring all deadlines and bluelines are met with product hitting market on time and in exceedingly high demand.
• Educate sales force on unique product features through weekly sales calls, one-on-one tutorials and quarterly summits.
• Work alongside CFO to create budgets, forecast profits and allocate company resources.
• Manage and maintain high-level relationships with suppliers, vendors, affiliates, sponsors and athletes.
• Coordinate and sponsor both local and national events such as community CrossFit events, Fitness Expos, CrossFit Regional events, and the CrossFit Games.
• Manage a full-time personal assistant that oversees all local events, athlete requests and travel planning.
• Create and deliver social media marketing campaigns via Instagram, Twitter, Facebook and website blog to drive product sales and consumer conversations.
• Developed a comprehensive athlete strategy for marketing our superior line of performance enhancing supplements and currently manage a team of over 40 athletes (including athlete activation, contracts, competitions, etc.).
• Copywriter responsible for all written content, including: web copy, brochures, advertisements, video scripts, internal and external communications, product packaging, blog (www.progenexusa.com/blog), press releases, and more.

Jan 2010 – Mar 2011 · 1 yr 2 mos

• Develop and deliver educational and special interest classes that compliment port of call itineraries-with particular focus on cultural and historical backgrounds.
• Provide an enriching and educational experience for groups of people ranging from 5 to 200.
• Socialize with and excite fellow cruisers about upcoming activities and port of call opportunities.

May 2002 – Sep 2005 · 3 yrs 4 mos · Colorado Springs, Colorado Area

• Responsible for creating a market where down payment assistance was standard—educated mortgage brokers, real estate agents, and title reps through continuing education courses, face-to-face appointments, and trade association events.
• Developed and taught a 3 credit hour course for the state of Colorado on the history of HUD, FHA lending and 501c3’s.
• Created and maintained the largest down payment assistance market in the nation (over 500 transactions per month)
• Improved customer relations and increased market transactions by 30%.
• Produced marketing materials and mentored colleagues on increasing customers and client retention.

Dec 1999 – Jun 2002 · 2 yrs 6 mos

• Excited and inspired high school students about history, government, and law.
• Developed curriculum for and taught AP American History, AP Government and Law, World Civilizations, and American History.
• Coached girls cross country team to district championships and assisted in coaching volleyball, basketball, and track.