Jul 2022 – Jun 2023 · 11 mos · United States · Remote

• Go to Market Strategies
• Email Campaign & Automation
• SEO Growth & Content Marketing
• Cross-Functional initiatives
• Operational efficiency and productivity
• Hiring digital marketing talents
• Affiliate & Influencer marketing
• Data Analytics

Jan 2022 – May 2022 · 4 mos · London, Ontario, Canada · Remote

• Global Strategy & eCommerce

Dec 2017 – Jun 2022 · 4 yrs 6 mos · Windsor, Canada

• Pioneer of multi-million-dollar projects for SMB, DTC & B2C clients in fashion, beauty, nutrition, home furnishings, kitchen & food, education, human resources, real estate, general ecommerce and more. Launched and executed major digital transformation initiatives establishing ecommerce businesses by providing premium performance marketing, branding, UX design services.
• Developed full-funnel performance and growth marketing strategies, tactical plans and execution for eceommerce businesses. Balanced customer experience with data-driven decisions, analyzing inputs from channel metrics, and business KPIs.
• Key Highlights:
• Successfully launched a Canadian online Deals store in the US boosting annual sales from 5.5MM to 27MM+ in record 3.5 years.
• Collaborated with businesses within Amazon launching their products. Developed marketing strategies designing A+ branding content, storefronts, and executed effective PPC campaigns; $6MM revenue.
• Devised marketing plan, performed SEO, PPC ads (Budget $1.25MM+), email and content marketing for an online Beauty store (USA) - resulting in 12% ARR & High 7-figure annual revenue
• Executed conversion optimization & UX/UI improvements for a furniture store (Denmark); CR from 2.03% to 3.77%.
• Paved the way for intense growth of Flavors (MENA Region), performing a deep dive into analyzing the market gaps, and refreshing the brand strategy, brand identity, guidelines, and packaging design.

Jan 2013 – Jan 2019 · 6 yrs · Canada

• Established enterprise-wide best practices in leadership, administration, marketing, business development, communications and human resources functions of an education-focused platform. Directed a team to manage all aspects of online marketing operations .
• Managed and mentored a team of developers and designers. Led the efforts to conceptualize and design the front-end, backend and admin modules UX/UI, as well as developed software architecture and functional specifications.
• Deployed marketing campaigns and utilized strategic measures to maintain overall integrity of the brand image across multiple channels
• Key Contributions
• Trained 15 instructors for course content, video lessons, and lesson presentation. Created 3,000 + video lessons for high school science subjects in less than 6 months. Enrolled over 2,500 students in one year of launch and over 45,000 students overall. Developed an automated behavior and performance-based system for parents and teachers.
• Established a creative design department to develop brand strategy, brand identity ensuring brand consistency across all social media platforms and marketing campaigns.

Dec 2003 – Present · 22 yrs 3 mos · Canada · On-site

• Led e-commerce brands in turning growth challenges into scalable success by aligning strategy, merchandising, branding, retention, and UX, consistently delivering 2–4x ROI and long-term profitability..
• Key Highlights:
• Executed a growth plan to scale an online Kitchen & nutrition business from 8.5MM to 43MM in 4.5 years with CVR of 4.67% for organic traffic, 47% customer retention, revenue to CAC Ratio 13:1, CAC $9.35, AOV of $167 and average CLTV of $241.
• Revitalized branding strategy for a 150MM+ global Home & Kitchen business.
• Developed and executed digital marketing strategy & tactical plan for an online Beauty store - conducted SEO, PPC ads (Budget $1.25MM+), Email & Content marketing resulting in 12% ARR & High 7-figure annual revenue.
• Partnered with (Amazon, Walmart, eBay) that augmented ARR by 15%; 2,000+ orders per day.

Aug 2003 – Nov 2017 · 14 yrs 3 mos · Georgia, United States

• Built the business from the ground up (with $0 initial investment) – spearheaded innovative digital marketing and product marketing strategies across all channels to increase customer acquisition, promote sales, and ensure sustainable growth.
• Recruited, trained and managed 100+ staff, including marketing, IT, customer service, product design, and production to establish 5 distinct brands to produce/sell professional uniforms to medical and service industries.
• Led the software developer team – designed an automated enterprise software for customer service, shipping, warehousing.
• Designed and implemented an automated drop shipping business model, and integrating with vendors to facilitate the automatic real-time generation of purchase orders to process and ship orders.
• Key Highlights
• Pioneered colored lab coat category by offering 26 color selections; additional 10% revenue.
• Established a made to order production facility in the USA for plus size medical uniforms; additional 8%
• revenue.
• Managed a 100MM+ inventory and negotiated lucrative purchasing agreements leading to 15% cost savings.
• Reduced PPC ad spend through successful SEO, ranking #1-#5 on Google for 90% industry relevant key phrases.
• Established a creative design department to develop brand strategy, brand identity ensuring brand consistency across all social media platforms and marketing campaigns.
• Directed digital marketing performance team along with CRM, freelancers and analytics professionals
• Campaigns include: SEO/SEM, email, e-commerce growth, content & social media, paid ads, and affiliated marketing prompting annual continuous growth of website traffic and revenues.

Mar 1998 – Apr 2002 · 4 yrs 1 mo · Karachi, Pakistan

• Designed and developed an IT training curriculum for professional engineers and corporate executives.
• Developed high-level system designs managing product life cycle; requirement gathering, executing, quality control, deployment and end-user training.
• Provided training in software engineering, web technologies, and business strategy execution.

Jan 1997 – Feb 1998 · 1 yr 1 mo · Karāchi, Pakistan

• Provide full cycle training to young professionals and corporate executive in internet technologies, database designs, system architecture and technology start-up strategies.
• First person in Pakistan to develop and launch Internet Web Professional training program.
• Provided assistance to the program director in developing new training programs, modifying contents and evaluating results