Lisa B.

Business Development Executive

Brisbane City, Queensland, Australia16 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 17 years of experience in strategic communications.
  • Expert in shaping corporate narratives for tech companies.
  • Proven ability to secure tier-one media coverage.
Stackforce AI infers this person is a SaaS communications expert with extensive experience in content strategy and public relations.

Contact

Skills

Core Skills

Strategic CommunicationsContent StrategyCustomer MarketingPublic RelationsMarketing CommunicationsCommunicationsJournalism

Other Skills

Content ManagementMedia RelationsWritten case studiesMedia releasesVideosContent MarketingContent CreationContent DevelopmentStakeholder EngagementContent WritingEmail MarketingSocial Media ManagementContent ProductionEvent ManagementCommunications Coordination

About

Strategic communications leader with over 17 years’ experience shaping corporate narratives for global technology companies. A leader in complex change communications, I have sharp editorial instincts and a proven ability to secure tier-one media coverage. I craft media releases, thought leadership and customer marketing content that resonate with diverse audiences, from executives to practitioners, customers to prospects. A former tech journalist turned storyteller, I simplify complex technical concepts, and drive impact through strong partnerships in fast paced, global teams.

Experience

New relic, inc.

3 roles

Senior Customer Marketing, Communications & Content Manager, APAC

Promoted

Jul 2023Present · 2 yrs 8 mos

  • I am responsible for growing the volume of customer stories across the APAC region via written case studies, media releases and videos. I regularly conduct customer interviews, write thought leadership content and work with internal and external stakeholders and PR agencies to grow brand awareness.
Customer MarketingCommunicationsContent ManagementMedia RelationsStrategic CommunicationsContent Strategy

Customer Marketing, Communications & Content Manager, APAC

May 2022Jul 2023 · 1 yr 2 mos

  • Responsible for growing the New Relic customer marketing and advocacy program, communications initiatives in the APAC region, as well as supporting regional content marketing and developer community activities.
Customer MarketingCommunicationsContent MarketingStrategic CommunicationsContent Strategy

Senior PR & Customer Marketing Manager, APAC (secondment)

Sep 2021Apr 2022 · 7 mos

  • Secondment role with observability company New Relic, overseeing PR and customer marketing in Asia Pacific on a contract basis.
Public RelationsCustomer Marketing

Kicker communications

Senior Media Adviser

Feb 2018Apr 2022 · 4 yrs 2 mos · Remote

  • While at Kicker, I developed high level strategic communications plans, managed multiple stakeholders across the private and public sector, provided strategic counsel to industry leaders, fostered strong relationships with global media outlets, wrote and pitched opinion pieces, media releases and other creative copy to raise the profile of startups and technology companies.
  • Clients included: New Relic, Go1, Infor, TechStars, VentureCrowd, Moneycatcha, Myriota and PureProfile.
Strategic CommunicationsMedia RelationsContent CreationPublic Relations

City of adelaide

Marketing Communications Professional

Jul 2017Jan 2018 · 6 mos · Adelaide, Australia

  • I developed content for the City of Adelaide's website, took a proactive role in stakeholder engagement and created concise and creative copy focused on complex infrastructure projects.
Content DevelopmentStakeholder EngagementMarketing Communications

University of south australia

Marketing Officer: Campaign Services

Jan 2017Jul 2017 · 6 mos · Adelaide, Australia

  • I wrote and edited content for eDMs and newsletters that were distributed to prospective students, implemented new eDM templates in Campaign Monitor for mid-year recruitment campaign and managed integrated marketing campaigns to increase new student enrolments.
Content WritingEmail MarketingMarketing Communications

Studyadelaide

Marketing Communications Officer

Mar 2015Jan 2017 · 1 yr 10 mos · Adelaide

  • I managed Facebook, Twitter, Instagram and LinkedIn accounts, produced newsletters, oversaw corporate communications, and liaised with journalists in Australia and overseas.
  • While in the role, I launched a new website, developed new SEO and digital strategies and oversaw financial management of communications and social media budgets.
Social Media ManagementContent ProductionMarketing Communications

University of adelaide

Communications Officer

Jul 2014Mar 2015 · 8 mos · Faculty of the Professions Student Hub

  • While working at the University of Adelaide, I produced student newsletters, EDMs, web and social media content, and orangised events for students studying in the Faculty of the Professions.
  • I maintained an average open rate of 50-70% for newsletters and EDMs sent to a database of over 5000 students and secured booth holders including Woolworths, PwC, and EY for Orientation Week event attended by over 500 students.
Content ProductionEvent ManagementCommunications

Cara inc

Communications Coordinator

Apr 2013Jul 2014 · 1 yr 3 mos · Adelaide, Australia

  • I coordinated internal and external communications produced by the leading not-for-profit, Cara. This included maintaining the website and Facebook page, distributing quarterly print and electronic newsletters, creating materials to promote the organisation, as well as consulting with external providers including designers, production companies, advertising agencies and photographers.
Communications CoordinationContent ManagementCommunications

The p.r. group

Communications Consultant and Group Content Editor

Sep 2012Apr 2013 · 7 mos · Adelaide, Australia

  • I was the main point of contact on accounts and responsible for service levels while in this role. I also fostered relationships with senior stakeholders, secured new business, wrote byline articles, generated media coverage and edited content for distribution.
  • Clients included: 99Designs, Vinomofo, Flippa and AppVillage
Account ManagementContent EditingPublic Relations

Clemenger bbdo

Social Media Manager

May 2012Sep 2012 · 4 mos · Adelaide, South Australia

  • My role at Clemenger focused on engaging customers through social media channels including Facebook and Twitter.
  • Clients included: San Remo, Monjava Coffee, and the Motor Accident Commission.
Social Media EngagementPublic Relations

Bench pr

Senior Public Relations Consultant

Jan 2012May 2012 · 4 mos · Adelaide, Australia

  • Led account management, addressed B2B client pain points, distributed press releases and liaised with journalists to generate media coverage across Australian publications.
  • Clients included: Check Point and Zendesk.
Account ManagementPress Release DistributionPublic Relations

Idg communications

Journalist

May 2010Dec 2011 · 1 yr 7 mos · Sydney, Australia

  • Working across print and online for CIO Australia, Computerworld and Techworld, I established strong writing skills while in this role. I was awarded highly commended at 2010 Publishers Australia Excellence Awards in the New Journalist of the Year category, and named as a finalist in Best New Journalist category at IT Journo Awards in 2011.
JournalismContent Creation

City of tea tree gully

Assistant Communications Officer

Oct 2009May 2010 · 7 mos · Modbury, South Australia

  • In this contract position I was responsible for booking the Council’s advertising, writing internal and external communications and played a key role in the marketing team
  • I also wrote the script for, produced and hosted the Council’s fortnightly TV show Tea Tree Gully TV, and helped update the content for its website.
AdvertisingContent WritingCommunications

Creative territory

Public Relations Consultant

Mar 2009Sep 2009 · 6 mos · Darwin, Australia

  • I worked across a number of marketing and PR projects, conducted research for clients into key marketing campaigns, wrote media releases, provided key support in event management, and liaised with external suppliers whilst in this role.
Public RelationsEvent Management

Education

QUT (Queensland University of Technology)

Graduate Certificate — Digital Communication

Jan 2024Sep 2025

University of Adelaide

Bachelor of Media (Honours)

Jan 2005Jan 2008

University of Adelaide

Bachelor of Arts (Politics)

Jan 2004Jan 2006

Annesley College

Jan 1995Jan 2003

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