Vikas C.

Business Development Executive

Mumbai, Maharashtra, India4 yrs 10 mos experience
Highly Stable

Key Highlights

  • Led a team of 35 professionals in EdTech.
  • Executed a referral program generating 7162 organic leads.
  • Developed impactful influencer marketing strategies.
Stackforce AI infers this person is a Marketing and Growth Operations expert in EdTech and Digital Marketing.

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Skills

Core Skills

Business DevelopmentDigital MarketingEvent Management

Other Skills

Content StrategyClient ServicesSalesCustomer EngagementCustomer SuccessGoogle AnalyticsOnline AdvertisingAnchorSpecial EventsAdvertisingCRM DatabasesSAP Sales & DistributionData AnalysisAnalytical SkillsCustomer Satisfaction

About

- Lead Marketing & Growth Ops with 5+ years of turning VLOOKUP chaos into pivot-table perfection - Skilled in CRM, ERP & operations: SAP SD S4 HANA, Salesforce, Odoo, Zoho, LeadSquared, Zendesk & Refrens. - Built email marketing pipelines with Apollo, Lusha, Brevo & Mailchimp, delivering above-benchmark reply to rates - Designed LinkedIn, Google, E-mail marketing campaigns & influencer marketing strategies that boost engagement and lead quality. - Leveraged B2B platforms like TradeIndia, IndiaMART & Alibaba and applied B2C sales expertise to drive conversions - Led cross-functional projects that improved workflow efficiency and made revenue metrics do a victory dance - Experienced in scalable system building and process optimization, because “chaos” should stay organized - Exposure to renewable energy marketing; passionate about growth, efficiency, and yes, occasionally bribing the team with snacks

Experience

Genesis media

Head of Business Development

Sep 2024Apr 2025 · 7 mos · Mumbai, Maharashtra, India · On-site

  • Leading the development and execution of influencer-driven marketing strategies across diverse industries.
  • Drive brand awareness and business growth by managing partnerships with influencers and clients.
  • Collaborate closely with internal teams to craft and implement tailored marketing campaigns.
  • Oversee end-to-end campaign management, from ideation to execution, ensuring optimal performance and ROI.
  • Foster relationships with clients, influencers, and industry partners to create long-term strategic partnerships.
  • Focus on building creative, impactful campaigns that resonate with target audiences and deliver measurable results.
Content StrategyBusiness Development

Byju's

Key Account Manager

Aug 2020Dec 2023 · 3 yrs 4 mos · Bengaluru, Karnataka, India · On-site

  • Led a team of 35 professionals at Byju’s, managing customer success and introducing impactful features to enhance the learning platform. Spearheaded successful projects like a high-converting referral program and a trial subscription initiative.
  • Accomplishments:
  • Led a team of 35 professionals, managing customer success and introducing impactful features to enhance the learning platform.
  • Customer engagement and retention by ensuring high customer satisfaction, maintaining customer health, and introducing relevant features at the right stage of their journey.
  • Generated ₹40 Lakhs in sales over two years as an executive, demonstrating strong business development and revenue growth capabilities.
  • Successfully executed a referral program, where my team generated 7162 organic leads through cold calls in just two months and converting 446 leads for the same project.
  • Managed a subscription-based 3K trial program, handling 2,000 weekly leads and maintaining a 7.5 percent conversion rate from trial to full-course subscriptions.
  • Proficient in Salesforce, Leadsquared, SQL, Excel and Snowflake for sales analysis, reporting, and maintaining daily lead records.
Client ServicesSalesBusiness Development

Wonderwheelstore.com

Marketing Specialist

Jul 2019Jun 2020 · 11 mos · Navi Mumbai, Maharashtra, India · On-site

  • 1.Content Creation and Management
  • Developed, curated, and managed engaging content for WonderWheels Store’s social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Created visually appealing graphics, videos, and written posts to promote products, sales, and events.
  • 2.Social Media Strategy:
  • 1Assisted in the development and implementation of social media strategies to enhance brand visibility and engagement.
  • Analysed market trends and audience insights to tailor content and campaigns effectively.
  • 3.Engagement-Monitored, responded to, and engaged with followers and customers on social media channels in a timely and professional manner
  • 4.Analytics-Tracked and analyzed social media metrics and KPIs to assess campaign performance and inform future strategies.
  • Prepared monthly reports detailing the growth, engagement, and effectiveness of social media activities.
  • 5.Advertising and Campaigns:
  • Planned and executed paid social media advertising campaigns, ensuring optimal reach and return on investment (ROI).
  • Collaborated with the marketing team to align social media activities with overall marketing goals and promotions.
  • 6.Collaboration:
  • Worked closely with cross-functional teams including marketing, sales, and customer service to ensure cohesive communication and branding.
  • Coordinated with influencers and brand ambassadors to enhance brand presence and reach.
  • Key Achievements:
  • Successfully increased social media following.
  • Enhanced engagement rates by 25%, contributing to increased online sales.
  • Implemented a user-generated content campaign that resulted in a boost in customer interaction and brand loyalty.
  • Skills -Google Analytics,design software-Canva, Adobe Creative Suite,Adobe Premiere Pro, Adobe Photoshop & Adobe After Effects,Strong communication and copywriting skills.Excellent time management and organizational skills,Creative thinker with a proactive approach to problem-solving.
Google AnalyticsOnline AdvertisingDigital Marketing

Alegria - the festival of joy

Anchoring head

Jul 2017Feb 2020 · 2 yrs 7 mos · On-site

  • Alegria – The Festival of Joy (2017)
  • One of India’s most phenomenal cultural festivals, held annually in February, with over 50,000 attendees celebrating talent, entertainment, and joy.
  • In 2017, I took charge as the Event Head for Rapping and Beatboxing, managing end-to-end planning and execution. This included artist coordination, stage setup, crowd engagement, and ensuring seamless event flow with the support of a 12+ member volunteer team.
  • Post-festival, I was promoted as the Anchoring Head in December 2017.
  • In this role, I led and coordinated a team of 15+ anchors, strategically aligning them across multiple events based on their strengths and show requirements.
  • I also took the responsibility of scripting anchor dialogues professionally for each show, ensuring consistency in tone, engagement, and timing.
  • Most significantly, I was the main anchor for all the key stage shows during the festival, driving audience interaction and energy while maintaining show discipline and timing.
  • This journey not only strengthened my leadership and organizational skills but also honed my communication, adaptability, and ability to perform under high-pressure live environments.
Event ManagementAnchor

Bookmyshow

Event Management Specialist

Apr 2017May 2017 · 1 mo · Mumbai, Maharashtra, India

  • BookMyShow, perhaps the default name for online ticketing in India, is one of the top three e-commerce websites in the country.
Special EventsAdvertising

Education

Pillai College of Arts,Commerce and Science

Bachelor's degree

Jul 2017Jul 2020

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