May 2021 – Sep 2024 · 3 yrs 4 mos · Chennai

• Key Purpose :
• 1. To set revenue goals and company strategy & implement sales plan to accelerate revenue growth and brand recognition.
• 2. To contributing meaningful insight to the sales and marketing functions and play an integral role in the overall development of the organization.
• Key Task & Responsibilities :
• Develops marketing action plan that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
• Set overall Sales target and ensure achievement of sales numbers through team and also monitor them against monthly, quarterly and annual targets.
• Strategy planning and execution of New Business Collaboration with New TMT Brand.
• Develop alliances with potential partners to improve marketing profitability / ROI.
• To carry out a program for market research and analysis including market segments, buying trends and competitor analysis. Monitoring the market and competitor products and activities and providing detailed sales forecasting.
• Create SOPs for Sales & Marketing Function
• Implementation of CRM Modules
• Marketing/Branding / Technical:
• ATL / BTL / Digital / APP Development
• Analyze effective methods to target the right audience for brand building
• Communicate with stakeholders and agencies for best brand communication to clients (B2B and B2C).
• Work with internal teams to ensure highest level of customer service; Interface with Technical support team to resolve issues that directly impacts customers.

May 2018 – Mar 2021 · 2 yrs 10 mos · Chennai Area, India

• Key Role Objective: To build a powerful connection of brand of the organization / Product with all the external and internal stakeholders, especially consumers.
• Key responsibility areas: Custodianship of immediate as well as long-term health of the brand
•  Developing strategies for gaining market share and price premium over competition
•  Developed and handled 360 degree marketing campaign for New Brand launch ARS 550 D
•  Brand Consolidation : Developed the process for brand consolidation
•  Celebrity Management : Directly Handling Mr Madhavan
•  B2B Campaign : Spearheaded the entire campaign and achieved the desired results, Appointment of New Dealers across TN
•  B2C Campaign : Spearheaded the entire ARS 550 D Impact Campaign and achieved the desired results
•  Sustenance Campaign : Handled the Sustenance Campaign through various ATL, Digital and BTL Activities
•  Tech Express Launch : Conceptualized and implemented the entire activity
•  Applying deep understanding of all customer groups tobuilding insightful communication and programs
•  Represent the voice of the brand within the organization and especially at the company leadership level
•  Develop and lead the overall marketing strategy for the brand
•  Developed SOPs for ATL, BTL and various marketing activities
•  Strengthen brand health: Drive brand preference and purchase among end consumers
•  Drive brand visibility on mass media through ATL communication & other relevant channels
•  Develop & execute outdoor visibility initiatives
•  Ensure that the organization Brand values guide all the design of all activation and engagement programs targeting key influencers and intermediaries
•  Lead the relationship with external agency partners (communication, research, media, digital, PR)
•  Planning marketing calendar in line with brand objectives & budgets

Aug 2011 – Apr 2018 · 6 yrs 8 mos · Chennai , Hyderabad

• Role: To organize, plan and execute annual marketing plans for “Jaypee Cement” in Tamilnadu, Kerala & Karnataka
•  Brand Activation Planning & Execution: Formulating activation plans for focus markets, executing plans through partner agencies and sales teams, and conduct post activity evaluation.
•  Overseeing Media Planning, Branding, Advertising, Promotions, Public Relations & Communication activities ensuring maximum brand visibility & capturing optimum market shares.
•  Managing brand communication mix, liaising with advertising agencies, designers, printers, etc. for development of copy/content, creative & designing marketing communication materials.
•  Budget Management : Forecast Year to Year Marketing budget requirements
•  Responsible for effective utilization of POS resources & other on-shop merchandising
•  Plan and execute - Wall Painting / Retail Signage etc for TN, Karnataka and execution
•  Schemes : Plan and monitor Local / Regional QPS & Visibility schemes in conjunction with the RMO I/C
•  Planning & monitoring all schemes in the region to gauge their effectiveness.
•  Vendor Management: Develop a reliable vendor base for dealer boards, wall paintings, POS printing etc.
•  Event Management: Managing the entire course of events inclusive of conceptualisation, set design, and scheduling, on-site event management for various events.
•  Supervise sales of Key outlets & Superstores to enhance visibility and sales.

Sep 2009 – Jul 2011 · 1 yr 10 mos · Chennai, Tamil Nadu, India

• Role: To organize, plan & execute Annual Marketing plans in consultation with Marketing Head – TN, Kerala, AP, Karnataka & Goa
•  To ensure brand visibility in existing and new markets
•  ATL - Dalmia Best House Contest in TN
•  To conceptualize and prepare promotional materials
•  Designing and producing marketing collaterals
•  Budget Planning
•  Actively participated in development of new TVC
•  Coordinating with Market Research agencies for developing Brand Health Study
•  Strategic BTL activity planning involving retail branding / display contest / schemes
•  Channel Partner Meets / Events

Jan 2007 – Aug 2009 · 2 yrs 7 mos · Chennai, Tamil Nadu, India

• Role: To organize, plan & execute advertising & brand promotion activities for Tamilnadu & Kerala
•  Budget: To assist inthepreparationof zonal budget proposals. Ensure effectiveutilizationof budgets
•  Enhance Brand Equity: Prepareand monitor media and outdoor plans in coordination withagencies
• Explore new and Innovative media's and avenue's for creative advertising
• To enhance brand equity in rural markets through rural marketing activities
• Planned and implemented ATL and BTL activities
• Periodically Monitor Brand health and Customer satisfaction study through AC NEILSON and take corrective steps time to time
•  Retail Branding: Ensure proper display of pop, signage at retailer and dealer counters
• Organize display contest in coordination with sales team
•  Events & meets: Plan, coordinate and manage events such as Dealer felicitation and Launches
•  Vendor Management: Coordinate with vendors and marketing agencies.