Kevin Casey

Co-Founder

St John’s, Newfoundland and Labrador, Canada33 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Grew agency to $5M+ without cold calls.
  • Tripled market value of an insurance brokerage.
  • Best-selling author of (un)selling.
Stackforce AI infers this person is a Marketing and Sales expert with a focus on client attraction strategies.

Contact

Skills

Other Skills

Creative DirectionStrategic PlanningMarket ResearchAdvertisingMarketing CommunicationsSocial Media MarketingMarketing StrategySocial MediaDigital MarketingEvent PlanningRelationship MarketingIntegrated MarketingOnline AdvertisingCopywritingDirect Marketing

About

READ THIS FIRST: I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy. __________________________________________________________________________________________ You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails. You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head. But somewhere along the way, "running your own business" turned into a second job you never wanted: Salesperson. The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation. You're not broken. You're just using a playbook that was never built for people like you. Here's what I know: → I grew my first agency from a kitchen table to $5M+ using zero cold calls. →Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots. Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase. No pressure tactics. No fake urgency. No pretending to be someone you're not. Just a way to land clients that doesn't make you hate yourself. I'm not your guy if: You want boiler-room tactics You're looking for "one call close" scripts You think sales is about convincing people I am your guy if: You'd rather attract than chase You want to sell without selling out You're done replaying conversations at 2am wondering what you said wrong Want a taste? Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Experience

Cal legrow insurance & financial group

2 roles

Partner

Apr 2016Present · 9 yrs 11 mos · St. John’s, Newfoundland And Labrador, Canada

Senior VP, Sales and Marketing

Apr 2016Present · 9 yrs 11 mos · St. John’s, Newfoundland And Labrador, Canada

The idea factory

Co-Founder and Director

Nov 2001Apr 2016 · 14 yrs 5 mos

  • A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in. No Boundaries.

Labatt breweries of canada

Marketing Manager

Sep 1998Oct 2001 · 3 yrs 1 mo

  • Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

M5 marketing communications

Account Director and some other wild titles

Sep 1992Jun 1998 · 5 yrs 9 mos

  • Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

Education

Akimbo

The Creative Workshop (Seth Godin) — Marketing and Sales

Oct 2021Jan 2022

Memorial University, Newfoundland and Labrador

Commerce — Major in Marketing

Jan 1985Jan 1991

Brother Rice

B Comm — Marketing

Jan 1983Jan 1985

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