Kevin Casey — Co-Founder
READ THIS FIRST: I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy. __________________________________________________________________________________________ You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails. You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head. But somewhere along the way, "running your own business" turned into a second job you never wanted: Salesperson. The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation. You're not broken. You're just using a playbook that was never built for people like you. Here's what I know: → I grew my first agency from a kitchen table to $5M+ using zero cold calls. →Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots. Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase. No pressure tactics. No fake urgency. No pretending to be someone you're not. Just a way to land clients that doesn't make you hate yourself. I'm not your guy if: You want boiler-room tactics You're looking for "one call close" scripts You think sales is about convincing people I am your guy if: You'd rather attract than chase You want to sell without selling out You're done replaying conversations at 2am wondering what you said wrong Want a taste? Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.
Stackforce AI infers this person is a Marketing and Sales expert with a focus on client attraction strategies.
Location: St John’s, Newfoundland and Labrador, Canada
Experience: 33 yrs 3 mos
Career Highlights
- Grew agency to $5M+ without cold calls.
- Tripled market value of an insurance brokerage.
- Best-selling author of (un)selling.
Work Experience
Cal LeGrow Insurance & Financial Group
Partner (9 yrs 11 mos)
Senior VP, Sales and Marketing (9 yrs 11 mos)
The Idea Factory
Co-Founder and Director (14 yrs 5 mos)
Labatt Breweries of Canada
Marketing Manager (3 yrs 1 mo)
M5 Marketing Communications
Account Director and some other wild titles (5 yrs 9 mos)
Education
The Creative Workshop (Seth Godin) at Akimbo
Commerce at Memorial University, Newfoundland and Labrador
B Comm at Brother Rice