Elay Cohen

CEO

San Francisco, California, United States34 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Transformed sales enablement at Salesforce.
Authored best-selling book on sales mastery.
Led AI-driven sales platform innovation.

Stackforce AI infers this person is a SaaS sales enablement leader with a strong focus on AI-driven technology.

Contact

Skills

Core Skills

Sales EnablementLeadershipProduct ManagementInnovation

Other Skills

AI-driven Sales TechnologySales ProductivityRevenue GrowthSales Enablement ProgramsSales TrainingSales Support InnovationsPartner Relationship ManagementProduct LaunchCRM Product LaunchProduct DevelopmentEnterprise Software DevelopmentSaaSEnterprise SoftwareSales OperationsBusiness Development

About

Elay Cohen is a successful entrepreneur and recognized leader in B2B software sales. He is the CEO and Co-founder of SalesHood, an agentic AI Sales Enablement Platform transforming how companies scale revenue and productivity. Elay is on a mission to boost the performance of salespeople by making selling more efficient, data-driven and effective. A seasoned executive, Elay held key leadership roles at Salesforce and Oracle. As Salesforce’s SVP of Sales Productivity, he helped scale revenue from $300M to $3B and partnered with Marc Benioff to pioneer the field of sales enablement. In recognition of his impact, Elay was named Executive of the Year in 2011. A best-selling author, Elay wrote Enablement Mastery, the definitive guide for sales and marketing leaders building high-performing teams. Elay regularly partners with companies, agencies, and educational institutions to elevate the sales profession through innovative, game-changing sales technology and enablement practices. Originally from Toronto, Elay lives with his family in San Francisco.

Experience

Saleshood

CEO & Co-Founder

Mar 2013 – Present · 13 yrs · San Francisco Bay Area

SalesHood is a global leader in AI-driven sales enablement, on a mission to empower go-to-market teams to sell smarter and faster. The SalesHood platform is purpose-built to activate sales content, accelerate rep readiness, and personalize buyer engagement. Easy to use, fast to deploy, and consistently rated best-in-class for results and usability, SalesHood's customers report win rate improvements of 50–200%, reduced coaching time for managers, and more selling time for sales teams. Let's talk!

Sales EnablementAI-driven Sales TechnologySales ProductivityRevenue GrowthLeadership

Salesforce.com

2 roles

Senior Vice President, Sales Enablement

Promoted

Dec 2007 – Jan 2013 · 5 yrs 1 mo · San Francisco Bay Area

Credited for leading the team that created and executed all of Salesforce's sales enablement programs that accelerated its growth from $500M to a $3B+ enterprise. The sales training and sales support innovations delivered over these years by Elay and his team to thousands of sales professionals resulted in unprecedented hyper-growth. Recognized by Marc Benioff as the "top company executive of the year" in 2011.

Sales Enablement ProgramsSales TrainingSales Support InnovationsSales EnablementLeadership

Vice President, Product Management (PRM)

Jun 2005 – Dec 2007 · 2 yrs 6 mos · San Francisco Bay Area

Developed and launched new Partner Relationship Management (PRM) product. Recognized by Marc Benioff as “most innovative and game changing new product release.” Managed 10 releases. Product line exceeded revenue and customer success goals. Product continues to be actively sold and used by customers.

Product ManagementPartner Relationship ManagementProduct LaunchInnovation