Aug 2022 – Jun 2025 · 2 yrs 10 mos · Hyderabad · On-site

•  Conduct primary research across global markets, executing qualitative and quantitative interviews to generate accurate and actionable insights.
•  Engage directly with FMCG professionals and industry leaders to collect validated data, strategic perspectives, and market intelligence.
•  Perform ad-hoc and custom research assignments, ensuring timely delivery of high-quality insights aligned with client objectives.
•  Achieve targeted interview quotas and maintain structured respondent coverage to ensure research completeness and data reliability.
•  Execute comprehensive secondary research to support market sizing, competitive benchmarking, and trend identification.
•  Manage research operations across APAC, MENA, Americas, Australasia, Eastern Europe, and Western Europe, covering 120+ countries.
•  Maintain strong expertise in FMCG taxonomy, including Food, CHH, C&T, Agri, OTC, Retail, and Beverages, along with understanding of distribution channels and operational models.
•  Collaborate with cross-functional teams, applying project management and time-management skills to meet internal and external deadlines.
•  Update MIS trackers, maintain structured datasets, and ensure data accuracy to support ongoing research and reporting.
•  Transcribe interview findings, conduct raw analysis, and prepare structured, client-ready deliverables.
•  Work in flexible shifts to support global projects and respondent availability across time zones.
•  Utilize tools such as LinkedIn Sales Navigator and ZoomInfo for respondent identification, lead analysis, and stakeholder mapping.

Dec 2021 – May 2022 · 5 mos · Bengaluru · Hybrid

•  Designed and led research studies on global immigration trends and L1 visa policy compliance for US-based clients, synthesizing findings for HR and management use.
•  Developed compliance tracking models and published process improvement reports to support timely policy updates and decision-making.
•  Maintained and analyzed immigration data sets to optimize petition workflow efficiency and approval rates.

Nov 2019 – Aug 2021 · 1 yr 9 mos · Bengaluru · On-site

• 1) Conducted analytical research on invoicing accuracy, workflow automation, and SLA impacts, resulting in a 20% reduction of discrepancies.
• 2) Authored compliance and productivity research reports used to drive business quality improvements and automation strategies.
• 3) Led cross-functional research teams to identify, investigate, and resolve billing process gaps, producing issue briefs for executive stakeholders.

Feb 2016 – Nov 2019 · 3 yrs 9 mos · Bengaluru, Karnataka, India · On-site

• 1) Conducted market and trend research in the global hospitality and corporate travel sector across 110 countries, producing actionable briefs influencing product enhancements and vendor selection strategies.
• 2) Managed an operational data research project that analyzed booking cycle performance and process bottlenecks daily for over 4,000 rooms, resulting in 30% faster booking turnaround through applied automation analytics.
• 3) Provided detailed cost-benefit research and analysis for vendor negotiations, supporting executive decisions that improved cost-effectiveness of travel and accommodations management.
• 4) Designed and performed comprehensive usability studies and user acceptance testing (UAT) in collaboration with product owners, using research findings to develop and refine protocols for system improvements and workflow digitization for 170,000 employees.
• 5) Supported development and implementation of research-informed policies and SOPs for the travel expense platform, ensuring compliance and operational efficiency.
• 6) Collaborated with product teams to define test cases ensuring business needs were met.