Sanjita Mukerji

Business Development Executive

Jakarta, Indonesia7 yrs 9 mos experience

Key Highlights

  • 7.5 years of global marketing experience.
  • Expert in B2B product and brand marketing.
  • Proficient in crafting effective GTM strategies.
Stackforce AI infers this person is a B2B marketing expert with a strong focus on product and brand strategy.

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Skills

Other Skills

Brand ManagementB2B MarketingProduct MarketingSocial MediaResearchMarketingBusiness StrategyCreative WritingPublic RelationsSocial Media MarketingDemand GenerationContent StrategyMarketing StrategyProduct Launchbranding

About

Product and enterprise marketer with 7.5 years across APAC, Europe, and the US. I work on the B2B portfolio for Emeritus Enterprise APAC & Europe today and previously managed $33 Million in FMCG. I craft positioning, shape GTM, and turn it into channel plans that perform. Hands-on with HubSpot, sales enablement assets, long- and short-form content, social and email marketing (including A/B testing), AI-powered video creation, and on-ground events.

Experience

Emeritus

Enterprise Marketing Manager - APAC & Europe

Jul 2025Present · 8 mos · Remote

Mondelēz international

Brand Manager - Chocolate Core

Feb 2024Dec 2024 · 10 mos · Jakarta, Indonesia · Hybrid

Emeritus

Product Marketing Manager

Nov 2021Aug 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India

  • Managing the launch & scale ups of Executive courses from top global & Indian B schools
  • Working in collaboration with agencies & cross functional teams on growth pillars
  • Handling brand strategy for brand's pan India launch

Beam suntory

2 roles

Assistant Brand Manager - Oaksmith Gold & International

Aug 2020Nov 2021 · 1 yr 3 mos

Assistant Brand Manager - Teacher's

Mar 2020Aug 2020 · 5 mos

Innovaccer

Associate Product Marketing Manager

May 2019Mar 2020 · 10 mos · Noida

  • Handling solutions marketing, crafting GTM strategy, product launches, brand management to achieve sales qualified leads and build the sales pipeline
  • Overlooking 6 solutions marketing strategy, across offline & online channels in coordination with digital & demand generation teams
  • Creating go to market strategies for new product launches with the digital & content teams
  • Preparing marketing collaterals for the launch over PR, social media & email
  • Crafting the brand positioning for solutions in line with the master brand’s positioning
  • Building annual solutions marketing plan for the company across segments & solutions
  • Conducting market & competitive research to develop content strategy for each solution
  • Creating different strategies for TOFU, MOFU, BOFU customers in the sales pipeline
  • Designing and building automated workflows for solutions to create new channels of leads

Ogilvy & mather

Assistant Account Executive

Sep 2015Sep 2017 · 2 yrs · Gurugram, Haryana, India

  • Managing a portfolio of the domestic brands under Pernod Ricard namely Royal Stag & Imperial Blue.
  • 1. Strategic brand positioning and communication in coordination with the client
  • 2. Overseeing product launches, surrogate advertising properties, television commercials and brand campaigns at the ATL & BTL levels
  • 3. Cross coordination through organisational departments and media agencies
  • 4. Meeting the demands of the brand in terms of advertising and the client in terms of internal communication and collaboration.

Education

Indian School of Business

Master of Business Administration - MBA — Marketing

Jan 2018Jan 2019

Narsee Monjee Institute of Management Studies

Bachelor of Business Administration (BBA) — Marketing

Jan 2012Jan 2015

R.N. Podar School

High School — Marketing

Jan 2010Jan 2012

DPS International

High School

Jan 2004Jan 2009

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