Manish Raj Kunwar

VP of Engineering

Bengaluru, Karnataka, India18 yrs 6 mos experience

Key Highlights

  • 18+ years of marketing leadership experience
  • Expert in driving cloud adoption and SMB growth
  • Recognized for innovation and ecosystem leadership
Stackforce AI infers this person is a SaaS marketing leader with a focus on cloud adoption and community building.

Contact

Skills

Core Skills

Gtm StrategyCustomer EngagementCloud AdoptionCommunity BuildingAccount-based Marketing

Other Skills

Account MarketingAdvertisingAnalyticsB2B MarketingBrand ManagementBusiness AlliancesBusiness DevelopmentCRMCampaign ManagementChannelCloud MarketingCompetitive AnalysisDemand GenerationDigital MarketingEmail Marketing

About

I believe the best marketing isn’t about running campaigns — it’s about building ecosystems that move industries forward. Over the last 18+ years, I’ve had the privilege of working with Elastic, Microsoft, AWS, SAP, and IBM — driving customer-first strategies that not only accelerated revenue but also created communities that thrive on innovation. At AWS, I spearheaded initiatives that scaled SMB cloud adoption across India and South Asia, including the launch of the Amazon Digital Suite to empower small businesses. At Microsoft, I built affinity programs that helped SMBs create end-to-end digital journeys. At SAP, I shaped a community of CFOs and CPOs to elevate procurement transformation. And now at Elastic, I’m focused on enabling enterprises and Public Sector to harness the power of Search AI for mission-critical outcomes. My leadership style is anchored in being ambitious yet humble — setting bold goals while keeping customers at the center. I believe in empowering teams with clarity and speed, simplifying complexity so that we can scale what works. To me, progress matters more than perfection, and marketing succeeds when it delivers measurable impact while building lasting trust with customers and partners. Along the way, I’ve been recognized by industry forums such as the B2B World Summit and Economic Times for innovation, ecosystem leadership, and customer impact. My strengths lie in shaping GTM strategy, revenue marketing, ecosystem growth, and CXO engagement. I share insights here on Search AI, Security, and Growth Marketing — with a focus on practical strategies that matter to business leaders. Follow me for CXO-level perspectives, playbooks, and stories from the field.

Experience

Elastic

Head of Marketing - India

Nov 2023Present · 2 yrs 4 mos · India

Microsoft

Director - SMB Marketing | India

Oct 2021Jun 2023 · 1 yr 8 mos

  • As a strategic partner for SMB/SMC scale segment, I have facilitated the development of scalable go-to-market strategies through tele and partner collaborations to enhance outreach. My contribution towards building affinity for #Microsoft4SMB has aided businesses in creating an end-to-end customer journey using diverse channels such as social and search, B2B marketplaces, and geo expansion series.
Account MarketingGTM StrategyCustomer Engagement

Amazon web services (aws)

Head of SMB (Small & Medium Business) Marketing - India & SAARC

Feb 2019Oct 2021 · 2 yrs 8 mos

  • I spearheaded SMB marketing initiatives in India and South Asia, creating scalable campaigns that complemented SMB business growth rates. My primary objective was to drive cloud adoption in expanding cities. As part of SMBhav, I initiated the strategic project of Amazon Digital Suite to onboard SMBs with ISV solutions built on AWS.
GTM StrategyCloud Adoption

Sap

Marketing Lead - India

Oct 2016Jan 2019 · 2 yrs 3 mos · Bengaluru Area, India

  • As the head of marketing for SAP Ariba in India and South Asia, I concentrated on developing a community of CFOs and CPOs while also ensuring a measurable ROI. My approach involved executing campaigns that would lead to wins. Ariba placed significant emphasis on strategic accounts with an account-based marketing (ABM) focus.
Account MarketingCommunity BuildingAccount-Based Marketing

Ibm

3 roles

Portfolio Marketing Manager - IBM Analytics

Jan 2015Sep 2016 · 1 yr 8 mos

Account Marketing

Market Segment Manager - Enterprise Social Solutions & Smarter Workforce Solutions

Aug 2014Jan 2015 · 5 mos

Account Marketing

Demand (Marketing) Programs Manager -IBM Collaboration Solutions

Feb 2011Aug 2014 · 3 yrs 6 mos

Ciber

Marketing Consultant

Jan 2010Feb 2011 · 1 yr 1 mo

Agilent technologies

Marcom Specialist

Jun 2009Dec 2009 · 6 mos

Cranes software international ltd

Marketing Executive

Jan 2007Jun 2009 · 2 yrs 5 mos

Education

M S Ramaiah Institute of Management

PGDBM — Marketing

Jan 2005Jan 2007

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