Joel Mathew

CEO

London, England, United Kingdom4 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Led cross-functional teams across 7 countries.
Successfully redesigned onboarding journey, saving costs.
Developed innovative solutions for online education.

Stackforce AI infers this person is a Service Design expert with a focus on Energy and Education sectors.

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Skills

Core Skills

Service DesignResearchDesign StrategyBusiness StrategyDesign Research

Other Skills

AI/MLPythondata analysisqualitative researchquantitative researchUser Interviewsjourney mapsservice blueprintsdesign thinkingStakeholder ManagementUser JourneysWorkshop FacilitationUser Researchideation workshopsNegotiation

About

As a service designer, I offer a unique blend of creative design thinking and strategic acumen. My approach is grounded in data-driven insights and a deep understanding of organisational objectives, which allows me to align design initiatives with overarching business goals. I specialise in crafting seamless services that delight users and drive business results. If you'd like to know more about me or the kind of work that I do, send me a connection request and let's talk!

Experience

Shell

2 roles

Sabbatical

Sep 2025 – Present · 6 mos · On-site

Took an approved sabbatical to relocate to London and complete the MRes in Creative Computing at UAL, focusing on the intersection of service design, data, and emerging technologies.
Deepened my skills in AI/ML, Python, physical computing, and data analysis.
Served as course representative, representing student feedback and collaborating with faculty to improve the learning experience.
Presently carrying out a research project at the intersection of service design and creative technologies, with substantial academic writing and qualitative/quantitative research, strengthening my ability to frame, prototype, and evaluate complex service concepts.

AI/MLPythondata analysisqualitative researchquantitative researchService Design+1

Service Designer

Jul 2022 – Sep 2025 · 3 yrs 2 mos · On-site

Successfully led and delivered a cyclic onboarding journey for the outdated and scattered resources in the e-mobility division through creative concepts weaved together, thereby saving ~25% in costs and improving employee satisfaction by ~20%.
Successfully led cross functional teams spread over 7 countries to establish Shell’s first internal EV price setting tool that reduced lead times by a month and improved process efficiency by ~25% for pricing managers by cultivating stakeholder relations and iterative designs.
Led the project to map out both B2B and B2C functionalities of a sister e-mobility entity across multiple countries, considering specific regional requirements and processes. Created journey maps and service blueprints that facilitated a seamless transition to the parent company, resulting in a 20% reduction in operational costs.
Designed and delivered an internal service design training module for business analysts, QA specialists and senior managers. Led a division wide design maturity assessment across the multiple business verticals to identify gaps and shape a roadmap for scaling service design practice.
Led numerous design thinking workshops for senior management and teams, promoting design methodologies to solve complex organisational challenges.

Service DesignUser Interviewsjourney mapsservice blueprintsdesign thinkingDesign Strategy

Unikwan

Design Researcher

May 2021 – Sep 2021 · 4 mos · Remote

Conducted interviews, ideation workshops and utilised appropriate design tools to put together successful deliverables for a school in central India to overcome online teaching struggles during the pandemic.
Successfully led and carried out the inception of a health and wellness startup in Australia.

Design StrategyUser Researchideation workshopsDesign Research

Freelance

UI/UX Designer

Aug 2020 – Nov 2020 · 3 mos · Remote

Carried out the complete design process for a multi-stakeholder e-commerce platform, creating cohesive digital experiences for three key user groups:
customers
sellers
delivery agents.
Conducted initial competitive analysis to define user journeys, pain points, and feature opportunities.
Developed brand-aligned visual direction including moodboards, colour palettes, and typography system.
Designed wireframes, high-fidelity mockups, and interactive prototypes for each app, focusing on usability and consistent visual language.
Created motion graphics and micro-interactions to enhance engagement and overall user experience.
Delivered end-to-end design documentation for handoff to the development team, ensuring smooth implementation across platforms.