Apr 2021 – Apr 2022 · 1 yr

• Managing Paid Search, Display & YouTube campaigns for 𝗖𝗔𝗠𝗦, 𝗕𝗠𝗚𝗙, 𝗣𝗳𝗶𝘇𝗲𝗿, 𝗠𝗮𝘆𝗼 𝗖𝗹𝗶𝗻𝗶𝗰, 𝗣𝗮𝗻𝗮𝘀𝗼𝗻𝗶𝗰, 𝗛𝗮𝗺𝗱𝗮𝗿𝗱 & 𝗪𝗼𝗿𝗹𝗱 𝗩𝗶𝘀𝗶𝗼𝗻 𝗜𝗻𝗱𝗶𝗮.
• Learning and executing Paid Social campaigns (Facebook, Instagram, LinkedIn & Twitter) for 𝗖𝗔𝗠𝗦, 𝗕𝗠𝗚𝗙, 𝗣𝗳𝗶𝘇𝗲𝗿, 𝗛𝗮𝗺𝗱𝗮𝗿𝗱, 𝗪𝗩𝗜 & 𝗞𝗼𝘃𝗮𝗶.
• 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻 𝗣𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 including market research, keyword structure & audience targeting on different levels.

Oct 2020 – Apr 2021 · 6 mos · Gurugram, Haryana, India

• 𝗔𝗱𝗶𝗱𝗮𝘀
• Worked on Global Adidas accounts, gave impactful insights on 𝗦𝗲𝗮𝗿𝗰𝗵 and 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 campaigns.
• 𝗧𝗲𝗰𝗵𝗻𝗼𝗴𝘆𝗺
• Efficiently managed to re-structure all the Paid Search accounts of Technogym for all three regions (𝗔𝗣𝗔𝗖, 𝗘𝗠𝗘𝗔 & 𝗡𝗔). Managed end-to-end performance of the accounts with a target of 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻.
• Gave regular insights from the changes seen across the accounts while executing various test runs.

Nov 2018 – Oct 2020 · 1 yr 11 mos · Gurgaon, India

• 𝗚𝗦𝗞
• Part of the paid search team responsible for EMEA region - DCT(Digital Core Team) India (pGSK India). Managing Paid Search and GDN accounts for 6 countries comprising of 𝗦𝘄𝗲𝗱𝗲𝗻, 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀, 𝗡𝗼𝗿𝘄𝗮𝘆, 𝗘𝗴𝘆𝗽𝘁, 𝗦𝗲𝗿𝗯𝗶𝗮 and 𝗕𝗼𝘀𝗻𝗶𝗮 & 𝗛𝗲𝗿𝘇𝗲𝗴𝗼𝘃𝗶𝗻𝗮.

Nov 2018 – Nov 2018 · 0 mo · Delhi, India

• Handled the operations and e-commerce marketing part of the Tea Treasure and So Rich Organics (which is a part of Tea Treasure.)
• My roles and responsibilities included product listing of the multiple varieties of Teas & exotic dry fruits in the Ecom platform (Amazon) and then managing their campaigns in the Amazon Advertising Platform.

Jul 2018 – Oct 2018 · 3 mos · Gurugram, Haryana, India

• Square1 is a start-up which creates unique creative websites for all business types. I was a part of the in-house marketing team for Square1, we also provided organic marketing services to our clients as well.
• Handled and managed all the organic marketing platforms for Square1 like SEO & Social Media using tools like Ghost, MailChimp & Hubspot
• Created banners, posts for all the social media platforms; Linkedin, Facebook, Instagram & Twitter using tools like Canva & Buffer.
• Brainstormed marketing ideas to promote the product without any use of paid tools. Also created metatags, descriptions and various other tags for the website's content.

Jun 2017 – Jul 2017 · 1 mo · Safdarjung Airport

• Learnt theoretically about the concept of Aviation, which compromises of the various lesson used from Applied Physics.
• Practical knowledge was also gained from the tools used for the flight and the landing of aeroplanes.