Gurjot Kaur

Co-Founder

Bengaluru, Karnataka, India8 yrs experience

Key Highlights

  • Co-Founder of SuperLiving focused on sustainable lifestyle.
  • Recognized by UN for developing affordable EV.
  • Top 6 in UN Hult Prize APAC competition.
Stackforce AI infers this person is a B2C growth strategist with a focus on media and sustainable technology.

Contact

LinkedIn

Skills

Core Skills

Content StrategyGrowth Strategy

Other Skills

Data analysisRetention frameworkOnboarding designPerformance marketingData-driven experimentsAcquisition optimizationRetention funnels

Experience

Superliving

Co-Founder & CCO

Jul 2025 – Present · 8 mos · Bengaluru

  • Leading Content, Creatives, Customer and Culture.
  • On a mission to make Quality Lifestyle accessible, affordable and sustainable for Bharat.

Pocket fm

2 roles

Content Strategy- India

Jan 2025 – Jul 2025 · 6 mos · Bengaluru · On-site

  • Devised Content strategy for Drama & Romance categories. Analysed 11 blockbuster shows to decode listening behaviour and content patterns. Designed a structured 100-Hr Retention framework to improve long term engagement and retention. Partnered closely with creative leads to design and structure the crucial first hours, ensuring faster hook, better onboarding and stronger early retention.
Content strategyData analysisRetention frameworkOnboarding designContent Strategy

India Growth

Jul 2024 – Dec 2024 · 5 mos · Bengaluru · On-site

  • Worked at the intersection of Growth, Content & Business to scale Fantasy shows. Led performance marketing strategy, optimising acquisition and retention funnels for Meta and Google. Executed data driven experiments to improve ROI and reduce wasted spends.
Performance marketingData-driven experimentsAcquisition optimizationRetention funnelsGrowth Strategy

Meesho

Category Management

Jun 2022 – Jun 2024 · 2 yrs · Bengaluru

  • Scaled Women Fashion & Home Categories.
  • Part of Launch team for Meesho Gold, Heavy-Weight categories, Cross-Category Adoption, and Brands. Led the Discovery charter as Biz POC for Diwali Sale.

Mastercard

Consultant

May 2021 – May 2022 · 1 yr · Gurugram

Procter & gamble

Brand Marketing Intern

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra, India

  • Project on designing an e-commerce channel strategy to accelerate sales.

Lakshya

Co-Founder

Oct 2019 – Feb 2021 · 1 yr 4 mos

  • Built India’s most affordable EV.
  • Recognised and funded by United Nations, CEAT tires, IIMB and IIML incubator.

Enactus, panjab university

Core Member

Aug 2015 – Aug 2017 · 2 yrs

  • Project Head of Project Unnati. 1 of 5 presenters, represented the team at Enactus Nationals 2016 and 2017. Adjudged Finalist (Top 4/160) in 2017.

Education

Indian Institute of Management, Lucknow

Master of Business Administration - MBA

Jan 2019 – Jan 2021

Dr. SSB University Institute of Chemical Engineering and Technology, Panjab University, Chandigarh

Bachelor of Engineering - BE

Jan 2015 – Jan 2019

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