Marilyne Meesters-Chew

CEO

Singapore, Singapore24 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of experience in consumer insights.
Expert in leveraging technology for enhanced customer experiences.
Strong background in qualitative and quantitative research.

Stackforce AI infers this person is a Fintech and Market Research expert with a strong focus on consumer insights and innovation.

Contact

Skills

Core Skills

InnovationCustomer EngagementMarket ResearchConsumer InsightsClient Relationship ManagementQuantitative ResearchIntegrated SolutionsQualitative ResearchStrategic Insights

Other Skills

Project TeamsTimelinesCustomer InsightMarket IntelligenceClient ServiceCreativity and InnovationAdvertising ResearchFMCGEthnographyFocus GroupsWorkshop FacilitationMarketing ResearchConsumer BehaviourBrand EquityStrategy

About

After spending over 15 years in Insights and gaining a better understanding of the consumer psyche, I'm blessed to have been able to transition into my current Innovations role at the Mastercard Experience Center. I'm no longer involved in research but I'm still utilizing those skills to connect the dots and support customers' understanding of technology trends. As a member of Mastercard Foundry, I'm here to discover, ideate, and provide a perspective of the role technology can play in future experiences. Excited to be able to share the Mastercard story, connecting with customers and partners to shape the future of commerce.

Experience

Mastercard

Regional Lead, Mastercard Experience Center

Nov 2019 – Present · 6 yrs 4 mos · Singapore

As part of the Innovations team, my role here at the Experience center is centered on engaging with customers and through our content, spark conversations, encourage collaboration and co-creation. All this is done with the same goal in mind - how do we leverage technology to deliver better experiences to end consumers.

Project TeamsTimelinesInnovationCustomer Engagement

Ocbc bank

Vice President, Insights

Dec 2018 – Oct 2019 · 10 mos · Singapore

Looked to deliver on pivotal research projects across the bank. Partnered with both Retail and Commercial research pieces to deliver insights and support the build out of products/ services for the banks' customers, both in Singapore and within the region for the Group.

Project TeamsTimelinesMarket ResearchConsumer Insights

Nielsen

3 roles

Director Consumer Insights

Promoted

Jan 2017 – Dec 2018 · 1 yr 11 mos

Heading up Nielsen's OneBD Solutions for Singapore and supporting the Growth Region for Consumer Insights within Nielsen. Continue to leverage on core Qualitative and Quantitative skills and integrating with other Nielsen solutions in order to benefit our clients for a truly customized solution.
In 2018, pivoted to a Client Relationship Lead for Google, Mastercard, Expedia Group, JDE, among several other accounts - all with the intent to bring together the best of what Nielsen can offer to our clients.

Project TeamsTimelinesConsumer InsightsClient Relationship Management

Head of Emerging Industries / Retailer

Jan 2015 – Jan 2017 · 2 yrs

Heading the team that specialises in Emerging Industries & Retailer/ Retail Management. Returning to my Quantitative roots to focus on providing integrated solutions for our clients in Singapore and in the region.
Emerging Industries include Travel & Hospitality, Attractions, Other Durables and even Automotive.

Project TeamsTimelinesQuantitative ResearchIntegrated Solutions

Head of Qualitative, Singapore and Malaysia

Aug 2009 – Dec 2014 · 5 yrs 4 mos

Heading the Qualitative team in both Singapore and Malaysia, I lead an exciting team of passionate Qualis who are ever curious and focused on helping our clients with their strategic needs.
Involved in a good mix of both local as well as multi-country research that spans the globe.
Core experience have expanded to include retail and hospitality as well as Entertainment research

Project TeamsTimelinesQualitative ResearchStrategic Insights

Millward brown

Associate Account Director

Nov 2005 – Jul 2009 · 3 yrs 8 mos

With the Firefly division, specialising in Qualitative Research
Involved in regional research studies across AP and responsible for Qualitative studies in Singapore and Malaysia.
Core experience in industries such as FMCG, Consumer Electronics, kids & teens research, IT & Telco and Apparel

TimelinesQualitative Research

Tns

Research Manager

Mar 2001 – Nov 2005 · 4 yrs 8 mos

Qualitative and Quantitative trained although specialising in Qualitative research now for the last 2 years.
Well schooled in all industries - tobacco, automotive, FMCG, banking & finance, retail, consumer electronics, IT & Telco, etc.

TimelinesQualitative Research