Nov 2023 – Apr 2024 · 5 mos · On-site

Jun 2023 – Nov 2023 · 5 mos · Noida · On-site

• Talent Management
• Brut Management PR
• Client Servicing
• Shoots
• Intra Team Coordinations
• Influencers Relation Management
• Building Brut's Positioning in the Industry

Dec 2022 – Jun 2023 · 6 mos · Mumbai, Maharashtra, India · On-site

• I am heading PR and Comms at Ketto India. I take care of end to end campaign outreach and planning.
• Internal and External comms Management
• Establishing positive stories for the brand
• Planning, Staging and Executing Ketto 's first ever IP Event - national crowdfunding day
• Helping in Re branding/ positive branding for the company
• Founder/ Management level PR

Aug 2022 – Jun 2023 · 10 mos · Remote

• Managing the CEO PR profile
• Talent Management for
• Tejaswi Prakash
• Rohit Saraf
• Karan Kundra
• R Madhavan
• Movies
• Rocketry
• Mili
• Raksha Bandhan

Sep 2021 – Dec 2022 · 1 yr 3 mos · Delhi · Remote

• Agency Management, Curated PR Plans, Social media content plans, Monthly Report plans, Launch Plans, Media Relations Meetings, Garnered Profiling and speakership opportunities for the brand
• Delivered services to customer locations within specific timeframes.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Exceeded goals through effective task prioritization and great work ethic.
• Proved successful working within tight deadlines and fast-paced atmosphere. Improved operations through consistent hard work and dedication.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Used critical thinking to break down problems, evaluate solutions and make decisions. Participated in team-building activities to enhance working relationships.
• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Defined and achieved project and overall organizational vision, strategies and tactics. Conducted market analysis and monitored competitive activity.
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Coordinated and managed sponsorships and sponsorship activation.

Mar 2020 – Sep 2021 · 1 yr 6 mos · On-site

• Consulted with advertising agencies to arrange promotional campaigns in various types of media.
• Conducted market analysis and monitored competitive activity.
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Coordination with the Agency and end to end Management , worked for product launches, successful campaigns- Be bold Be free- Tapasee Pannu etc
• Founder PR and building positive stories, conclaves, speakership opportunities for the founders- Vineeta and Kaushik

Feb 2019 – Oct 2024 · 5 yrs 8 mos · Delhi, India · Hybrid

• 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧:
• Led communication strategies for a non-profit organization dedicated to empowering underprivileged groups through education, healthcare, and livelihood programs.
• 𝐓𝐚𝐬𝐤:
• Tasked with enhancing the foundation’s visibility, fostering partnerships, and ensuring effective communication of its mission to stakeholders. Aimed to achieve a measurable Social Return on Investment (SROI) while building credibility and trust.
• 𝐀𝐜𝐭𝐢𝐨𝐧:
• 1. Developed and executed communication campaigns that increased donor engagement by 40% year-on-year, leveraging partnerships with 10+ corporate sponsors.
• 2. Designed and launched digital advocacy initiatives, achieving a 60% growth in social media engagement and a 25% rise in volunteer sign-ups.
• 3. Organized 15+ fundraising events and awareness drives, raising INR 10 million in funds over five years.
• 4. Strengthened media relations by collaborating with 20+ national and regional outlets, resulting in 50+ positive stories and features about the foundation's work.
• 5. Introduced data-driven storytelling techniques to highlight program impacts, showcasing a 30% improvement in literacy rates among beneficiaries in annual reports.
• 𝐑𝐞𝐬𝐮𝐥𝐭:
• 1. Increased beneficiary reach by 300%, positively impacting over 10,000 individuals through education, healthcare, and livelihood training programs.
• 2. Secured partnerships with leading organizations, driving a 50% rise in recurring donations.
• 3. Positioned Karigaree Foundation as a trusted non-profit partner, with SROI metrics surpassing industry benchmarks by 20%.

Jan 2019 – Feb 2020 · 1 yr 1 mo · Mumbai Metropolitan Region

• Key Role Duties:
• 1) Planning for clients (Movies and OTT)
• 2) Making a draft for Pre as well as post Success
• 3) Brand Building
• 4) Copy Writing and Copy Movement
• 5) Maintaining Media Relations
• 6) Attending Events and Screenings
• 7) Understanding of Competitors and making analysis.
• Clients Worked for: Shah rukh Khan, Salman Khan, Deepika Padukone, Aamir Khan, Ananya Pandey + So Positive, Prabhas, Saniya Malhotra, Honey Singh, Anubhav Sinha, Farhan Akhtar, Ritesh Sidhwani, Sunny Singh, Radhika Apte, Jacqueline Fernandes, Shraddha Kapoor, Tiger Shroff, Disha Patani, Hrithik Roshan, Mahesh Babu, Alaya F. and other newcomers.
• Media Houses: Reliance Entertainment, Excel Entertainment, Luvv Films, Zoya Akhtar Films, Amazon, Zee5, Ekta Kapoor- Alt Balaji, Balaji Telefilms and Balaji Films, Star Plus, Alt Shows etc

May 2018 – Jun 2018 · 1 mo · Gurugram, Haryana, India

Jun 2017 – Jan 2018 · 7 mos · Mumbai Metropolitan Region

• Description:
• 1) Making new ideas for PR campaigns possibly for my political clients
• 2) Making pitches
• 3) Media calling
• 4) Organising events
• 5) Making docs
• 6) Updating sheets
• 7) Making new sheets
• 8) Monthly Dockets for clients.
• Clients Worked for: Sanjay Nirupam, Dheeraj Deshmukh.

May 2017 – Jun 2017 · 1 mo · New Delhi Area, India