Sep 2023 – Sep 2024 · 1 yr · London, England, United Kingdom

Sep 2021 – Jul 2023 · 1 yr 10 mos · London, England, United Kingdom

• Hayley leads the international digital commercial and partnership teams globally for NBCUniversal. She is responsible for driving NBCU’s Global digital sales effort; developing sales and go-to-market strategies for NBCUniversal’s Global Digital and Advanced Client offering. This would include, but not be limited to CTV, premium digital video, programmatic, advanced targeting products, streaming and partnership products.

Oct 2017 – Aug 2021 · 3 yrs 10 mos · London, United Kingdom

May 2016 – Sep 2017 · 1 yr 4 mos

• Hearst UK publishes 18 magazine brands and three pure-play digital brands including Cosmopolitan, Digital Spy, Elle, Harper’s Bazaar, Good Housekeeping and Esquire. Hearst is the largest digital magazine publisher in the UK with a digital audience of 17 million monthly unique users.

Jan 2014 – May 2016 · 2 yrs 4 mos

• Core Audience, a business unit of Hearst, connects advertisers to addressable audiences across premium environments within the Hearst global portfolio and at scale with programmatic media technologies and data-driven audience engagement solutions.
• Core Audience works across all Hearst business units as a centralized resource for data solutions and advertising technologies. It’s our goal to make programmatic more premium, media more measurable, and analytics more accessible, so that our clients can learn for future campaigns and drive business results.
• Hearst Exchange is a premium programmatic marketplace representing Hearst’s unified global portfolio of magazine, newspaper and television properties. Hearst Exchange is powered by Core Audience, Hearst’s data, programmatic and audience solutions division with headquarters in New York and offices across the globe.

Dec 2012 – Jan 2014 · 1 yr 1 mo

• Hearst Magazines International is the biggest producer of women's magazines in the world, and has just launched a global digital women’s advertising platform – Totally Global Media (TGM). Totally Global Media is the ideal platform for global marketers seeking a centralized digital marketing solution, and provides advertisers with an opportunity to reach and connect with women in premium digital content.
• TGM represents the highest quality digital brands, including 49 Cosmopolitan sites, 11 Harpers BAZAAR’s, and 37 assorted women’s titles such as Seventeen, Good Housekeeping, Psychologies, and Marie Claire. We are able to connect with stylish & influential female consumers across sites associated with Hearst’s media partners around the world.

May 2010 – Dec 2012 · 2 yrs 7 mos · London, United Kingdom

• SocialVibe is an online advertising network that powers engagement advertising for some of the world’s top brands. SocialVibe serves user initiated advertising that enables brands to engage consumers at points of relevance to the brand and the consumer, such as while playing a game or seeking access to premium content. By combining a user initiated call-to-action and the ability to earn something valuable in return, SocialVibe’s ads are able to guarantee that the consumer is paying attention and interacting with the brand. This innovative form of online advertising has shown to be a much more effective and efficient driver of consumer attention for brands and advertisers. On average, consumers spend over 60 seconds with each ad unit, resulting in significant brand lift and higher ROI for advertisers. The company’s proprietary advertising platform and network of premium partner sites enables brands, media agencies and publishers to target and engage hard to reach consumers across all demographics. Founded in 2007, SocialVibe is based in Los Angeles, California with offices in New York, Chicago and London.

Apr 2008 – May 2010 · 2 yrs 1 mo

Nov 2007 – Apr 2008 · 5 mos

Jul 2003 – Oct 2007 · 4 yrs 3 mos