Shalini Kumari

Business Development Executive

Fort Worth, Texas, United States12 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 11 years of digital marketing experience.
  • Proficient in leading B2B marketing strategies.
  • Google AdWords certified with a strong analytical background.
Stackforce AI infers this person is a Digital Marketing Leader with expertise in B2B strategies and campaign management.

Contact

Skills

Core Skills

Digital MarketingB2b MarketingBranding

Other Skills

Team LeadershipMarketing StrategyOnline Traffic StrategyAudience AnalysisMarket ResearchDigital Marketing CampaignsKPI TrackingContent MarketingSocial Media MarketingLink BuildingOnline Reputation ManagementBusiness Strategy DevelopmentSWOT AnalysisPPC Campaign ManagementTeam Handling

About

As a head of digital marketing and social media manager at Zyeta, I am passionate about helping businesses grow exponentially through effective online strategies and campaigns. I have over 11 years of experience in the digital world, where I have learned to adapt, innovate, and collaborate with different teams and clients across various domains and industries. My core competencies include Company's Branding, Employer Advocacy, SEO, PPC, content marketing, social media marketing, email marketing, B2B marketing, and reputation management etc. I have worked with 20+ business profiles and B2B clients, delivering results that exceeded their expectations and enhanced their online presence and reputation. I am also Google AdWords certified and proficient in using various SEO and analytics tools, such as Google Analytics, Webmaster Tools, Keyword Planner, OpenSiteExplorer, HootSuite, SpyFu, and ahref. I keep myself up-to-date with the latest trends and best practices in digital marketing, and I always seek feedback and improvement opportunities from my peers and mentors. My mission is to create impactful and engaging digital experiences that connect with the target audience and generate value for the business. I am always eager to learn new things and explore new challenges in the digital world. I believe in working with passion, dedication, and integrity, and I strive to make a positive difference in the online community. I would love to connect with you and share more about my work and goals. Thank you for visiting my profile and have a great day ahead.

Experience

Zyeta

2 roles

Head of Digital Marketing & Social Media

Promoted

Dec 2023Present · 2 yrs 3 mos · On-site

Team LeadershipB2B MarketingDigital Marketing

Digital Marketing Manager

Jan 2019Present · 7 yrs 2 mos · On-site

Marketing StrategyB2B MarketingDigital Marketing

Gmr web team

2 roles

Project Manager

Promoted

Apr 2017Jan 2018 · 9 mos

  • Devising strategies to drive online traffic to assigned websites
  • Performing audience analysis, market research and competitor data
  • Developing and managing digital marketing campaigns
  • Creation of buyer persona
  • Tracking KPI’s periodically
  • Utilizing a range of techniques including content marketing, social and link building
  • Overseeing the branding and online reputation of assigned accounts
  • Managing the design and on-site improvements of websites.
  • Active involvements in planning and execution of social media and paid marketing campaigns
  • Review new technologies of digital marketing
Online Traffic StrategyAudience AnalysisMarket ResearchDigital Marketing CampaignsKPI TrackingContent Marketing+5

Assistant Project Manager

Oct 2016Mar 2017 · 5 mos

  • Developing business specific strategies.
  • Managing digital marketing campaigns
  • Onsite Activities, Offsite Activities, SWOT analysis
  • Planning and execution of social media and paid marketing campaigns
  • Content Marketing
  • PPC campaign
  • Local search marketing
  • Team handling
  • Training sessions for interns
  • Google AdWords certified.
  • Using SEO Tools like, Google Analytic, Webmaster Tools, Keyword Planner, OpenSiteExplorer, HootSuite, SpyFu, ahref etc.
Business Strategy DevelopmentDigital Marketing CampaignsSWOT AnalysisContent MarketingPPC Campaign ManagementTeam Handling+3

Finesse webtech

3 roles

Team Leader

Apr 2015Sep 2016 · 1 yr 5 mos · Patna Area, India

Site Manager

Promoted

Apr 2014May 2015 · 1 yr 1 mo · Patna Area, India

Online Marketing Executive

Nov 2012Mar 2014 · 1 yr 4 mos · Patna Area, India

Education

Patna Women's College

Bachelor of Commerce (B.Com.) — Accounting and Finance

Jan 2008Jan 2011

Nalanda Open University, Patna

Master's of Commerce — Accounting and Finance

Jan 2011Jan 2013

Patna Women's College

Intermediate of Arts — Economics/Political Science/History

Jan 2006Jan 2008

B.R.V. High School

10th Board

Jan 2006Jan 2006

APTECH

Understanding Information Technology in the Corporate Environment

Jan 2010Jan 2010

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