Oct 2025 – Present · 5 mos · Germany · Remote

Apr 2025 – Sep 2025 · 5 mos · Germany · Remote

Sep 2024 – Present · 1 yr 6 mos

Apr 2024 – Present · 1 yr 11 mos · Germany · Remote

• Helping teams in the casual market develop or improve games through:
• Market research & competitor deconstruction
• Concept ideation & validation
• Game design
• Feature design
• Roadmap creation & feature prioritization
• A/B test creation & iteration
• Data informed feature optimization
• LiveOps event management
• Workflow & process improvement
• Clients:
• Meta
• Deconstructor of Fun
• Big Blue Bubble
• Rotatelab
• WildCard Games
• Famobi
• Village People Games

Apr 2024 – Sep 2024 · 5 mos

Jun 2023 – Mar 2024 · 9 mos · Germany · Remote

• Led development of Basketball, the largest game on Facebook Instant with 8M+ monthly active players, as the Game Lead.
• Managed 50%+ of company revenue with five direct reports; reported directly to the VP of Studios.
• Designed and executed 30+ A/B tests that improved monetization and early engagement.
• Oversaw P&L, set performance targets, and regularly reported to senior leadership.
• Increased net revenue by 25% in the first month and doubled ARPU within three months.

Jun 2022 – May 2023 · 11 mos · Germany · Remote

• Joined as the first Product & Publishing Manager; defined product strategy and sourced partners.
• Led and organized a remote team of 50 across four time zones, reporting directly to the CEO.
• Led development of The Harvest from early stages to open beta as Game Lead; it won the Games' Choice Award, selected by fellow developers in the competition as the best game.
• Set up and optimized workflows with external producers, increasing build frequency from monthly to weekly.

Jan 2022 – Present · 4 yrs 2 mos

• Writing articles for the Deconstructor of Fun blog and newsletter; also consulting on casual games.

Jun 2021 – Nov 2021 · 5 mos · Ankara, Türkiye · On-site

• Restructured the studio from one large team into dedicated squads to target specific KPIs; introduced 2-week, objective-based sprints in place of soft deadlines.
• Designed 10+ new games targeted at the hypercasual market.
• Managed 3–4 games in parallel, developed by multiple teams.
• Designed and executed 10+ A/B tests to determine the best direction for the games.

Oct 2020 – May 2021 · 7 mos · Istanbul, Türkiye · On-site

• Initiated the studio’s first casual puzzle game, Design Friends, with market research and planning.
• Developed the roadmap and pivoted it based on data analysis.
• Built and managed relationships with outsourcing teams.

Jul 2019 – Sep 2020 · 1 yr 2 mos · Istanbul, Türkiye · On-site

• Worked in three different departments as a part of Vodafone's international management trainee program.