Sophia Sheikh

VP of Engineering

Dubai, United Arab Emirates19 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of diverse marketing experience.
  • Expertise in both B2B and B2C marketing strategies.
  • Strong background in digital and integrated marketing.
Stackforce AI infers this person is a Digital Marketing Leader with expertise in B2B and B2C sectors.

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Skills

Core Skills

Digital MarketingContent StrategyMarketing Strategy

Other Skills

Customer JourneysPerformance MarketingCustomer AcquisitionPaid Media StrategyIntegrated MarketingDigital MediaSocial Media MarketingDigital StrategyAdvertisingOnline MarketingSocial MediaMedia PlanningDirect MarketingStrategyMarketing

About

Encompassing over two decades of experience covering Integrated and Digital Marketing, Comms, Content and Commercially driven campaigns. Located in the UAE with 16 years regional experience as well as having worked in the US, UK and Asia. Wide range of industry experience including Energy, Sustainability, Fintech, Events, Destination and Tourism, Media and Retail, across both B2B and B2C audiences. Work history includes government and private sector roles.

Experience

World future energy summit

Director of Marketing and Content

Jun 2022Present · 3 yrs 9 mos · United Arab Emirates

Customer JourneysPerformance MarketingCustomer AcquisitionPaid Media StrategyDigital MarketingContent Strategy

Adq

Digital Marketing Consultant at Wio | A part of ADQ

Jun 2021Sep 2021 · 3 mos · United Arab Emirates

Customer JourneysPerformance MarketingCustomer AcquisitionPaid Media StrategyDigital MarketingContent Strategy

Digital kitchen

Digital Marketing Consultant

Aug 2020Jun 2022 · 1 yr 10 mos · Dubai, United Arab Emirates

Performance MarketingCustomer AcquisitionPaid Media StrategyDigital MarketingMarketing Strategy

Dubai world trade centre

Digital Marketing and Communications Director

Mar 2012Jul 2020 · 8 yrs 4 mos · Dubai, UAE

Customer JourneysPerformance MarketingCustomer AcquisitionPaid Media StrategyDigital MarketingMarketing Strategy

Abu dhabi media company

Digital Marketing Manager

Jan 2009Feb 2011 · 2 yrs 1 mo

Customer JourneysPerformance MarketingCustomer AcquisitionPaid Media StrategyDigital MarketingContent Strategy

Fulton market films

Director of Marketing

Nov 2006Nov 2008 · 2 yrs

Malone communications

Account Manager

Aug 2005Nov 2006 · 1 yr 3 mos

Sun business channel

News Anchor/Producer

Jan 2005May 2005 · 4 mos

Wpp

Media Planner Internship - MediaEdge

Sep 2004Jan 2005 · 4 mos

Beach publishing

Senior Sales Executive

Jan 2004Aug 2004 · 7 mos

Financial times

Media Sales Executive

Feb 2003Oct 2003 · 8 mos

Education

University of London, Institute of Education

PGCE — English

Jan 2000Jan 2001

Kinnaird College, Lahore

M.A — English

Jan 1998Jan 2000

Kinnaird College, Lahore

Batchelor of Arts

Jan 1994Jan 1998

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